or


[01/27/09 - 03:15 PM]
Bad Girls Club and "America's Next Top Model Obsessed" Propel Oxygen to Best Month Ever Among Women 18-34
Oxygen spins the numbers for the month of January.
[via press release from Oxygen]

"BAD GIRLS CLUB" AND "AMERICA'S NEXT TOP MODEL OBSESSED" PROPEL OXYGEN TO BEST MONTH EVER AMONG WOMEN 18-34

Network Sees Best January Ever With Double Digit Gains On- Air And Online

NEW YORK - January 27, 2009 - Oxygen's target demo of women 18-34 tuned in like never before, as Oxygen celebrates its best month ever for the demo in primetime, according to Nielsen Media Research. Additionally, Oxygen celebrates is best January performance ever for all key demos driven by the performances of "Bad Girls Club," "America's Next Top Model Obsessed" and "Snapped." In primetime, the network averaged 238,000 P18-49 (an increase of 38% vs. January 2008), 179,000 W18-49 (up 43%), 100,000 W18-34 (up 64%) and 434,000 total viewers (up 39%). This comes on the heels of Oxygen's best year ever for 2008.

Oxygen now ranks of #21 among all ad-supported cable nets for W18-34 (up from #25 in January 2008), #24 among W18-49 (up from #28 in January 2008) and #31 among P18-49 (compared to ranking 32 in January 2008).

The success among Oxygen's sweet spot of women 18-34 can be traced to the popularity of the network's hit show, "Bad Girls Club" which averages a 27% lead among W18-34 when compared to the previous season. Also, the addition of "America's Next Top Model Obsessed" to Oxygen's Sunday lineup has aged down the network significantly to an average of 25 (16 years younger than the previous Sunday time period average). The Sunday 1/25/09 America's Next Top Model marathon (11A-11P) helped Oxygen to its most watched Sunday on a Total Day basis among F18-34 (134,000).

Oxygen's interactive properties are experiencing highs with January 2009 becoming the most streamed month ever on www.oxygen.com with "Bad Girls Club" videos driving the streams to a record 2.4 million streams (a 31% increase compared to January 2008). Oxygen's live mobile polling has seen more participation this month than ever before, with last week's "Bad Girls Club" live vote enjoying its highest participation rate ever, a 97% increase in voters over the previous week.

Source: Nielsen Media Research, Most Current Data: Live + 7 through 1/11/09, blended with Live + Same Day through 1/25/09; individual day / telecast performance points based on Live + Same Day data for date and time of airing. cable ranks includes ad supported cable entertainment networks, and excludes non-ad supported networks (e.g., pay cable, Disney), sports, news channels and networks that air in less than 50% of the daypart, AA(000).

Source, Oxygen.com: Page Views and Monthly Unique Visitors - Insight XE before May '08 (beginning April '03), Omniture SiteCatalyst May'08 forward; Video Streams - FeedRoom solely before June '08 (beginning August '06), FeedRoom and Omniture SiteCatalyst jointly June '08 through Dec '08, Omniture SiteCatalyst Jan '09 forward. All January 2009 figures span 1/1 - 1/26; all previous January figures are full-month. Season-to-date figures for Bad Girls Club compare 11/16/08-1/24/09 vs. 11/18/07-1/26/08. ANTM Obsessed launched 12/1/08.

About Oxygen Media:

Oxygen is a program service of NBC Universal Cable Entertainment and is currently available in over 74 million homes. The network was launched in 2000 to fill a void in the television landscape -- creating a network targeted to younger women. Oxygen is rewriting the rulebook for women's television, with a vast array of unconventional and original programming including "Bad Girls Club," "The Janice Dickinson Modeling Agency" and "Tori & Dean: Home Sweet Hollywood."





  [january 2009]  
S
M
T
W
T
F
S
    


· AMERICA'S NEXT TOP MODEL (VH1)
· BAD GIRLS CLUB, THE (OXYGEN)
· SNAPPED (OXYGEN)




most recent ratings | view all posts
[09/18/26 - 03:15 PM]
ABC News' "Nightline" Wins Late Night Across the Board
For the sixth week running, "Nightline" increased year to year in Total Viewers and Adults 25-54.
[09/18/26 - 12:58 PM]
Marking a Somber Anniversary of the September 11 Attacks, ABC News' 9/11 Special, Anchored by David Muir, Robin Roberts and Diane Sawyer, Draws Over 4 Million Total Viewers
The special was also the No. 1 non-sports program of the night in Adults 25-54 (802,000) and Adults 18-49 (559,000).

