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"AMERICA'S NEXT TOP MODEL" BUILDS IN WEEK 2
TOP MODEL Delivers Week to Week Growth in Viewers and 18-49
TOP MODEL Ranks Second in Adults 18-34 and Young Women;
Tops NBC and ABC in Adults 18-49 and Viewers
MODEL Scores Second Largest Audience of the 08-09 Season
March 12, 2009 (Burbank, CA) - AMERICA'S NEXT TOP MODEL gained steam and audience in week two, as last night's telecast built over last week's debut by 15% in total viewers (4.5mil) and 6% in adults 18-49 (1.9/6), according to preliminary live plus same day Nielsen ratings for Wednesday, March 11, 2009. In fact, this is the second largest audience for an episode of TOP MODEL during the 2008-2009 season (behind only the Fall finale).
TOP MODEL ranked second in the 8:00-9:00p.m. time period among women 18-34 (2.9/9), adults 18-34 (2.0/7) and women 18-49 (2.7/8), behind only Fox. TOP MODEL beat NBC (the debut of "Chopping Block") and ABC in the hour among total viewers (4.5mil) and adults 18-49 (1.9/6).
[NOTE: TOP MODEL's final national ratings improved from this morning's preliminary ratings in women 18-34 (+0.2), women 18-49 (+0.2) and adults 18-34 (+0.1). Total viewers and adults 18-49 were unchanged in the final national ratings. Revised ratings reflected below.]
"AMERICA'S NEXT TOP MODEL" BUILDS IN WEEK 2
TOP MODEL Delivers Week to Week Growth in Viewers and 18-49
TOP MODEL Ranks Second in Adults 18-34 and Young Women;
Tops NBC and ABC in Adults 18-49 and Viewers
MODEL Scores Second Largest Audience of the 08-09 Season
March 12, 2009 (Burbank, CA) - AMERICA'S NEXT TOP MODEL gained steam and audience in week two, as last night's telecast built over last week's debut by 15% in total viewers (4.5mil), 6% in adults 18-49 (1.9/6) and 4% in women 18-49 (2.9/8), according to Live Plus Same Day Nielsen ratings for Wednesday, March 11, 2009. This marks the second largest audience for an episode of TOP MODEL during the 2008-2009 season (behind only the Fall finale).
With the updated final ratings, last night's TOP MODEL improved by 11% over the first hour of last week's two-hour premiere in adults 18-34 (2.1/7) and matched the premiere's first hour performance in women 18-34 (3.1/10).
TOP MODEL ranked second in the 8:00-9:00p.m. time period among women 18-34 (3.1/10), adults 18-34 (2.1/7) and women 18-49 (2.9/8), behind only Fox. TOP MODEL beat NBC (the debut of "Chopping Block") and ABC in the hour among total viewers (4.5mil) and adults 18-49 (1.9/6).
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