or


[01/29/09 - 12:25 PM]
ABC Finishes No. 2 to FOX on Wednesday in Adults 18-49
ABC spins the numbers for Wednesday, January 28.

[via press release from ABC]

Quick Take for Wednesday, January 28, 2009 (Fast Affiliate Live + Same Day Program Ratings)

ABC Finishes No. 2 to Fox on Wednesday in Adults 18-49, Leading Third-Place NBC by 38% and Fourth-Place CBS by 45%

Demonstrating its Appointment-TV Status, "Lost" Surges from its Lead-in to Beat Fox's "Idol"-Boosted "Lie to Me" in the 9pm Hour by 9% in Adults 18-49 And Stands as Wednesday's No. 1 Scripted TV Show for the 2nd Week in a Row

"Lost" Retains Nearly All of its Week-Ago Premiere Viewers and Young Adults, While Posting the Series' Top Men 18-34 and Men 18-49 Numbers Since March '08

Excluding the Prior Week's "Lost" Premiere, ABC's "Life on Mars" Opens on its New Night with ABC's Strongest Series Numbers in the Time Period in Almost 4 Months

Wednesday Night (8:00-11:00 p.m.)

ABC took second place on Wednesday in Adults 18-49 (2.9/7) to an "American Idol"-driven Fox, besting third-place NBC by 38% (2.1/5) and fourth-place CBS by 45% (2.0/5).

"Lost" (9:00-10:00 p.m.)

Demonstrating its appointment-television status, "Lost" surged from its lead-in by 5.8 million viewers and by 182% in young adults to win the 9 o'clock hour in Adults 18-49 and stand as Wednesday's No. 1 scripted TV show for the 2nd week in a row. Winning the 9 o'clock hour, "Lost" overcame Fox's "Idol"-boosted episode of "Lie to Me" by 9% in Adults 18-49 (4.8/11 vs. 4.4/10).

* For the 2nd week in a row, "Lost" qualified as Wednesday's No. 1 scripted TV program in Adults 18-49, Adults 25-54 and across each of the key Men demographics (M18-34/M18-49/M25-54). Moving ahead of Fox's "Lie to Me" on their second match-up, "Lost" also emerged as the night's highest-rated scripted series in Adults 18-34.

* "Lost" retained nearly all of its week-ago season premiere delivery in Total Viewers (97% - 11.1 million vs. 11.4 million) and Adults 18-49 (96% - 4.8/11 vs. 5.0/12). The show was up from its season opener in key Men, posting the series' highest-rated telecast since early-March 2008 in Men 18-34 (4.4/12 vs. 4.2/12) and Men 18-49 (4.6/12 vs. 4.5/12) - since 3/6/08.

"Life on Mars" (10:00-11:00 p.m.)

On its new night, ABC's "Life on Mars" ranked No. 2 against its veteran NBC ("Law & Order") and CBS ("C.S.I.: NY") drama competition in the 10 o'clock hour among Adults 18-34 (1.6/5), Men 18-34 (1.6/5) and Men 25-54 (2.7/7).

* Excluding the prior week's 2-hour "Lost" which ran into the hour, "Life on Mars" drew ABC's biggest audience (6.5 million) and top Adult 18-49 rating (2.3/6) with series programming in the time slot in nearly 4 months - since 10/1/08.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 29% currently, from 22% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 1/28/09.





  [january 2009]  
S
M
T
W
T
F
S
    


· AMERICAN IDOL (ABC)
· CSI: NEW YORK (CBS)
· LAW & ORDER (NBC)
· LIE TO ME (FOX)
· LIFE ON MARS (ABC)
· LOST (ABC)





most recent ratings | view all posts
[08/19/17 - 08:37 AM]
Friday's Broadcast Ratings: CBS Gets Another Bump from "Big Brother" Special
The Eye edges the competition in both total viewers and adults 18-49.

[08/18/17 - 09:00 AM]
Season Two of Original Scripted Series "Chesapeake Shores" Catapults Hallmark Channel as Top-Rated and Most-Watched Cable Network
The Hallmark Channel further spins the numbers for the week of August 7-13.

[08/18/17 - 08:12 AM]
Thursday's Broadcast Ratings: CBS, "Big Brother" Hold Onto Top Spot
The Eye wins the evening in both total viewers and adults 18-49.

[08/17/17 - 08:19 AM]
Wednesday's Broadcast Ratings: NBC, "Got Talent" Hold Off ABC, "CMA Fest"
The Peacock edges the Alphabet by one-tenth of a ratings point among adults 18-49.

[08/16/17 - 08:17 AM]
Tuesday's Broadcast Ratings: NBC Continues Its Win Streak
The Peacock, powered by "America's Got Talent," has won Tuesday night for 13 consecutive weeks.

[08/15/17 - 11:21 AM]
Hallmark Movies & Mysteries' Newest "Garage Sale Mystery Month" Premiere Scores as Highest-Rated and Most-Watched Telecast in Network History
The Hallmark Channel spins the numbers for the week of August 7-13.

[08/15/17 - 10:02 AM]
"Younger" Continues to Break All-Time Series Records with Highest-Rated and Most-Watched Episode Ever
TV Land further spins the numbers for Wednesday, August 9.

[08/15/17 - 08:28 AM]
Monday's Broadcast Ratings: ABC, "Bachelor in Paradise" Win Demo Crown
The Alphabet narrowly edges NBC and "American Ninja Warrior" among adults 18-49.

[08/14/17 - 01:27 PM]
USA Network's "The Sinner" Is the #1 New Cable Series Year-to-Date in P18-49, P25-54 and P2+ in L3
USA further spins the numbers for the series to date.

[08/14/17 - 08:42 AM]
Sunday's Broadcast Ratings: CBS, "Big Brother" Continue Sunday Reign
The Eye has won the adults 18-49 crown for seven consecutive Sundays.

[08/13/17 - 08:32 AM]
Saturday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with NBC
The Peacock's "Dateline Saturday Night Mystery" leads the night in both categories.

[08/12/17 - 08:46 AM]
Friday's Broadcast Ratings: NBC Wins Tight Demo Race
The Peacock gets another boost from preseason NFL coverage last night.

[08/11/17 - 12:58 PM]
E!'s "Life of Kylie" Series Premiere Delivers the Highest-Rated New Docuseries Launch of 2017
E! further spins the numbers for Sunday, August 6.

[08/11/17 - 08:11 AM]
Thursday's Broadcast Ratings: CBS, "Big Brother" Hold Off Competition
All the broadcast networks get a boost from NFL preseason coverage in local markets.

[08/10/17 - 08:20 AM]
Wednesday's Broadcast Ratings: "Got Talent" Recap Puts NBC on Top
The Peacock wins the night in total viewers and adults 18-49.