[09/16/26 - 02:41 PM]
"Monday Night Football" Opens Super Bowl LXI Season with Record-Setting Audience; Broncos-Chiefs Becomes Most-Watched Week 1 Game of ESPN's "MNF" Era
The season opener between the Denver Broncos and Kansas City Chiefs delivered an audience of 23.2 million viewers across ESPN, ABC, ESPN2, ESPN Deportes and NFL+.
[09/16/26 - 02:30 PM]
"Dancing with the Stars" Leaps Back Into the Ballroom as Tuesday's No. 1 Show, Delivering Nearly 7 Million Total Viewers - Scores Show's Biggest Season Premiere in 6 Years
Among Adults 18-49, the "Dancing with the Stars" season opener jumped +40% over last year's premiere, with the show's best premiere performance in the key Adult demographic in nine years.
[09/16/26 - 12:20 PM]
Top 10 Most-Watched Prime Original Films & Series for the Week of September 7
"Reacher," "The Grand Tour," "Sterling Point," "Off Campus," and "LOL Next" led all original series worldwide.
[09/15/26 - 04:06 PM]
US Open Men's Championship Averages 3.2M Viewers, ESPN's Largest Audience Ever
Viewership peaked at 4.0M from 5:30-5:45 p.m. ET.
[09/15/26 - 03:21 PM]
Michigan's Win Over Oklahoma Scores 8,221,000 Viewers on FOX
Plus: 3,094,000 viewers tuned in to Friday's Missouri-Kansas matchup on FOX.
[09/15/26 - 03:05 PM]
Ohio State/Texas Delivers ABC/ESPN's Top Regular Season Game in 10 Years; "College GameDay" Scores Most-Watched Week 2 Episode Ever
ABC scores two of week 2's top three games, with Alabama at Kentucky winning the afternoon by more than double the competition.
[09/15/26 - 02:58 PM]
FOX's "America's Game of the Week" Comes Out on Top in a Rare Week 1 Head-to-Head Matchup in the National 4:25 PM ET Window
20,346,000 viewers tuned-in to the Philadelphia Eagles win over the Washington Commanders in a window with head-to-head national competition.
[09/15/26 - 01:52 PM]
NBC Sports Delivers 25+ Million Viewers for Both NFL Kickoff Game and "Sunday Night Football" Opener for First Time Since 2015
Sunday's Dallas Cowboys-New York Giants matchup averaged 25.7 million on NBC and Peacock, marking the most watched NBC "Sunday Night Football" season opener since 2015 (Giants at Cowboys), based on Nielsen Big Data inclusive of first party data.
[09/15/26 - 12:01 PM]
Netflix Top 10: Week of September 7 - "The Gentlemen" Brings Sophistication to the No. 1 Spot in This Week's Top 10
"Tyler Perry's Why Did I Get Married Again?" debuted at the top of the English film list, gathering 19.3 million views for its lakeside destination wedding.
[09/14/26 - 03:51 PM]
ESPN Aces Its Most-Viewed US Open Women's Semifinals Action Ever, Averaging 2.2M Viewers
Viewership peaked with 2.6M avg. viewers (9:45-10 p.m. ET) during Coco Gauff's three-set showdown against Elena Rybakina.
[09/14/26 - 11:57 AM]
NFL Gameday in Melbourne on Netflix Scores With an Average 18.5 Million US Viewers for First-Ever NFL Regular Season Game in Australia
Globally, the historic matchup averaged 21.7 million viewers, with fans from over 200 countries and territories tuning in to the first-ever NFL regular season game played in Australia.
[09/14/26 - 09:50 AM]
NFL Kickoff Game on NBC and Peacock Featuring Patriots-Seahawks Tops 25 Million Viewers for Fourth Consecutive Year
In addition, NBC Sports delivered the largest NFL Kickoff Game audience among Adults 18-49 since 2021, averaging 10.0 million viewers in the key demographic across NBC, Peacock, NBC Sports Digital and NFL Digital properties.

[09/10/26 - 11:02 AM]
Wisconsin-Notre Dame on NBC & Peacock Is NBC Sports' Third-Most Watched Notre Dame Football Game Since 2005, Averaging 8.1 Million Viewers
The audience for the No. 4 Fighting Irish's 41-13 victory peaked at 9.7 million viewers in the second quarter (9:15-9:30 p.m. ET) as Notre Dame led 13-10.