or


[02/23/09 - 10:45 AM]
ABC's Broadcast of "81st Annual Academy Awards" Qualifies as Television's Most-Watched Entertainment Telecast in 2 Years
ABC spins the numbers for Sunday, February 22.

[via press release from ABC]

ABC's Broadcast of "81st Annual Academy Awards" Qualifies As Television's Most-Watched Entertainment Telecast in 2 Years

"Oscars" Jump Year to Year by 4.2 Million Viewers and by 13% in Adults 18-49, Generating Across-the-Board Gains and Surging by 22% Among Men 18-34

ABC's "Academy Awards" Outdraws Other Major Awards Shows This Season by Wide Margins, Including the "Emmys," the "Grammys" and the "Golden Globes"

"2009 Oscars" Reach 67.56 Million Unique Viewers Across the United States

The "81st Annual Academy Awards" (8:30-11:25 p.m.)

ABC's broadcast of the "81st Annual Academy Awards" attracted an average audience of 36.3 million Total Viewers and posted a 12.1 rating among Adults 18-49, based on Nielsen's "Fast National" ratings. The "81st Annual Academy Awards" registered as TV's most-watched entertainment telecast of the 2008-09 TV Season, surpassing the No. 2 telecast by 5.9 million viewers ("American Idol-Tuesday" season premiere on 1/13/09 = 30.4 million). In fact the "Oscars" registered as television's most-watched entertainment telecast in 2 years and highest-rated among Adults 18-49 in 1 year - since 2/25/07 and 2/12/08, respectively.

* Year to year, the "Oscars" gained 4.3 million viewers (36.3 million vs. 32.0 million) and grew 13% in Adults 18-49 (12.1 vs. 10.7). The awards show was up across the board demographically (all key Adults/Men/Women), registering its biggest increase over last year among hard-to-reach Men 18-34, jumping by 22% (8.9 vs. 7.3).

* ABC's "81st Annual Academy Awards" (36.3 million) towered above other awards shows this season, topping the 2008 "Emmy Awards" by 24.0 million viewers (12.3 million), the 2009 "Golden Globe Awards" by 21.4 million viewers (14.9 million) and the 2009 "Grammy Awards" by 17.3 million viewers (19.0 million).

* ABC's "81st Annual Academy Awards" reached 67.56 million unique television viewers across the U.S. - unduplicated Viewers 2+ watching 6-minutes or more during its telecast.

"Oscar's Red Carpet 2009" (8:00 - 8:30 p.m.)

With "Oscar's Red Carpet 2009" pre-show, ABC pulled in 24.3 million viewers and a 7.2 rating among Adults 18-49 from 8:00-8:30 p.m. Versus last year, the "Oscars Red Carpet" pre-show increased by 2.8 million viewers and by 13% in Adults 18-49 (2008 = 21.5 million viewers & 6.4 rating in Adults 18-49).

"Barbara Walters Special" (7:00 - 8:00 p.m.)

ABC's telecast of "Barbara Walters Special" drew an average audience of 11.6 million viewers and delivered a 3.2 rating among Adults 18-49.

"Oscar.com"

With more interactive features and video content than ever before, "Oscar.com" saw major year-to-year increases on "Oscar" Sunday, with unique visitors and page views up 57% and 87%, respectively. Users spent an average of 11.63 minutes on the site per visit, a 15% increase compared to last year.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 30% currently, from 23% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Live + Same Day Fast National Ratings) - 2/22/09. Online "Oscar.com" usage figures based on data from Omniture.





  [february 2009]  
S
M
T
W
T
F
S


· AMERICAN IDOL (FOX)





most recent ratings | view all posts
[09/26/16 - 09:42 AM]
Bravo Media Finishes 3Q with the Biggest On-Air and Online Growth Among the Top 10 Ad Supported Cable Entertainment Networks
Bravo spins the numbers for the quarter to date.

[09/26/16 - 08:37 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Tops Charts on Night of Declines
FOX's "The Simpsons" is the only series to post year-to-year gains on the broadcast networks.

[09/25/16 - 11:26 AM]
Saturday's Broadcast Ratings: ABC Tops Demos with College Football
The Alphabet wins the night among adults 18-49 while CBS is the most-watched network.

[09/25/16 - 11:18 AM]
"This Is Us" Grabs NBC's Best Premiere Live + 3 Lift Ever in 18-49 Rating
NBC further spins the numbers for Tuesday, September 20.

[09/25/16 - 11:02 AM]
FOX Comedies - "Brooklyn Nine-Nine," "New Girl" and "Scream Queens" - See Significant Gains in Live + 3
FOX further spins the numbers for Tuesday, September 20.

[09/25/16 - 10:12 AM]
College Football Week 4: ESPN/ABC with Five of the Six Highest Overnights Across All Networks
ESPN spins the numbers for Saturday, September 24.

[09/25/16 - 08:30 AM]
ABC's "S.H.I.E.L.D." Is Tuesday's Biggest Gainer in Adults 18-49 with a Best-Ever 82% Jump
ABC further spins the numbers for Tuesday, September 20.

[09/24/16 - 11:16 AM]
FOX Hit Dramas - "Gotham" and "Lucifer" - See Significant Gains in Live + 3
FOX further spins the numbers for Monday, September 19.

[09/24/16 - 10:06 AM]
Monday's "The Good Place" Is the Week's Top Debut Half-Hour of a New Comedy in Live + 3
NBC further spins the numbers for Monday, September 19.

[09/24/16 - 08:48 AM]
Friday's Broadcast Ratings: "MacGyver" Debuts on Top for CBS
The Eye's reboot leads the night in both total viewers and adults 18-49.

[09/23/16 - 08:41 AM]
Thursday's Broadcast Ratings: CBS, NFL Stifle Its Competition
ABC's "Notorious" (1.2) and FOX's "Pitch" (1.1) are outshined by the Eye's football coverage in adults 18-49.

[09/22/16 - 08:44 AM]
Wednesday's Broadcast Ratings: "Empire" Returns on Top, But Down
FOX's juggernaut is off nearly 37% from a year ago among adults 18-49.

[09/21/16 - 02:35 PM]
"South Park" Season 20 Premiere Marks Hightest Rated Episode in a Decade
Comedy Central further spins the numbers for Wednesday, September 14.

[09/21/16 - 09:31 AM]
Strong Premieres of "Bull" and "NCIS" Lead CBS to Tuesday Win
CBS spins the numbers for Tuesday, September 20.

[09/21/16 - 09:05 AM]
Tuesday's Broadcast Ratings: Newcomers "This Is Us," "Bull" Open Strong
NBC and CBS see big year-to-year gains among adults 18-49 from both series premieres.