or


[01/29/09 - 12:25 PM]
ABC Finishes No. 2 to FOX on Wednesday in Adults 18-49
ABC spins the numbers for Wednesday, January 28.

[via press release from ABC]

Quick Take for Wednesday, January 28, 2009 (Fast Affiliate Live + Same Day Program Ratings)

ABC Finishes No. 2 to Fox on Wednesday in Adults 18-49, Leading Third-Place NBC by 38% and Fourth-Place CBS by 45%

Demonstrating its Appointment-TV Status, "Lost" Surges from its Lead-in to Beat Fox's "Idol"-Boosted "Lie to Me" in the 9pm Hour by 9% in Adults 18-49 And Stands as Wednesday's No. 1 Scripted TV Show for the 2nd Week in a Row

"Lost" Retains Nearly All of its Week-Ago Premiere Viewers and Young Adults, While Posting the Series' Top Men 18-34 and Men 18-49 Numbers Since March '08

Excluding the Prior Week's "Lost" Premiere, ABC's "Life on Mars" Opens on its New Night with ABC's Strongest Series Numbers in the Time Period in Almost 4 Months

Wednesday Night (8:00-11:00 p.m.)

ABC took second place on Wednesday in Adults 18-49 (2.9/7) to an "American Idol"-driven Fox, besting third-place NBC by 38% (2.1/5) and fourth-place CBS by 45% (2.0/5).

"Lost" (9:00-10:00 p.m.)

Demonstrating its appointment-television status, "Lost" surged from its lead-in by 5.8 million viewers and by 182% in young adults to win the 9 o'clock hour in Adults 18-49 and stand as Wednesday's No. 1 scripted TV show for the 2nd week in a row. Winning the 9 o'clock hour, "Lost" overcame Fox's "Idol"-boosted episode of "Lie to Me" by 9% in Adults 18-49 (4.8/11 vs. 4.4/10).

* For the 2nd week in a row, "Lost" qualified as Wednesday's No. 1 scripted TV program in Adults 18-49, Adults 25-54 and across each of the key Men demographics (M18-34/M18-49/M25-54). Moving ahead of Fox's "Lie to Me" on their second match-up, "Lost" also emerged as the night's highest-rated scripted series in Adults 18-34.

* "Lost" retained nearly all of its week-ago season premiere delivery in Total Viewers (97% - 11.1 million vs. 11.4 million) and Adults 18-49 (96% - 4.8/11 vs. 5.0/12). The show was up from its season opener in key Men, posting the series' highest-rated telecast since early-March 2008 in Men 18-34 (4.4/12 vs. 4.2/12) and Men 18-49 (4.6/12 vs. 4.5/12) - since 3/6/08.

"Life on Mars" (10:00-11:00 p.m.)

On its new night, ABC's "Life on Mars" ranked No. 2 against its veteran NBC ("Law & Order") and CBS ("C.S.I.: NY") drama competition in the 10 o'clock hour among Adults 18-34 (1.6/5), Men 18-34 (1.6/5) and Men 25-54 (2.7/7).

* Excluding the prior week's 2-hour "Lost" which ran into the hour, "Life on Mars" drew ABC's biggest audience (6.5 million) and top Adult 18-49 rating (2.3/6) with series programming in the time slot in nearly 4 months - since 10/1/08.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 29% currently, from 22% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 1/28/09.





  [january 2009]  
S
M
T
W
T
F
S
    


· AMERICAN IDOL (ABC)
· CSI: NEW YORK (CBS)
· LAW & ORDER (NBC)
· LIE TO ME (FOX)
· LIFE ON MARS (ABC)
· LOST (ABC)





most recent ratings | view all posts
[02/19/18 - 02:02 PM]
NBC Sports Digital Live Streaming for PyeongChang Olympics Triples Sochi Games with 1 Week to Go
NBC further spins the numbers for Sunday, February 18.

[02/19/18 - 09:01 AM]
Sunday's Broadcast Ratings: NBC, Winter Olympics Continue Their Reign
The Peacock tops the night among total viewers and adults 18-49.

[02/18/18 - 03:25 PM]
Saturday's Broadcast Ratings: NBC Cruises to Victory with Winter Olympics
The Peacock leads the night in total viewers plus adults 18-49.

[02/18/18 - 02:27 PM]
Salt Lake City, Denver, Milwaukee, Seattle, Kansas City & San Diego Top NBC Olympics' Primetime Ratings at Midpoint of PyeongChang Olympics
NBC further spins the numbers for Saturday, February 17.

[02/17/18 - 02:06 PM]
NBCSN Delivers Its Most-Watched Week in Primetime
NBC further spins the numbers for Friday, February 16.

[02/17/18 - 09:19 AM]
Friday's Broadcast Ratings: NBC's Winter Olympics Coverage Tops Charts
The Peacock easily wins the night in all categories.

[02/16/18 - 01:48 PM]
NBC Olympics' PyeongChang Coverage Delivered Most Dominant Winter Games Thursday Night Since Sarah Hughes Won Gold & Bode Miller Took Silver in 2002
NBC further spins the numbers for Thursday, February 15.

[02/16/18 - 09:02 AM]
Thursday's Broadcast Ratings: NBC Rides Winter Olympics to Top Spot
The Peacock leads the night in both total viewers and adults 18-49.

[02/15/18 - 02:51 PM]
Hallmark Channel's Annual "Countdown to Valentine's Day" Programming Event Boosts Network to Lead Cable in Weekend Prime
The Hallmark Channel further spins the numbers for the weeks of January 29 - February 11.

[02/15/18 - 01:58 PM]
NBC Olympics' PyeongChang Coverage Delivered Most Dominant Winter Games Wednesday Night Since Nancy & Tonya in 1994
NBC further spins the numbers for Wednesday, February 14.

[02/15/18 - 09:03 AM]
Wednesday's Broadcast Ratings: NBC Tops Valentine's Day with Winter Olympics
The Peacock once again holds off the competition in all categories.

[02/14/18 - 02:34 PM]
NBC Olympics' PyeongChang Coverage Delivered Most Dominant Winter Games Tuesday Night Ever, With TAD of 22.6 Million Viewers
NBC further spins the numbers for Tuesday, February 13.

[02/14/18 - 01:14 PM]
"The BET Social Awards" Owned Social - Rising as the #1 Most Social Cable Special of February 2018
BET further spins the numbers for Sunday, February 11.

[02/14/18 - 09:26 AM]
Tuesday's Broadcast Ratings: Another Night, Another Olympics Win for NBC
The Peacock continues to eclipse the night in total viewers and adults 18-49.

[02/13/18 - 01:56 PM]
Half of All U.S. Television Households Have Watched the PyeongChang Olympics on the Networks of NBCUniversal, With 110 Million TV Viewers Tuning In
NBC further spins the numbers for Monday, February 12.