or


[02/19/09 - 12:43 PM]
ABC Holds No. 2 to FOX and Posts Its 3rd Straight Week of Year-To-Year Wednesday Increases
ABC spins the numbers for Wednesday, February 18.

[via press release from ABC]

Quick Take for Wednesday, February 18, 2009 (Fast Affiliate Live + Same Day Ratings)

With its Best Young Adult Results on the Night in 4 Weeks, ABC Holds No. 2 To Fox and Posts its 3rd Straight Week of Year-to-Year Wednesday Increases

Repeat "Lost" Beats Original "Knight Rider" in Viewers and Adults 18-49 from 8-9pm

Qualifying as Wednesday's No. 1 Scripted TV Show for the 5th Straight Week in Adults 18-49, "Lost" Defeats Fox's "Idol"-Fueled "Lie to Me" by a Best-Yet 21%

Hitting Season Highs, "Lost" Marks the Series' Highest Young Adult Numbers Since Last April and Marks its Strongest Ratings with Key Men in Nearly 1 Year

"Life on Mars" Pulls its Best Numbers Since its Premiere in the Time Period

Wednesday Night (8:00-11:00 p.m.)

With its top numbers on the night in 4 weeks (since 1/21/09), ABC finished No. 2 to an "Idol"-boosted Fox on Wednesday night among Adults 18-49 (3.0/8) and Adults 18-34 (2.7/8).

� ABC's Wednesday night results were up sharply year to year, jumping by 2.1 million viewers (7.5 million vs. 5.4 million) and by 50% in Adults 18-49 (3.0/8 vs. 2.0/5) over the year-ago night (2/20/08). In fact it was ABC's 3rd straight week to register year-to-year young adult growth on Wednesday, finishing up or even with the year-ago night for 5 weeks in a row.

"Lost" (8:00-9:00 p.m.)

In the 8 o'clock hour, ABC's repeat of the prior week's "Lost" episode defeated NBC's original installment of "Knight Rider" in both Total Viewers (5.6 million vs. 5.5 million) and Adults 18-49 (1.9/5 vs. 1.5/4), holding an impressive 27% advantage over the NBC drama in the key young adult sales demo.

"Lost" (9:00-10:00 p.m.)

Self-starter "Lost" shot up from its lead-in by 5.7 million viewers and by 168% in young adults to dominate the 9 o'clock hour among Adults 18-49, beating Fox's "Idol"-fueled "Lie to Me" by a best-yet 21% (5.1/12 vs. 4.2/10). Additionally, "Lost" established itself as Wednesday's No. 1 scripted TV show for the 5th straight week in the key young adult sales demo. The fifth-year ABC drama also won its time slot in the other key Adult demos, leading its nearest competitors by 30% in Adults 18-34 (4.8/13 vs. 3.7/10 � Fox's "Lie to Me") and by 10% in Adults 25-54 (5.4/12 vs. 4.9/11 � CBS' "Criminal Minds"). In fact, "Lost" registered as Wednesday's No. 1 scripted TV program across all key Adult, Men and young Women demographics.

� Achieving season highs, "Lost" marked the series' highest young adult ratings (AD18-49/AD18-34) since last April (since 4/24/08) and its top Men 18-34 and Men 18-49 numbers in nearly 1 year (since 2/28/08 and 3/6/08, respectively).

"Life on Mars" (10:00-11:00 p.m.)

Opposite originals of CBS' "C.S.I.: NY" and NBC's "Law & Order," "Life on Mars" took second in the 10 o'clock hour among Adults 18-49 (2.1/6-tie) and ranked No. 1 with Adults 18-34 (1.7/5-tie). The freshman ABC drama won the hour among Men 18-34 (1.5/5).

� "Life on Mars" turned in best-since-premiere numbers in the time period with Total Viewers (5.8 million) and Adults 18-49 (2.1/6).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 30% currently, from 23% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 2/18/09.





  [february 2009]  
S
M
T
W
T
F
S


· AMERICAN IDOL (ABC)
· CRIMINAL MINDS (CBS)
· CSI: NEW YORK (CBS)
· KNIGHT RIDER (NBC)
· LAW & ORDER (NBC)
· LIE TO ME (FOX)
· LIFE ON MARS (ABC)
· LOST (ABC)





most recent ratings | view all posts
[06/25/19 - 08:09 AM]
Monday's Broadcast Ratings: ABC Keeps Top Spot with "The Bachelorette"
The Alphabet again takes home a victory in total viewers and adults 18-49.

[06/24/19 - 11:25 AM]
"Yellowstone" Season Two Premiere Draws 5 Million Total Viewers, Making It Cable's Most-Watched Original Telecast This Summer
Paramount Network further spins the numbers for Wednesday, June 19.

[06/24/19 - 08:21 AM]
Sunday's Broadcast Ratings: ABC Tops Demo Race with "Highwire Live in Times Square"
The Alphabet's Nik Wallenda special brings home the adults 18-49 crown.

[06/23/19 - 08:43 AM]
Saturday's Broadcast Ratings: Baseball Sparks FOX to Victory
The network wins the evening in both total viewers and adults 18-49.

[06/22/19 - 12:42 PM]
Friday's Broadcast Ratings: ABC, NBC Share Demo Crown
The latter's "Dateline NBC" leads the night among adults 18-49.

[06/21/19 - 08:19 AM]
Thursday's Broadcast Ratings: Newcomers "Holey Moley," "Spin the Wheel" Top Demos
ABC and FOX both get a boost among adults 18-49 last night.

[06/20/19 - 11:19 AM]
"Yellowstone" Season Two Premiere Hits Series Ratings Highs and Increases Double Digits from Series Debut
Paramount Network spins the numbers for Wednesday, June 19.

[06/20/19 - 08:21 AM]
Wednesday's Broadcast Ratings: "Press Your Luck" Puts ABC on Top
The Alphabet's new game show leads the night in both total viewers and adults 18-49.

[06/19/19 - 08:10 AM]
Tuesday's Broadcast Ratings: "Songland" Rises in Latest NBC Victory
The Peacock takes home top honors in total viewers and adults 18-49.

[06/18/19 - 08:10 AM]
Monday's Broadcast Ratings: "The Bachelorette" Tops Charts for ABC
The Alphabet is the network to beat in both total viewers and adults 18-49.

[06/17/19 - 11:08 AM]
"Younger" Records Highest-Rated Season Premiere in Its History in Key P25-54 Demo, Draws 1.3 Million Total Viewers
TV Land further spins the numbers for Wednesday, June 12.

[06/17/19 - 08:17 AM]
Sunday's Broadcast Ratings: FOX Gets Boost from Final Round of U.S. Open Championship
The network takes home top honors among total viewers and adults 18-49.

[06/16/19 - 09:53 AM]
Saturday's Broadcast Ratings: FOX, U.S. Open Top Charts
The network's third round of PGA coverage leads the evening in both total viewers and adults 18-49.

[06/15/19 - 08:26 AM]
Friday's Broadcast Ratings: NBC Tops Low Key Friday in Demos
"Dateline NBC" and an encore "American Ninja Warrior" lead the evening among adults 18-49.

[06/14/19 - 10:27 AM]
Hallmark Channel's "Good Witch" Kicks Off Fifth Season as #1 Original Scripted Series on Cable
The Hallmark Channel further spins the numbers for the week of June 3-9.