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[03/09/09 - 11:25 AM]
CBS Wins Sunday in Viewers
CBS spins the numbers for Sunday, March 8.

[via press release from CBS]

CBS WINS SUNDAY IN VIEWERS

"60 Minutes" and "The Amazing Race" Wins Their Time Periods in Viewers and Key Demos

"Cold Case" Posts Significant Across-the-Board Increases Over its Last First-Run Episode

"The Unit" Up From Last First Run Broadcast

CBS won Sunday in viewers led by time period winning performances from 60 MINUTES and THE AMAZING RACE 14 and significant growth by COLD CASE and THE UNIT over their last first-run broadcasts, according to Nielsen preliminary live plus same day ratings for March 8.

At 7:00 PM, 60 MINUTES was first in households (8.5/15), viewers (13.13m), adults 25-54 (3.1/09) and adults 18-49 (2.2/07).

At 8:00 PM, THE AMAZING RACE 14 was first in households (6.2/10), viewers (10.22m), adults 25-54 (3.7/09) and adults 18-49 (3.0/08).

At 9:00 PM, COLD CASE was second in households (7.7/12), viewers (12.56m), adults 25-54 (4.0/09) and averaged a 3.0/07 in adults 18-49. Compared to the last first-run episode (on February 15, 2009), COLD CASE was up +15% in households (from 6.7/10), +21% in adults 25-54 (from 3.3/07), +25% in adults 18-49 (from 2.4/06) and added +1.67m viewers (from 10.89m, +16%). This is COLD CASE's best delivery in both adults 25-54 and adults 18-49 since January 11, 2009 (delayed 8 minutes by football).

At 10:00 PM, THE UNIT was second in households (5.8/09) and viewers (9.43m), while averaging a 3.1/07 in adults 25-54 and 2.3/06 in adults 18-49. Compared to the last first run episode (on February 15, 2009), THE UNIT was up +14% in households (from 5.1/09), +11% in adults 25-54 (from 2.8/07), +5% in adults 18-49 (from 2.2/06) and added +1.07m viewers (from 8.36m, +13%). This is THE UNIT's best delivery in viewers, adults 25-54 and adults 18-49 since January 11, 2009 (delayed 8 minutes by football).

For the night, CBS was first in households (7.0/12), viewers (11.33m), second in adults 25-54 (3.5/09) and adults 18-49 (2.6/07).

Updated Sunday ratings will be available tomorrow.





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· 60 MINUTES (CBS)
· AMAZING RACE, THE (CBS)
· COLD CASE (CBS)
· UNIT, THE (CBS)





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