[02/19/09 - 12:43 PM]
ABC Holds No. 2 to FOX and Posts Its 3rd Straight Week of Year-To-Year Wednesday Increases
ABC spins the numbers for Wednesday, February 18.

[via press release from ABC]

Quick Take for Wednesday, February 18, 2009 (Fast Affiliate Live + Same Day Ratings)

With its Best Young Adult Results on the Night in 4 Weeks, ABC Holds No. 2 To Fox and Posts its 3rd Straight Week of Year-to-Year Wednesday Increases

Repeat "Lost" Beats Original "Knight Rider" in Viewers and Adults 18-49 from 8-9pm

Qualifying as Wednesday's No. 1 Scripted TV Show for the 5th Straight Week in Adults 18-49, "Lost" Defeats Fox's "Idol"-Fueled "Lie to Me" by a Best-Yet 21%

Hitting Season Highs, "Lost" Marks the Series' Highest Young Adult Numbers Since Last April and Marks its Strongest Ratings with Key Men in Nearly 1 Year

"Life on Mars" Pulls its Best Numbers Since its Premiere in the Time Period

Wednesday Night (8:00-11:00 p.m.)

With its top numbers on the night in 4 weeks (since 1/21/09), ABC finished No. 2 to an "Idol"-boosted Fox on Wednesday night among Adults 18-49 (3.0/8) and Adults 18-34 (2.7/8).

� ABC's Wednesday night results were up sharply year to year, jumping by 2.1 million viewers (7.5 million vs. 5.4 million) and by 50% in Adults 18-49 (3.0/8 vs. 2.0/5) over the year-ago night (2/20/08). In fact it was ABC's 3rd straight week to register year-to-year young adult growth on Wednesday, finishing up or even with the year-ago night for 5 weeks in a row.

"Lost" (8:00-9:00 p.m.)

In the 8 o'clock hour, ABC's repeat of the prior week's "Lost" episode defeated NBC's original installment of "Knight Rider" in both Total Viewers (5.6 million vs. 5.5 million) and Adults 18-49 (1.9/5 vs. 1.5/4), holding an impressive 27% advantage over the NBC drama in the key young adult sales demo.

"Lost" (9:00-10:00 p.m.)

Self-starter "Lost" shot up from its lead-in by 5.7 million viewers and by 168% in young adults to dominate the 9 o'clock hour among Adults 18-49, beating Fox's "Idol"-fueled "Lie to Me" by a best-yet 21% (5.1/12 vs. 4.2/10). Additionally, "Lost" established itself as Wednesday's No. 1 scripted TV show for the 5th straight week in the key young adult sales demo. The fifth-year ABC drama also won its time slot in the other key Adult demos, leading its nearest competitors by 30% in Adults 18-34 (4.8/13 vs. 3.7/10 � Fox's "Lie to Me") and by 10% in Adults 25-54 (5.4/12 vs. 4.9/11 � CBS' "Criminal Minds"). In fact, "Lost" registered as Wednesday's No. 1 scripted TV program across all key Adult, Men and young Women demographics.

� Achieving season highs, "Lost" marked the series' highest young adult ratings (AD18-49/AD18-34) since last April (since 4/24/08) and its top Men 18-34 and Men 18-49 numbers in nearly 1 year (since 2/28/08 and 3/6/08, respectively).

"Life on Mars" (10:00-11:00 p.m.)

Opposite originals of CBS' "C.S.I.: NY" and NBC's "Law & Order," "Life on Mars" took second in the 10 o'clock hour among Adults 18-49 (2.1/6-tie) and ranked No. 1 with Adults 18-34 (1.7/5-tie). The freshman ABC drama won the hour among Men 18-34 (1.5/5).

� "Life on Mars" turned in best-since-premiere numbers in the time period with Total Viewers (5.8 million) and Adults 18-49 (2.1/6).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 30% currently, from 23% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 2/18/09.

  [february 2009]  


most recent ratings | view all posts
[10/05/15 - 03:34 PM]
Discovery Channel Delivers Third Consecutive Record-Breaking Quarter in Ratings and Viewership
Discovery spins the numbers for the third quarter of 2015.

[10/05/15 - 01:43 PM]
Major League Baseball Delivers FOX Sports a Triple Crown in 2015
FOX Sports spins the numbers for its MLB coverage to date this season.

[10/05/15 - 01:34 PM]
Velocity Rings in Four Year Anniversary with Its Best Third Quarter Ever in Primetime
Velocity spins the numbers for the third quarter of 2015.

[10/05/15 - 10:59 AM]
FOX 3-Day Ratings: "Empire" Jumps 40% in Adults 18-49; Tops #2 Show by More Than 2 Full Rating Points
FOX further spins the numbers for Wednesday, September 30.

[10/05/15 - 09:43 AM]
Series Premiere of "Code Black" Grows by Nearly 3 Million Viewers and 53% in Adults 18-49 with Live +3-Day Viewing
CBS further spins the numbers for Wednesday, September 30.

[10/05/15 - 09:39 AM]
Momentum Gaining for Discovery Family Channel with Growth Across All Dayparts in 3Q15
Discovery Family Channel spins the numbers for the third quarter of 2015.

[10/05/15 - 08:33 AM]
"Quantico" Spikes Over Its Lead-In, Holds Its Debut Rating and Boosts Its Slot by 46%
ABC spins the numbers for Sunday, October 4.

[10/05/15 - 08:32 AM]
Sunday's Broadcast Ratings: NFL Puts NBC on Top; Sparks FOX Growth
The latter's hour worth of coverage bumps up its comedies by double digits from last week's premieres.

[10/05/15 - 08:12 AM]
Saints Overtime Win Over Cowboys Is Up 8% from the "SNF" Matchup for Week 4 of the NFL Season in 2014
NBC spins the numbers for Sunday, October 4.

[10/04/15 - 09:34 AM]
FOX Live + 3 Day Ratings: "Grandfathered" & "The Grinder" Post Healthy Gains
FOX further spins the numbers for Tuesday, September 29.

[10/04/15 - 08:50 AM]
Live + 3 Day Ratings: ABC's "S.H.I.E.L.D." Emerges as the Clear #1 Scripted Show Tuesday at 9pm in Adults 18-49
ABC further spins the numbers for Tuesday, September 29.

[10/04/15 - 08:46 AM]
Saturday's Broadcast Ratings: College Football Keeps ABC on Top
The Alphabet wins the night in total viewers and adults 18-49 by a wide margin.

[10/04/15 - 08:32 AM]
"Saturday Night Live" Season Premiere Up 13% vs. Year-Ago Debut in Metered-Market Households
NBC spins the numbers for Saturday, October 3.

[10/04/15 - 08:22 AM]
College Football Week 5: ABC Televises Two Highest-Rated Games of the Day
ESPN spins the numbers for Saturday, October 3.

[10/03/15 - 09:19 AM]
Friday's Broadcast Ratings: "Shark Tank" Tops Demos for ABC
The Alphabet leads the night among adults 18-49.