or


[02/24/09 - 10:46 AM]
Bad Girls Club and "America's Next Top Model Obsessed" Make Oxygen Fasting Growing Cable Network for W18-34 & 18-49
Oxygen spins the numbers for the month of February.

[via press release from Oxygen]

YOUNGER & RICHER - OXYGEN IS LIVING EVERY WOMAN'S DREAM

"BAD GIRLS CLUB" AND "AMERICA'S NEXT TOP MODEL OBSESSED" MAKE OXYGEN FASTING GROWING CABLE NETWORK FOR W18-34 & 18-49

February 2009 Oxygen's Best Month Ever Among Women 18-34

New York � February 24, 2009 � Oxygen is getting younger, with February 2009 was Oxygen's youngest month on record with a median age of 37.8 on a total day basis, driven by the performances of "Bad Girls Club" and "America's Next Top Model Obsessed," according to Nielsen Media Research. The Oxygen audience is also getting richer, in February 2009 the network's audience had a median income of $53,000, up from $48,000 in February 2008.

The month was also Oxygen's best among the key demo Women 18-34, averaging 105,000 in primetime, a 54% gain compared to February 2009. The network experienced highs in other demos as well with its best February ever among P18-49 (244,000, a 16% gain), W18-49 (189,000, a 32% gain) and total viewers (444,000, a 16% gain).

Oxygen now ranks of #19 among all ad-supported cable nets for W18-34 (up six spots from February 2008), #22 among W18-49 (up from #26 in February 2008) and #27 among P18-49 (up from #28 in February 2008).

Contributing to Oxygen's success is the hit series "Bad Girls Club," now in its third season it averages a 32% lead among W18-34 compared to last season, and the median age for the show is 26. Also, the addition of "America's Next Top Model Obsessed" to Oxygen's Sunday lineup has aged down the network significantly to an average of 33 (nearly 11 years younger than the February 2008 Sunday average).

Oxygen's digital properties are also experiencing highs with February 2009 on pace to be one of www.oxygen.com's most clicked months ever. With over 22 million page views, the site is up 287% compared to February 2008. Oxygen fans continue to interact with Bad Girls Club online and via their cell phones. The show's site has garnered over 38 million page views (up 476% over season two), and 5.25 million video streams (up 84%) to date. The mobile poll question during Bad Girls Club episode 309 on February 10 saw Oxygen's highest ever participation in a mobile poll. With over 8,000 votes, fans voted they would rather join the Fab Five clique (by 62%) than The Ambers.

Source: Nielsen Media Research, Most Current Data: Live + 7 through 2/8/09, blended with Live + Same Day through 2/22/09; individual day / telecast performance points based on Live + Same Day data for date and time of airing. cable ranks includes ad supported cable entertainment networks, and excludes non-ad supported networks (e.g., pay cable, Disney), sports, news channels and networks that air in less than 50% of the daypart, AA(000). Fastest growing net based on ad supported cable entertainment networks in 70MM+ homes (excl. kids)

Source: Nielsen NPower, FEB 2009 (01/26/09-02/22/09) FEB 2008 (01/28/08-02/24/08), Total Day M-Sun 8A-3A Median Age based on P2+, Median Income based on Households; Live+SD

Source, Digital: Total Site -- Omniture SiteCatalyst, 2/1-2/24 (10AM EST); BGC S3 -- Omniture SiteCatalyst for page views, Omniture SiteCatalyst & FeedRoom for video streams, 11/16/08-2/21/09; BGC S2 -- Insight XE for page views, FeedRoom for video streams,11/18/07-2/23/08.

About Oxygen Media:

Oxygen is a program service of NBC Universal Cable Entertainment and is currently available in over 74 million homes. The network was launched in 2000 to fill a void in the television landscape -- creating a network targeted to younger women. Oxygen is rewriting the rulebook for women's television, with a vast array of unconventional and original programming including "Bad Girls Club," "The Janice Dickinson Modeling Agency" and "Tori & Dean: Home Sweet Hollywood."





  [february 2009]  
S
M
T
W
T
F
S


· AMERICA'S NEXT TOP MODEL (VH1)
· BAD GIRLS CLUB, THE (OXYGEN)





most recent ratings | view all posts
[10/15/19 - 08:14 AM]
Monday's Broadcast Ratings: FOX, NBC Share Adults 18-49 Crown
FOX - as well as ABC - got a boost from some local stations carrying Monday's NFL game.

[10/14/19 - 08:19 AM]
Sunday's Broadcast Ratings: NBC, "Sunday Night Football" Stay on Top
The Peacock once again wins the evening in all categories.

[10/13/19 - 08:55 AM]
Saturday's Broadcast Ratings: FOX, ALCS Snap College Football Win Streak
The network's MLB telecast wins the night in total viewers and adults 18-49.

[10/12/19 - 08:38 AM]
Friday's Broadcast Ratings: "WWE SmackDown" Holds Onto Demo Crown
FOX's telecast is still the adults 18-49 champ, but down over 28% from last week's network debut.

[10/11/19 - 08:12 AM]
Thursday's Broadcast Ratings: FOX Stays on Top with "Thursday Night Football"
The network's NFL coverage continues its reign in total viewers and adults 18-49.

[10/10/19 - 08:43 AM]
Wednesday's Broadcast Ratings: "The Masked Singer" Rises in FOX Demo Victory
The network once again takes home the adults 18-49 crown while NBC remains the most-watched network.

[10/09/19 - 08:13 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Hold Onto Demo Crown
CBS likewise remains the most-watched broadcaster on Tuesday nights.

[10/08/19 - 08:29 AM]
Monday's Broadcast Ratings: FOX, "9-1-1" Top Demo Race
The network pulls in front of NBC among adults 18-49.

[10/07/19 - 08:25 AM]
Sunday's Broadcast Ratings: Another Week, Another Victory for "Sunday Night Football"
NBC wins the evening in total viewers and adults 18-49 while FOX gets its own NFL boost.

[10/06/19 - 09:44 AM]
Saturday's Broadcast Ratings: College Football Continues Reign for ABC
The Alphabet takes home top honors in total viewers and adults 18-49.

[10/05/19 - 08:36 AM]
Friday's Broadcast Ratings: FOX Gets Boost from "WWE SmackDown"
The network's premiere installment leads the night among adults 18-49.

[10/04/19 - 08:59 AM]
Thursday's Broadcast Ratings: "Thursday Night Football" Keeps FOX on Top
The network's NFL franchise dominates the evening in total viewers and adults 18-49.

[10/03/19 - 08:12 AM]
Wednesday's Broadcast Ratings: FOX, "Masked Singer" Hold Onto Demo Honors
The network's reality hit nevertheless is down 24% from last week's opener.

[10/02/19 - 08:10 AM]
Tuesday's Broadcast Ratings: NBC Tops Demos; CBS Leads Total Viewers
The Eye's "FBI" is the only series to post week-to-week gains among adults 18-49.

[10/01/19 - 01:58 PM]
Viacom's Entertainment Brands Comedy Central, Paramount Network and TV Land All Close Fiscal Year with Overall Growth and Hit Scripted Series
All three brands also featured top-rated and critically acclaimed original programming throughout the fiscal year (October 2018 - September 2019).