[03/10/09 - 12:26 PM]
ABC's Premiere Monday Lineup of "Dwts" and "Castle" Dominates
ABC spins the numbers for Monday, March 9.

[via press release from ABC]

Quick Take for Monday, March 9, 2009 (Fast Affiliate Live + Same Day Ratings)

ABC's Premiere Monday Lineup of "DWTS" and "Castle" Dominates, Producing the Net's Largest Monday Audience in Close to 3 Years

ABC's 8th Season Opener for "Dancing with the Stars" Marks its Most-Watched Premiere Ever and the Net's Largest Audience in the Time Slot Since May 2000

"DWTS" Wins Each of its Half-Hours to Outpace its Closest Competition In the Time Period by 10.8 Million Viewers and by 40% Among Adults 18-49

"Castle" Opens Strong, Greatly Improving its Time Slot for ABC and Generating The Network's Most-Watched 10pm Drama Telecast on the Night in 9 Years

Monday Night (8:00-11:00 p.m.)

With the eighth season premiere of "Dancing with the Stars" leading into the series debut of "Castle," ABC stood as the No. 1 TV network on Monday for the 2nd week in a row in Total Viewers (18.9 million) and Adults 18-49 (5.1/13), drawing its largest audience on the night in close to 3 years � since 5/15/06. The Network outperformed second-place Fox on the night by 7.2 million viewers and by 21% in Adults 18-49 (11.7 million & 4.2/11).

"Dancing with the Stars" (8:00-10:00 p.m.)

Despite airing opposite stiff all-original competition in its eighth season premiere, including CBS' 8:00-10:00 p.m. comedy block, NBC's "Heroes" and "Chuck" and Fox's "House" and "24," ABC's broad appealing "Dancing with the Stars" drew an average audience of 22.5 million viewers and a 5.9 rating, 15 share in Adults 18-49 to emerge as Monday's No. 1 TV program in viewers and young adults. In fact, "Dancing with the Stars" won each of its half-hours and soared to the top of its time period, outdrawing second-place Fox by 10.8 million viewers and by 40% in Adults 18-49 (11.7 million & 4.2/11).

� "DWTS" was up over its year-ago season opener by 1.3 million viewers and by 5% in Adults 18-49 (21.2 million & 5.6/15 on 3/17/08). In fact, "Dancing" turned in its most-watched season open ever and second-highest ever in Adults 18-49.

� Excluding only the 2001 Rose Bowl, "Dancing with the Stars" produced ABC's biggest audience in the time slot in nearly 9 years � since 5/1/00. Furthermore, excluding the "Academy Awards," the 8th season premiere represented ABC's most-watched telecast in over 1 year � since 11/27/07.

"Castle" (10:00-11:00 p.m.)

ABC's series premiere of "Castle" drew 11.6 million viewers and a 3.3 rating, 9 share in Adults 18-49, placing second in the 10 o'clock hour to CBS' veteran "C.S.I.: Miami." The ABC drama outdelivered NBC's "Medium" (7.1 million & 2.5/6) by 4.5 million viewers and by 32% in Adults 18-49.

� Compared to the Net's average in the hour this season with series programming, "Castle" improved the time period for ABC by 2.9 million viewers and by 18% in Adults 18-49 (8.7 million and 2.8/7).

� Among Adults 18-49, "Castle" opened as ABC's highest-rated regular Monday 10:00 p.m. series telecast in almost 16 months � since 11/19/07. In addition, the new ABC program produced ABC's largest audience for any 10 o'clock drama telecast on the night in 9 years � since 3/12/01 with "Gideon's Crossing."

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 30% currently, from 23% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 3/9/09.

  [march 2009]  

· 24 (FOX)

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[03/19/18 - 08:48 AM]
Sunday's Broadcast Ratings: NCAA Overrun Pushes CBS on Top
The Eye wins the night in total viewers but shares adults 18-49 honors with ABC.

[03/18/18 - 08:31 AM]
Saturday's Broadcast Ratings: CBS, NCAA Continue Win Streak
The Eye takes home top honors in both adults 18-49 and total viewers.

[03/17/18 - 08:45 AM]
Friday's Broadcast Ratings: NCAA Scores Another Victory for CBS
The Eye takes home top honors in total viewers and adults 18-49.

[03/16/18 - 08:19 AM]
Thursday's Broadcast Ratings: CBS Tops Charts with NCAA Tournament Coverage
The Eye's primetime portion leads the evening in both total viewers and adults 18-49.

[03/15/18 - 08:16 AM]
Wednesday's Broadcast Ratings: FOX Tops Demos, CBS Leads Total Viewers
The former's "9-1-1" and the latter's "Survivor: Ghost Island" top the night among adults 18-49.

[03/14/18 - 11:41 AM]
Discovery's Motor Madness Reaches Top Speeds Ranking as Cable's #1 Network Among M25-54 During First-Ever "Motor Mega Week"
Discovery Channel further spins the numbers for February 26 - March 5.

[03/14/18 - 08:40 AM]
"Home Town" Season Two Delivers Solid Live Plus Same Day Ratings for HGTV
HGTV further spins the numbers for the series to date.

[03/14/18 - 08:12 AM]
Tuesday's Broadcast Ratings: "This Is Us" Finale Puts NBC on Top
The Peacock wins the night among adults 18-49 however CBS is the most-watched broadcaster.

[03/13/18 - 08:19 AM]
Monday's Broadcast Ratings: NBC, "Voice" Hold Off Push from ABC, "Idol"
The Peacock wins the night in both total viewers and adults 18-49.

[03/12/18 - 04:16 PM]
Disney XD's "Star Wars Rebels" Concludes with a Season-Best Performance Across Key Demographics
Disney XD further spins the numbers for Monday, March 5.

[03/12/18 - 09:04 AM]
Sunday's Broadcast Ratings: "American Idol" Returns on Top for ABC
The Alphabet's inaugural season however opens down from FOX's final run.

[03/11/18 - 10:30 AM]
Saturday's Broadcast Ratings: ABC, NBC Share Demo Crown in Low Key Race
The Alphabet's weekly NBA coverage splits the top adults 18-49 honors.

[03/10/18 - 08:59 AM]
Friday's Broadcast Ratings: Dramas Keeps CBS in Top Spot
The Eye wins the evening in both total viewers and adults 18-49.

[03/09/18 - 08:17 AM]
Thursday's Broadcast Ratings: "Big Bang Theory," "Young Sheldon" Top Charts for CBS
Both series lead the night in total viewers and adults 18-49.

[03/08/18 - 01:14 PM]
TV One's Autobiographical Series "Uncensored" Earns #1 Spot on Ad-Supported Cable Among African-Americans for Second Straight Sunday
TV One further spins the numbers for Sunday, February 25.