or


[02/19/09 - 12:43 PM]
ABC Holds No. 2 to FOX and Posts Its 3rd Straight Week of Year-To-Year Wednesday Increases
ABC spins the numbers for Wednesday, February 18.

[via press release from ABC]

Quick Take for Wednesday, February 18, 2009 (Fast Affiliate Live + Same Day Ratings)

With its Best Young Adult Results on the Night in 4 Weeks, ABC Holds No. 2 To Fox and Posts its 3rd Straight Week of Year-to-Year Wednesday Increases

Repeat "Lost" Beats Original "Knight Rider" in Viewers and Adults 18-49 from 8-9pm

Qualifying as Wednesday's No. 1 Scripted TV Show for the 5th Straight Week in Adults 18-49, "Lost" Defeats Fox's "Idol"-Fueled "Lie to Me" by a Best-Yet 21%

Hitting Season Highs, "Lost" Marks the Series' Highest Young Adult Numbers Since Last April and Marks its Strongest Ratings with Key Men in Nearly 1 Year

"Life on Mars" Pulls its Best Numbers Since its Premiere in the Time Period

Wednesday Night (8:00-11:00 p.m.)

With its top numbers on the night in 4 weeks (since 1/21/09), ABC finished No. 2 to an "Idol"-boosted Fox on Wednesday night among Adults 18-49 (3.0/8) and Adults 18-34 (2.7/8).

� ABC's Wednesday night results were up sharply year to year, jumping by 2.1 million viewers (7.5 million vs. 5.4 million) and by 50% in Adults 18-49 (3.0/8 vs. 2.0/5) over the year-ago night (2/20/08). In fact it was ABC's 3rd straight week to register year-to-year young adult growth on Wednesday, finishing up or even with the year-ago night for 5 weeks in a row.

"Lost" (8:00-9:00 p.m.)

In the 8 o'clock hour, ABC's repeat of the prior week's "Lost" episode defeated NBC's original installment of "Knight Rider" in both Total Viewers (5.6 million vs. 5.5 million) and Adults 18-49 (1.9/5 vs. 1.5/4), holding an impressive 27% advantage over the NBC drama in the key young adult sales demo.

"Lost" (9:00-10:00 p.m.)

Self-starter "Lost" shot up from its lead-in by 5.7 million viewers and by 168% in young adults to dominate the 9 o'clock hour among Adults 18-49, beating Fox's "Idol"-fueled "Lie to Me" by a best-yet 21% (5.1/12 vs. 4.2/10). Additionally, "Lost" established itself as Wednesday's No. 1 scripted TV show for the 5th straight week in the key young adult sales demo. The fifth-year ABC drama also won its time slot in the other key Adult demos, leading its nearest competitors by 30% in Adults 18-34 (4.8/13 vs. 3.7/10 � Fox's "Lie to Me") and by 10% in Adults 25-54 (5.4/12 vs. 4.9/11 � CBS' "Criminal Minds"). In fact, "Lost" registered as Wednesday's No. 1 scripted TV program across all key Adult, Men and young Women demographics.

� Achieving season highs, "Lost" marked the series' highest young adult ratings (AD18-49/AD18-34) since last April (since 4/24/08) and its top Men 18-34 and Men 18-49 numbers in nearly 1 year (since 2/28/08 and 3/6/08, respectively).

"Life on Mars" (10:00-11:00 p.m.)

Opposite originals of CBS' "C.S.I.: NY" and NBC's "Law & Order," "Life on Mars" took second in the 10 o'clock hour among Adults 18-49 (2.1/6-tie) and ranked No. 1 with Adults 18-34 (1.7/5-tie). The freshman ABC drama won the hour among Men 18-34 (1.5/5).

� "Life on Mars" turned in best-since-premiere numbers in the time period with Total Viewers (5.8 million) and Adults 18-49 (2.1/6).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 30% currently, from 23% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 2/18/09.





  [february 2009]  
S
M
T
W
T
F
S


· AMERICAN IDOL (FOX)
· CRIMINAL MINDS (CBS)
· CSI: NEW YORK (CBS)
· KNIGHT RIDER (NBC)
· LAW & ORDER (NBC)
· LIE TO ME (FOX)
· LIFE ON MARS (ABC)
· LOST (ABC)









most recent ratings | view all posts
[04/17/15 - 09:01 AM]
Live + 3 Day Ratings: ABC's "Secrets and Lies" Spikes 62% to Move Ahead of NBC's "A.D." in Adults 18-49
ABC further spins the numbers for Sunday, April 12.

[04/17/15 - 08:55 AM]
"Dateline" Delivers NBC's Top Total-Viewer Result in the Thursday 10 P.M. Hour in 11 Weeks
NBC spins the numbers for Thursday, April 16.

[04/17/15 - 08:37 AM]
Thursday's Broadcast Ratings: "Big Bang Theory" Keeps CBS on Top
The Eye once again leads the night in both total viewers and adults 18-49.

[04/17/15 - 08:33 AM]
ABC's "Scandal" Returns Up and Wins Its Hour Among Adults 18-49
ABC spins the numbers for Thursday, April 16.

[04/16/15 - 11:13 AM]
"Mann & Wife" Viewership Grows in Week Two, Second Episode Becomes Most-Watched Original in Bounce TV's History
Bounce TV spins the numbers for Tuesday, April 14.

[04/16/15 - 10:45 AM]
"The Tonight Show" and "Late Night" Dominate ABC, CBS Competition for Week of April 6-10
NBC spins the late-night numbers for the week of April 6-10.

[04/16/15 - 08:39 AM]
Repeat of "Law & Order: SVU" Matches the Show's Highest Rating This Season for a Regular-Slot Rebroadcast
NBC spins the numbers for Wednesday, April 15.

[04/16/15 - 08:36 AM]
Wednesday's Broadcast Ratings: CBS Tops Viewers, Demos with "Survivor"
The Eye leads both categories for the second week in a row.

[04/16/15 - 08:29 AM]
"Nashville" Builds Week to Week in Adults 18-49 and Scores Big Live + 3 Day Gains
ABC spins the numbers for Wednesday, April 15.

[04/15/15 - 01:48 PM]
"Bering Sea Gold" #1 on Friday Among Men and Persons and Hits Season High Ratings Among Teen Viewers
Discovery spins the numbers for Friday, April 10.

[04/15/15 - 11:26 AM]
Turner Broadcasting Claims Three of Basic Cable's Top 10 Networks in Primetime and Total Day Delivery of Adults 18-49 in Q1 2015
Turner further spins the numbers for the first quarter of 2015.

[04/15/15 - 09:57 AM]
"Conan in Cuba" Drums Up Big Audience, Reaching 3.7 Million Viewers Across Multiple Platforms
TBS further spins the late-night numbers for Thursday, March 5.

[04/15/15 - 08:54 AM]
"Undateable" Matches Its Second-Best 18-49 Rating Ever
NBC spins the numbers for Tuesday, April 14.

[04/15/15 - 08:35 AM]
Tuesday's Broadcast Ratings: Dramas Power CBS to Top Spot in Viewers, Demos
"NCIS: New Orleans" and "Person of Interest" both post week-to-week gains for the Eye.

[04/15/15 - 08:30 AM]
"SHIELD" Is Up for the 2nd Week to Tie Its Top Rating of 2015 in Adults 18-49
ABC spins the numbers for Tuesday, April 14.