or


[03/23/09 - 12:29 PM]
ABC Finishes in a Virtual Tie for First on Sunday in Adults 18-49 with a "March Madness"-Driven Cbs
ABC spins the numbers for Sunday, March 22.

[via press release from ABC]

Quick Take for Sunday, March 22, 2009 (Fast Affiliate Live + Same Day Ratings)

ABC Finishes in a Virtual Tie for First on Sunday in Adults 18-49 with a "March Madness"-Driven CBS, while Posting Solid Year-to-Year Gains

ABC's "Desperate Housewives" is Sunday's No. 1 TV Show in Adults 18-49

Opposite an NCAA Basketball Overrun-Boosted CBS, ABC's "America's Funniest Home Videos" Takes Second in the 7pm Hour in Total Viewers and Adults 18-49

ABC's "Home Edition" is Grows Week to Week in Total Viewers and Adults 18-49

Towering Over the 9pm Hour in Viewers and Young Adults, "Housewives" is Up for the 2nd Straight Week with its Most-Watched Episode in Over 3 Months

Winning the 10p Hour Across the Adult Demos, "Brothers & Sisters" Finishes No. 1 in its Slot in Adults 18-49 for the 4th Consecutive Week in Adults 18-49

Sunday Night (7:00-11:00 p.m.)

ABC finished in a virtual tie for first-place on Sunday evening in Adults 18-49, pacing within one-tenth of a rating point and tied in audience share with CBS (3.4/9 vs. 3.5/9), which received a substantial boost to its prime averages from highly-rated overrun of NCAA Basketball Tournament coverage into the 7 o'clock hour (approx. 50 minutes) leading into big numbers for "60 Minutes" and its well-promoted interview with President Obama. ABC delivered a dominant victory on Sunday across each of the key Women demographics: W18-34 (3.6/10), W18-49 (4.6/12), W25-54 (5.3/13).

� ABC was up over the same Sunday last year (3/23/08) by 1.5 million viewers (10.5 million vs. 9.0 million) and 10% in Adults 18-49 (3.4/9 vs. 3.1/9).

� "Desperate Housewives" registered as Sunday's No. 1 TV show among Adults 18-49. "Housewives" logged its 17th time in 18 original broadcasts this season to qualify as the Sunday's top entertainment series with viewers and young adults.

"America's Funniest Home Videos" (7:00-8:00 p.m.)

Opposite CBS' "March Madness" overrun/"60 Minutes," ABC's "America's Funniest Home Videos" took second place during the 7 o'clock hour, leading NBC's third-place "Dateline" by 8% in Total Viewers (7.1 million vs. 6.6 million) and by 27% in Adults 18-49 (1.9/6 vs. 1.5/5).

"Extreme Makeover: Home Edition" (8:00-9:00 p.m.)

Building on its lead-in at 8:00 p.m. against "60 Minutes," ABC's "Extreme Makeover: Home Edition" earned a strong second place during its hour among Total Viewers (9.8 million) and Adults 18-49 (3.1/8), while ranking No. 1 in the time period with Women 18-34 (3.2/10).

� Despite facing stiffer competition, ABC's "Home Edition" was up from the prior week in both Total Viewers (9.8 million vs. 9.4 million) and Adults 18-49 (3.1/8 vs. 3.0/8).

"Desperate Housewives" (9:00-10:0 p.m.)

Sunday's No. 1 TV program with young adults, ABC's "Desperate Housewives" towered over the 9 o'clock hour, outpacing its closest competitors by 3.1 million viewers (14.7 million vs. 11.6 million � CBS' "Amazing Race"/"Cold Case") and by 48% in Adults 18-49 (4.9/12 vs. 3.3/8 � Fox's "Family Guy"/"American Dad").

� Growing week to week in Total Viewers and key Women (W18-34/W18-49), "Housewives" increased its overall audience for the 2nd straight week, registering the series' most-watched telecast in more than 3 months � since 12/7/08.

"Brothers & Sisters" (10:00-11:00 p.m.)

ABC's "Brothers & Sisters" topped its time period across the key Adult demos (AD18-34/AD18-49/AD25-54), delivering the No. 1 position in Adults 18-49 for the 4th week in a row.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 30% currently, from 23% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 3/22/09.





  [march 2009]  
S
M
T
W
T
F
S


· 60 MINUTES (CBS)
· AMAZING RACE, THE (CBS)
· AMERICAN DAD (TBS)
· AMERICA'S FUNNIEST HOME VIDEOS (ABC)
· BROTHERS & SISTERS (ABC)
· COLD CASE (CBS)
· DATELINE NBC (NBC)
· DESPERATE HOUSEWIVES (ABC)
· EXTREME MAKEOVER: HOME EDITION (ABC)
· FAMILY GUY (FOX)





most recent ratings | view all posts
[02/09/16 - 09:34 AM]
"Live with Kelly and Michael" Beats "Dr. Phil" and "Ellen" to Rank as the Week's No. 1 Syndie Talker in Women 25-54
Disney/ABC Domestic Television spins the numbers for the week of January 25-29.

[02/09/16 - 09:31 AM]
Monday's Broadcast Ratings: FOX, "The X-Files" Hold Off Surging Competition
ABC and CBS both see week-to-week gains among adults 18-49.

[02/09/16 - 08:34 AM]
Science Channel Delivers Highest Rated Month Ever in Prime Time Among Key Demos and Viewership in January
Science Channel spins the numbers for the month of January.

[02/09/16 - 08:34 AM]
"The Bachelor" Stands as Monday's No. 1 Series in Adults 18-34 and Key Women for the 6th Week Running
ABC spins the numbers for Monday, February 8.

[02/09/16 - 08:25 AM]
"Biggest Loser" and "Telenovela" Grow Week to Week in 18-49
NBC spins the numbers for Monday, February 8.

[02/08/16 - 12:01 PM]
CBS's New Late Night Duo Score Ratings Milestones with Post-Super Bowl Broadcasts
CBS spins the late-night numbers for Sunday, February 7.

[02/08/16 - 10:48 AM]
"The People v. O.J. Simpson: American Crime Story" Delivers Most-Watched Series Premiere in FX History
FX further spins the numbers for Tuesday, February 2.

[02/08/16 - 08:40 AM]
Sunday's Broadcast Ratings: "Super Bowl L" Delivers Huge for CBS
The Eye's coverage averages over 93.6 million viewers across the night.

[02/08/16 - 08:27 AM]
NBC Ranks #2 for the Night Among the Big 4 Networks in Adults 18-49 and Total
NBC spins the numbers for Sunday, February 7.

[02/08/16 - 06:16 AM]
CBS's Coverage of Super Bowl 50 Scores Second-Highest Overnight Rating in History
CBS spins the numbers for Sunday, February 7.

[02/07/16 - 08:37 AM]
Saturday's Broadcast Ratings: ABC Tops Charts with New Hampshire Republican Debate
The Alphabet averages more than 11.6 million viewers in primetime.

[02/07/16 - 08:30 AM]
"Saturday Night Live" Ties for the #1 Telecast of the Night on the Big 4 Networks in 18-49
NBC spins the numbers for Saturday, February 6.

[02/06/16 - 09:03 AM]
Friday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with ABC
The Eye's "Super Bowl's Greatest Halftime Shows" helps power said victory.

[02/06/16 - 08:44 AM]
ABC Ranks #1 on Friday with the Top Shows - "20/20" Scores Strongest Numbers Since November
ABC spins the numbers for Friday, February 5.

[02/06/16 - 08:28 AM]
"Grimm" Matches Its 18-49 High Since Nov. 6
NBC spins the numbers for Friday, February 5.