or


[01/27/09 - 03:15 PM]
Bad Girls Club and "America's Next Top Model Obsessed" Propel Oxygen to Best Month Ever Among Women 18-34
Oxygen spins the numbers for the month of January.

[via press release from Oxygen]

"BAD GIRLS CLUB" AND "AMERICA'S NEXT TOP MODEL OBSESSED" PROPEL OXYGEN TO BEST MONTH EVER AMONG WOMEN 18-34

Network Sees Best January Ever With Double Digit Gains On- Air And Online

NEW YORK - January 27, 2009 - Oxygen's target demo of women 18-34 tuned in like never before, as Oxygen celebrates its best month ever for the demo in primetime, according to Nielsen Media Research. Additionally, Oxygen celebrates is best January performance ever for all key demos driven by the performances of "Bad Girls Club," "America's Next Top Model Obsessed" and "Snapped." In primetime, the network averaged 238,000 P18-49 (an increase of 38% vs. January 2008), 179,000 W18-49 (up 43%), 100,000 W18-34 (up 64%) and 434,000 total viewers (up 39%). This comes on the heels of Oxygen's best year ever for 2008.

Oxygen now ranks of #21 among all ad-supported cable nets for W18-34 (up from #25 in January 2008), #24 among W18-49 (up from #28 in January 2008) and #31 among P18-49 (compared to ranking 32 in January 2008).

The success among Oxygen's sweet spot of women 18-34 can be traced to the popularity of the network's hit show, "Bad Girls Club" which averages a 27% lead among W18-34 when compared to the previous season. Also, the addition of "America's Next Top Model Obsessed" to Oxygen's Sunday lineup has aged down the network significantly to an average of 25 (16 years younger than the previous Sunday time period average). The Sunday 1/25/09 America's Next Top Model marathon (11A-11P) helped Oxygen to its most watched Sunday on a Total Day basis among F18-34 (134,000).

Oxygen's interactive properties are experiencing highs with January 2009 becoming the most streamed month ever on www.oxygen.com with "Bad Girls Club" videos driving the streams to a record 2.4 million streams (a 31% increase compared to January 2008). Oxygen's live mobile polling has seen more participation this month than ever before, with last week's "Bad Girls Club" live vote enjoying its highest participation rate ever, a 97% increase in voters over the previous week.

Source: Nielsen Media Research, Most Current Data: Live + 7 through 1/11/09, blended with Live + Same Day through 1/25/09; individual day / telecast performance points based on Live + Same Day data for date and time of airing. cable ranks includes ad supported cable entertainment networks, and excludes non-ad supported networks (e.g., pay cable, Disney), sports, news channels and networks that air in less than 50% of the daypart, AA(000).

Source, Oxygen.com: Page Views and Monthly Unique Visitors - Insight XE before May '08 (beginning April '03), Omniture SiteCatalyst May'08 forward; Video Streams - FeedRoom solely before June '08 (beginning August '06), FeedRoom and Omniture SiteCatalyst jointly June '08 through Dec '08, Omniture SiteCatalyst Jan '09 forward. All January 2009 figures span 1/1 - 1/26; all previous January figures are full-month. Season-to-date figures for Bad Girls Club compare 11/16/08-1/24/09 vs. 11/18/07-1/26/08. ANTM Obsessed launched 12/1/08.

About Oxygen Media:

Oxygen is a program service of NBC Universal Cable Entertainment and is currently available in over 74 million homes. The network was launched in 2000 to fill a void in the television landscape -- creating a network targeted to younger women. Oxygen is rewriting the rulebook for women's television, with a vast array of unconventional and original programming including "Bad Girls Club," "The Janice Dickinson Modeling Agency" and "Tori & Dean: Home Sweet Hollywood."





  [january 2009]  
S
M
T
W
T
F
S
    


· AMERICA'S NEXT TOP MODEL (CW)
· BAD GIRLS CLUB, THE (OXYGEN)
· SNAPPED (OXYGEN)











most recent ratings | view all posts
[10/21/14 - 03:02 PM]
Season Premiere of TBS's "American Dad!" Tops Basic Cable Entertainment Programs for the Night
TBS spins the numbers for Monday, October 20.

[10/21/14 - 02:18 PM]
"Monday Night Football" Helps ESPN Win the Night
ESPN spins the numbers for Monday, October 20.

[10/21/14 - 12:57 PM]
Notre Dame-Florida State: Most-Viewed October College Football Telecast across All Networks on Record
ESPN spins the numbers for Saturday, October 18.

[10/21/14 - 12:40 PM]
Hallmark Channel Original Movie, "My Boyfriends' Dogs," Elevates Network to Rate #1 Among Households in Primetime
The Hallmark Channel spins the numbers for Saturday, October 18.

[10/21/14 - 11:29 AM]
TBS Leads the Pack as Basic Cable's #1 Entertainment Network Among Total Viewers in Primetime and Ranking Among the Top 3 with Adults 18-49
Turner spins the numbers for the week of October 13-19.

[10/21/14 - 10:50 AM]
NBC Wins the Week of Oct. 13-19 Among the Big 4 in 18-49 and Every Other Key Demo
NBC spins the numbers for the week of October 13-19.

[10/21/14 - 10:43 AM]
ABC Ranks No. 1 in the Non-Sports Adult 18-49 Averages, Delivering 6 of the Week's Top 20 TV Programs - The Most for Any Net
ABC spins the numbers for the week of October 13-19.

[10/21/14 - 10:24 AM]
CBS Wins Fourth Straight Week to Start the Season
CBS spins the numbers for the week of October 13-19.

[10/21/14 - 10:19 AM]
Nickelodeon Wins the Week with Kids and Total Viewers
Nickelodeon spins the numbers for the week of October 13-19.

[10/21/14 - 09:26 AM]
"Live with Kelly and Michael" Scores Its Biggest Advantages Over "Ellen" This Season
Disney-ABC Domestic Television spins the numbers for the week of October 6-10.

[10/21/14 - 08:54 AM]
NBC Finishes #1 Monday Night Among the Big 4 in Adults 18-49, Adults 18-34, Adults 25-54 and Most Other Key Demos
NBC spins the numbers for Monday, October 20.

[10/21/14 - 08:42 AM]
Monday's Broadcast Ratings: NBC Tops Demos for Fifth Consecutive Week
Plus: The CW's "Jane the Virgin" grows by a tenth of a ratings point in its second week.

[10/21/14 - 08:34 AM]
ABC Stands as Monday's Most-Watched Net
ABC spins the numbers for Monday, October 20.

[10/21/14 - 08:31 AM]
Peyton Manning's Record-Setting Performance on NBC's "Sunday Night Football" Watched by Nearly 24 Million Viewers - Best on "SNF" This Season
NBC further spins the numbers for Sunday, October 19.

[10/20/14 - 03:29 PM]
"Gold Rush" Season Five Premiere Tops Cable Television on Friday
Discovery spins the numbers for Friday, October 17.