or


[03/05/09 - 12:47 PM]
ABC Places a Solid No. 2 to FOX in Adults 18-49
ABC spins the numbers for Wednesday, March 4.

[via press release from ABC]

Quick Take for Wednesday, March 4, 2009 (Fast Affiliate Live + Same Day Ratings)

ABC Places a Solid No. 2 to Fox in Adults 18-49, Surging Over the Year- Ago Wednesday by 38% with its 5th Straight Week of Year-to-Year Growth

For the 7th Straight Wednesday, "Lost" is TV's No. 1 Scripted Show in Adults 18-49

Growing Week to Week, "Lost" Wins the 9pm Hour in Viewers and Young Adults, Beating Fox's "Idol"-Driven "Lie to Me" by its Biggest Margins Yet

"Life On Mars" Posts its Top Adult 18-49 Number Since its Time Slot Premiere

Wednesday Night (8:00-11:00 p.m.)

Turning in its most competitive finish on the night with its regular line-up since the return of "Idol" in January, ABC placed a solid No. 2 to Fox on Wednesday night among Adults 18-49 (2.9/8), beating third-place CBS by 32% (2.2/6) and fourth-place NBC by 93% (1.5/4).

� Continuing to deliver increasing year-to-year returns on the night, ABC's Wednesday results were up from the same night last year (3/5/08) by 1.0 million viewers (7.0 million vs. 6.0 million) and by 38% in Adults 18-49 (2.9/8 vs. 2.1/5). In fact it was ABC's 5th consecutive week to deliver year-to-year young adult growth on the night, finishing up or even with the year-ago Wednesday for 7 weeks in a row.

"Lost" (9:00-10:00 p.m.)

Catapulting from its lead-in by 5.8 million viewers and by 200% in young adults and gaining audience from start to finish, ABC's "Lost" won the 9 o'clock hour, defeating second-place Fox's "Idol"-driven "Lie to Me" by its biggest margins yet in both Total Viewers (+4% - 10.6 million vs. 10.2 million) and Adults 18-49 (+33% - 4.8/12 vs. 3.6/9).

� ABC's "Lost" registered its 7th week in a row as Wednesday's No. 1 scripted TV show in Adults 18-49. The ABC drama was also the evening's highest-rated scripted show in the other two key Adult demos: Adults 18-34 (4.5/13) and Adults 25-54 (5.2/12).

� "Lost" surged week to week by 5% in Total Viewers and by 9% in Adults 18-49 (2/25/09 = 1.01 million and 4.4/11).

"Life on Mars" (10:00-11:00 p.m.)

During the 10 o'clock hour, ABC's "Life on Mars" drew its biggest audience (5.7 million) in 4 weeks and posted its highest Adult 18-49 rating (2.1/6) since its premiere on the night 5 weeks ago � since 2/4 and 1/28/09, respectively.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 30% currently, from 23% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 3/4/09.





  [march 2009]  
S
M
T
W
T
F
S


· AMERICAN IDOL (FOX)
· LIFE ON MARS (ABC)
· LOST (ABC)











most recent ratings | view all posts
[10/29/14 - 03:25 PM]
Duggar Wedding Rings in Record Ratings for TLC
TLC spins the numbers for Tuesday, October 28.

[10/29/14 - 10:23 AM]
ABC Leads Season in Non-Sports Adults 18-49 with Top Dramas, #1 New Show and #1 New Comedy
ABC further spins the numbers for the season to date.

[10/29/14 - 08:50 AM]
"The Voice" Ranks as the #1 Non-Sports Telecast of the Night on the Big 4 in 18-49
NBC spins the numbers for Tuesday, October 28.

[10/29/14 - 08:33 AM]
ABC's Tuesday Night Grows Week to Week Against the 2014 World Series
ABC spins the numbers for Tuesday, October 28.

[10/29/14 - 08:32 AM]
Tuesday's Broadcast Ratings: FOX Rides the World Series to Another Demo Victory
Plus: "Marvel's Agents of SHIELD" on ABC grows by double-digits from last week among adults 18-49.

[10/29/14 - 08:32 AM]
HGTV Ranked Among Top 10 Networks for Sixth Consecutive Month
HGTV spins the numbers for the month of October to date.

[10/28/14 - 04:06 PM]
Disney XD's "Star Wars Rebels" Posts Series High in Kids 6-11 and "Gravity Falls" Scores Ratings High in Boys 6-11
Disney XD spins the numbers for Monday, October 27.

[10/28/14 - 03:28 PM]
Destination America Records Best October Ever in Prime
Destination America spins the numbers for the month of October to date.

[10/28/14 - 03:03 PM]
ESPN's "Monday Night Football" Scores Highest Rating Since 2009 with Redskins-Cowboys
ESPN spins the numbers for Monday, October 27.

[10/28/14 - 02:01 PM]
Latest Hallmark Channel Original Film, "The Good Witch's Wonder," Averages 2.5 Million Viewers and Marks the Network's Most Watched Film of 2014 to Date
The Hallmark Channel spins the numbers for Saturday, October 25.

[10/28/14 - 02:01 PM]
Discovery Channel Grabs Double Digit Viewership and Ratings Gains in October
Discovery spins the numbers for the month of October to date.

[10/28/14 - 02:01 PM]
American Heroes Channel Celebrates Best October Ever in Prime and Total Day Delivery
American Heroes Channel spins the numbers for the month of October to date.

[10/28/14 - 01:05 PM]
Disney XD Delivers #1 Month in Primetime in the Network's History in Total Viewers and Boys 2-11
Disney XD spins the numbers for the month of October to date.

[10/28/14 - 12:39 PM]
Disney Channel Wins October in Total Viewers and Major Youth Demographics
Disney Channel spins the numbers for the month of October to date.

[10/28/14 - 11:47 AM]
Turner Broadcasting Networks Topped the Charts for October, With TBS Ranking as Basic Cable's #1 Entertainment Networks Among Total Viewers and Adults 18-49 in Primetime
Turner spins the numbers for the month of October to date.