or


[02/26/09 - 12:50 PM]
ABC Ranks No. 2 to an "Idol"-Filled FOX in Young Adults
ABC spins the numbers for Wednesday, February 25.

[via press release from ABC]

Quick Take for Wednesday, February 25, 2009 (Fast Affiliate Live + Same Day Ratings)

ABC Ranks No. 2 to an "Idol"-filled Fox in Young Adults, Up Over the Year- Ago Wednesday by 17% with its 4th Straight Week of Year-to-Year Growth

For the 6th Straight Wednesday, "Lost" is TV's No. 1 Scripted Show in Adults 18-49

Opposite the Second Hour of "Idol," "Lost" Surges from its Lead-in, Gains Audience From Start to Finish and Dominates its 9pm Drama Competition in Young Adults

Wednesday Night (8:00-11:00 p.m.)

ABC ranked No. 2 to Fox on Wednesday night among young adults: Adults 18-49 (2.7/7-tied w/CBS) and Adults 18-34 (2.4/7). Opposite a 2-hour installment of "American Idol" on Fox, ABC (2.4/7) beat CBS by 50% (1.6/5) and NBC by 41% (1.7/5) among Adults 18-34.

� Although the Network faced stiffer demographic competition year to year from a 2-hour edition of Fox's "American Idol," compared to an "Idol"/"Back to You" combo on the year-ago night (2/27/08), ABC's Wednesday results were up from the same night last year by 5% in Total Viewers (6.8 million vs. 6.5 million) and by 17% in Adults 18-49 (2.7/7 vs. 2.3/6). In fact it was ABC's 4th straight week to register year-to-year young adult growth on the night, finishing up or even with the year-ago Wednesday for 6 weeks in a row.

"Lost" (9:00-10:00 p.m.)

Jumping from its lead-in by 153% and gaining young adult audience from start to finish against the second hour of Fox's expanded "Idol," self-starter "Lost" marked its 6th week in a row to emerge as Wednesday's No. 1 scripted TV show in Adults 18-49. Beating its original drama competition in the 9 o'clock hour by wide margins in Adults 18-49, ABC's "Lost" (4.3/10) topped CBS' "Criminal Minds" by 26% (3.4/8) and NBC's "Life" by 169% (1.6/4).

� Compared to "Lost's" performance opposite Fox's expanded "Idol" two weeks ago (2/11/09), the fifth-year ABC drama retained essentially all of its audience in Total Viewers and Adults 18-49.

Please Note: "Lost" ran 6-minutes into the 10 o'clock hour, so its numbers will likely adjust upward in the final national ratings this afternoon.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 30% currently, from 23% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 2/25/09.





  [february 2009]  
S
M
T
W
T
F
S


· AMERICAN IDOL (FOX)
· BACK TO YOU (FOX)
· CRIMINAL MINDS (CBS)
· LIFE (NBC)
· LOST (ABC)





most recent ratings | view all posts
[04/22/17 - 08:34 AM]
Friday's Broadcast Ratings: NBC Slips Into Top Spot Among Adults 18-49
With CBS in repeats, the Peacock takes home the demo crown.

[04/21/17 - 08:31 AM]
Thursday's Broadcast Ratings: CBS Wins Tight Demo Race
The Eye edges ABC, FOX and NBC by one-tenth of a ratings point among adults 18-49.

[04/20/17 - 08:34 AM]
Wednesday's Broadcast Ratings: "Survivor" Triumphs Over Mostly Repeat Competition
CBS wins the evening in both total viewers and adults 18-49.

[04/19/17 - 08:29 AM]
Tuesday's Broadcast Ratings: "The Voice" Continues NBC's Demo Win Streak
The Peacock has won or tied for the top spot every Tuesday in 2017.

[04/18/17 - 11:38 AM]
2017 Stanley Cup Playoffs Total Audience Delivery Averages 726,000 Viewers Through First Five Days, Up 9% vs. 2016
NBC spins the numbers for its NHL postseason coverage to date.

[04/18/17 - 11:24 AM]
ABC's Most-Watched NBA Playoffs Opening Weekend Game Ever: Total Live Audience of 6,624,000 Viewers for Golden State-Portland Game 1
ESPN spins the numbers for Sunday, April 16.

[04/18/17 - 08:24 AM]
Monday's Broadcast Ratings: "The Voice" Remains the Demo Champ
NBC once again wins the night among adults 18-49.

[04/18/17 - 07:28 AM]
"Casey Anthony: An American Murder Mystery" Breaks Series Records for True Crime Network Investigation Discovery Delivering More Than 3.6 Million Total Viewers
Investigation Discovery further spins the numbers for April 9-11.

[04/17/17 - 08:27 AM]
Sunday's Broadcast Ratings: "Stayin' Alive" Special Puts CBS in Front
The Eye gets a boost from the two-hour Grammy special.

[04/16/17 - 01:18 PM]
Saturday's Broadcast Ratings: "Ten Commandments" Hands ABC the Top Spot
The Alphabet edges out its sports competition in total viewers and adults 18-49.

[04/16/17 - 10:25 AM]
"Saturday Night Live" Delivers the #3 Rating of the Week in 18-49, With "SNL's" Best Results Since Feburary and 2nd Best Since November
NBC spins the numbers for Saturday, April 15.

[04/15/17 - 08:32 AM]
Friday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with ABC
"Blue Bloods" leads the night in both categories for the Eye.

[04/14/17 - 08:29 AM]
Thursday's Broadcast Ratings: CBS Tops Viewers, Splits Demo Crown with ABC
The Eye's "The Big Bang Theory" leads the night in both categories.

[04/13/17 - 12:16 PM]
AMC's Premiere of "The Son" Garners 3 Million Viewers
AMC further spins the numbers for Saturday, April 8.

[04/13/17 - 08:43 AM]
Wednesday's Broadcast Ratings: FOX Tops Demos Against Heavy Repeat Competition
"Empire" once again leads the night among adults 18-49 for the network.