or


[02/24/09 - 10:46 AM]
Bad Girls Club and "America's Next Top Model Obsessed" Make Oxygen Fasting Growing Cable Network for W18-34 & 18-49
Oxygen spins the numbers for the month of February.

[via press release from Oxygen]

YOUNGER & RICHER - OXYGEN IS LIVING EVERY WOMAN'S DREAM

"BAD GIRLS CLUB" AND "AMERICA'S NEXT TOP MODEL OBSESSED" MAKE OXYGEN FASTING GROWING CABLE NETWORK FOR W18-34 & 18-49

February 2009 Oxygen's Best Month Ever Among Women 18-34

New York � February 24, 2009 � Oxygen is getting younger, with February 2009 was Oxygen's youngest month on record with a median age of 37.8 on a total day basis, driven by the performances of "Bad Girls Club" and "America's Next Top Model Obsessed," according to Nielsen Media Research. The Oxygen audience is also getting richer, in February 2009 the network's audience had a median income of $53,000, up from $48,000 in February 2008.

The month was also Oxygen's best among the key demo Women 18-34, averaging 105,000 in primetime, a 54% gain compared to February 2009. The network experienced highs in other demos as well with its best February ever among P18-49 (244,000, a 16% gain), W18-49 (189,000, a 32% gain) and total viewers (444,000, a 16% gain).

Oxygen now ranks of #19 among all ad-supported cable nets for W18-34 (up six spots from February 2008), #22 among W18-49 (up from #26 in February 2008) and #27 among P18-49 (up from #28 in February 2008).

Contributing to Oxygen's success is the hit series "Bad Girls Club," now in its third season it averages a 32% lead among W18-34 compared to last season, and the median age for the show is 26. Also, the addition of "America's Next Top Model Obsessed" to Oxygen's Sunday lineup has aged down the network significantly to an average of 33 (nearly 11 years younger than the February 2008 Sunday average).

Oxygen's digital properties are also experiencing highs with February 2009 on pace to be one of www.oxygen.com's most clicked months ever. With over 22 million page views, the site is up 287% compared to February 2008. Oxygen fans continue to interact with Bad Girls Club online and via their cell phones. The show's site has garnered over 38 million page views (up 476% over season two), and 5.25 million video streams (up 84%) to date. The mobile poll question during Bad Girls Club episode 309 on February 10 saw Oxygen's highest ever participation in a mobile poll. With over 8,000 votes, fans voted they would rather join the Fab Five clique (by 62%) than The Ambers.

Source: Nielsen Media Research, Most Current Data: Live + 7 through 2/8/09, blended with Live + Same Day through 2/22/09; individual day / telecast performance points based on Live + Same Day data for date and time of airing. cable ranks includes ad supported cable entertainment networks, and excludes non-ad supported networks (e.g., pay cable, Disney), sports, news channels and networks that air in less than 50% of the daypart, AA(000). Fastest growing net based on ad supported cable entertainment networks in 70MM+ homes (excl. kids)

Source: Nielsen NPower, FEB 2009 (01/26/09-02/22/09) FEB 2008 (01/28/08-02/24/08), Total Day M-Sun 8A-3A Median Age based on P2+, Median Income based on Households; Live+SD

Source, Digital: Total Site -- Omniture SiteCatalyst, 2/1-2/24 (10AM EST); BGC S3 -- Omniture SiteCatalyst for page views, Omniture SiteCatalyst & FeedRoom for video streams, 11/16/08-2/21/09; BGC S2 -- Insight XE for page views, FeedRoom for video streams,11/18/07-2/23/08.

About Oxygen Media:

Oxygen is a program service of NBC Universal Cable Entertainment and is currently available in over 74 million homes. The network was launched in 2000 to fill a void in the television landscape -- creating a network targeted to younger women. Oxygen is rewriting the rulebook for women's television, with a vast array of unconventional and original programming including "Bad Girls Club," "The Janice Dickinson Modeling Agency" and "Tori & Dean: Home Sweet Hollywood."





  [february 2009]  
S
M
T
W
T
F
S


· AMERICA'S NEXT TOP MODEL (CW)
· BAD GIRLS CLUB, THE (OXYGEN)









most recent ratings | view all posts
[04/26/15 - 08:46 AM]
Saturday's Broadcast Ratings: NBC Tops Demos with NHL Playoffs
CBS then is the most-watched broadcast network last night.

[04/26/15 - 08:40 AM]
Encore Telecast of "Saturday Night Live," With Host Chris Hemsworth, Is Its Top Rebroadcast Since February 21
NBC spins the numbers for Saturday, April 25.

[04/25/15 - 08:42 AM]
"Grimm" Is Steady Week to Week in Adults 18-49, Grows in Men and Women 18-49, Adults, Men and Women 25-54 and Total Viewers
NBC spins the numbers for Friday, April 24.

[04/25/15 - 08:40 AM]
"20/20: Bruce Jenner - The Interview" Draws 16.9 Million on Friday - Biggest "20/20" in 15 Years
ABC spins the numbers for Friday, April 24.

[04/25/15 - 08:33 AM]
Friday's Broadcast Ratings: "Bruce Jenner - The Interview" Posts Big Numbers for ABC
Nearly 17 million viewers on average tune into the two-hour special.

[04/24/15 - 12:32 PM]
Discovery Channel Grabs #1 in Both Persons 25-54 and Persons 18-49 on Cable for the Week
Discovery spins the numbers for the week of April 13-19.

[04/24/15 - 11:17 AM]
"Garbage Time with Katie Nolan" Attracts Largest Audience Ever with Total Viewership Over 1.6 Million
FOX Sports further spins the numbers for Sunday, April 19.

[04/24/15 - 10:31 AM]
Live + 3 Day Ratings: ABC's "Once Upon a Time" Emerges at Sunday's Top Broadcast Series
ABC further spins the numbers for Sunday, April 19.

[04/24/15 - 08:48 AM]
"The Blacklist" Builds on Last Night's 18-49 Lead-In by 180% with Its First Original Telecast Since April 2
NBC spins the numbers for Thursday, April 23.

[04/24/15 - 08:34 AM]
Thursday's Broadcast Ratings: ABC, CBS Share in Top Demo Honors
The Alphabet gets a big boost from "Grey's Anatomy," which is up by a third from a week ago among adults 18-49.

[04/24/15 - 08:26 AM]
ABC Is No. 1 on the Opening Night of the May Sweep for the First Time in 6 Years
ABC spins the numbers for Thursday, April 23.

[04/23/15 - 11:01 AM]
Encores of "The Tonight Show" Outperform ABC, CBS Timeslot Competition in 18-49 and Other Key Demos for Week of April 13-17
NBC spins the late-night numbers for the week of April 13-17.

[04/23/15 - 09:49 AM]
ABC Grows by Double Digits to Its Best Performance in Late-Night in 5 Weeks
ABC spins the late-night numbers for the week of April 13-17.

[04/23/15 - 08:45 AM]
"The Mysteries of Laura" Grows 11% in 18-49 vs. Its Prior Original Three Weeks Ago
NBC spins the numbers for Wednesday, April 22.

[04/23/15 - 08:39 AM]
ABC Finishes No. 1 on Wednesday Night Among Adults 18-49
ABC spins the numbers for Wednesday, April 22.