or


[02/24/09 - 10:46 AM]
Bad Girls Club and "America's Next Top Model Obsessed" Make Oxygen Fasting Growing Cable Network for W18-34 & 18-49
Oxygen spins the numbers for the month of February.

[via press release from Oxygen]

YOUNGER & RICHER - OXYGEN IS LIVING EVERY WOMAN'S DREAM

"BAD GIRLS CLUB" AND "AMERICA'S NEXT TOP MODEL OBSESSED" MAKE OXYGEN FASTING GROWING CABLE NETWORK FOR W18-34 & 18-49

February 2009 Oxygen's Best Month Ever Among Women 18-34

New York � February 24, 2009 � Oxygen is getting younger, with February 2009 was Oxygen's youngest month on record with a median age of 37.8 on a total day basis, driven by the performances of "Bad Girls Club" and "America's Next Top Model Obsessed," according to Nielsen Media Research. The Oxygen audience is also getting richer, in February 2009 the network's audience had a median income of $53,000, up from $48,000 in February 2008.

The month was also Oxygen's best among the key demo Women 18-34, averaging 105,000 in primetime, a 54% gain compared to February 2009. The network experienced highs in other demos as well with its best February ever among P18-49 (244,000, a 16% gain), W18-49 (189,000, a 32% gain) and total viewers (444,000, a 16% gain).

Oxygen now ranks of #19 among all ad-supported cable nets for W18-34 (up six spots from February 2008), #22 among W18-49 (up from #26 in February 2008) and #27 among P18-49 (up from #28 in February 2008).

Contributing to Oxygen's success is the hit series "Bad Girls Club," now in its third season it averages a 32% lead among W18-34 compared to last season, and the median age for the show is 26. Also, the addition of "America's Next Top Model Obsessed" to Oxygen's Sunday lineup has aged down the network significantly to an average of 33 (nearly 11 years younger than the February 2008 Sunday average).

Oxygen's digital properties are also experiencing highs with February 2009 on pace to be one of www.oxygen.com's most clicked months ever. With over 22 million page views, the site is up 287% compared to February 2008. Oxygen fans continue to interact with Bad Girls Club online and via their cell phones. The show's site has garnered over 38 million page views (up 476% over season two), and 5.25 million video streams (up 84%) to date. The mobile poll question during Bad Girls Club episode 309 on February 10 saw Oxygen's highest ever participation in a mobile poll. With over 8,000 votes, fans voted they would rather join the Fab Five clique (by 62%) than The Ambers.

Source: Nielsen Media Research, Most Current Data: Live + 7 through 2/8/09, blended with Live + Same Day through 2/22/09; individual day / telecast performance points based on Live + Same Day data for date and time of airing. cable ranks includes ad supported cable entertainment networks, and excludes non-ad supported networks (e.g., pay cable, Disney), sports, news channels and networks that air in less than 50% of the daypart, AA(000). Fastest growing net based on ad supported cable entertainment networks in 70MM+ homes (excl. kids)

Source: Nielsen NPower, FEB 2009 (01/26/09-02/22/09) FEB 2008 (01/28/08-02/24/08), Total Day M-Sun 8A-3A Median Age based on P2+, Median Income based on Households; Live+SD

Source, Digital: Total Site -- Omniture SiteCatalyst, 2/1-2/24 (10AM EST); BGC S3 -- Omniture SiteCatalyst for page views, Omniture SiteCatalyst & FeedRoom for video streams, 11/16/08-2/21/09; BGC S2 -- Insight XE for page views, FeedRoom for video streams,11/18/07-2/23/08.

About Oxygen Media:

Oxygen is a program service of NBC Universal Cable Entertainment and is currently available in over 74 million homes. The network was launched in 2000 to fill a void in the television landscape -- creating a network targeted to younger women. Oxygen is rewriting the rulebook for women's television, with a vast array of unconventional and original programming including "Bad Girls Club," "The Janice Dickinson Modeling Agency" and "Tori & Dean: Home Sweet Hollywood."





  [february 2009]  
S
M
T
W
T
F
S


· AMERICA'S NEXT TOP MODEL (CW)
· BAD GIRLS CLUB, THE (OXYGEN)











most recent ratings | view all posts
[10/22/14 - 01:40 PM]
World Series Game 1 Drives FOX to Prime Time Ratings Win
FOX Sports spins the numbers for Tuesday, October 21.

[10/22/14 - 11:14 AM]
ABC Grows Year to Year in Total Viewers and Holds Steady in Adults 18-49
ABC spins the numbers for the weeks of September 22-October 19.

[10/22/14 - 10:58 AM]
"NCIS: New Orleans" Delivers Its Highest Adults 18-49 Rating Since Its Series Premiere
CBS spins the numbers for Tuesday, October 21.

[10/22/14 - 08:55 AM]
NBC Ranks as the #1 Non-Sports Network Among the Big 4
NBC spins the numbers for Tuesday, October 21.

[10/22/14 - 08:35 AM]
Tuesday's Broadcast Ratings: World Series Opener Helps FOX Snap NBC's Win Streak
The Peacock had previously won the past 10 consecutive Tuesdays among adults 18-49.

[10/22/14 - 08:34 AM]
ABC's Tuesday Night Holds Steady Opposite the 2014 World Series Game 1
ABC spins the numbers for Tuesday, October 21.

[10/21/14 - 03:02 PM]
Season Premiere of TBS's "American Dad!" Tops Basic Cable Entertainment Programs for the Night
TBS spins the numbers for Monday, October 20.

[10/21/14 - 02:18 PM]
"Monday Night Football" Helps ESPN Win the Night
ESPN spins the numbers for Monday, October 20.

[10/21/14 - 12:57 PM]
Notre Dame-Florida State: Most-Viewed October College Football Telecast across All Networks on Record
ESPN spins the numbers for Saturday, October 18.

[10/21/14 - 12:40 PM]
Hallmark Channel Original Movie, "My Boyfriends' Dogs," Elevates Network to Rate #1 Among Households in Primetime
The Hallmark Channel spins the numbers for Saturday, October 18.

[10/21/14 - 11:29 AM]
TBS Leads the Pack as Basic Cable's #1 Entertainment Network Among Total Viewers in Primetime and Ranking Among the Top 3 with Adults 18-49
Turner spins the numbers for the week of October 13-19.

[10/21/14 - 10:50 AM]
NBC Wins the Week of Oct. 13-19 Among the Big 4 in 18-49 and Every Other Key Demo
NBC spins the numbers for the week of October 13-19.

[10/21/14 - 10:43 AM]
ABC Ranks No. 1 in the Non-Sports Adult 18-49 Averages, Delivering 6 of the Week's Top 20 TV Programs - The Most for Any Net
ABC spins the numbers for the week of October 13-19.

[10/21/14 - 10:24 AM]
CBS Wins Fourth Straight Week to Start the Season
CBS spins the numbers for the week of October 13-19.

[10/21/14 - 10:19 AM]
Nickelodeon Wins the Week with Kids and Total Viewers
Nickelodeon spins the numbers for the week of October 13-19.