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[03/24/09 - 01:07 PM]
Viewers Are at Home on Hallmark Channel as Network Remains a Leader in C3 Audience Retention
The Hallmark Channel spins the numbers for the fourth quarter of 2008.

[via press release from The Hallmark Channel]

VIEWERS ARE AT HOME ON HALLMARK CHANNEL AS NETWORK REMAINS A LEADER IN C3 AUDIENCE RETENTION

Hallmark Channel announced today that it has maintained its position as the #2 network among Prime Time Households for C3 Audience Retention with 95.1% retention for the fourth quarter of 2008 (9/29-12/28/08).

The family-friendly network also ranks #2 among A25-54 with 93.6% audience retention, and #2 among A18-49 with 93.7% audience retention. Among women, Hallmark Channel ranks #3 among W25-54 with 94.1% audience retention, and #3 among W18-49 with 94% audience retention � ranking the channel higher than all female-focused networks.

"Hallmark Channel's original movies and appealing on-air environment continue to keep audiences engaged and entertained, as witnessed by the most recent C3 data," said Bill Abbott, Executive Vice President, Ad Sales, Hallmark Channel. "Advertisers can be confident that when they align their brand with the trusted Hallmark brand consumers are staying tuned-in to their messages."

Following are the complete fourth quarter 2008 C3 Audience Retention rankings among Prime Time HHs, A25-54 and A18-49:

4q'08 (9/29-12/28/08) C3 Index Rankers

Prime Time (M-Su 8-11p)

Households

Rank Program Originator C3 Audience Retention %

1 NAN 95.7 2 HALL 95.1 3 TWC 93.4 4 SOAP 93.2 5 TVLAND 93.0 6 HGTV 92.9 7 TDSNY 92.6 8 ESPN 92.3 9 FOXNC 91.8 10 ABC FAM 91.7 11 CNN 91.5 12 A&E 91.3 13 LIFE 91.1 14 TBS 90.8 15 FOX 90.6 16 USA 90.5 17 DISC HLTH 90.4 18 ABC 90.4 19 HLN 90.3 20 CBS 90.3 21 TOON 90.3 22 BET 90.1 23 TNT 90.1 24 NBC 89.8 25 OXYG 89.6 26 ION 89.4 27 SPEED 89.2 28 FOOD 89.0 29 MSNBC 88.8 30 TRUTV 88.7 31 CMDY 88.7 32 SPIKE 88.6 33 ESPN2 88.5 34 HIST 88.5 35 APL 88.3 36 DISC 88.2 37 CMT 88.2 38 WGNA 88.0 39 SCI-FI 87.9 40 VERSUS 87.9 41 TRAV 87.8 42 WE 87.3 43 AMC 86.8 44 FX 86.5 45 TLC 86.4 46 MTV2 85.8 47 TVGN 85.2 48 CW 85.1 49 GOLF 85.0 50 BRAVO 84.9 51 E! 84.7 52 MTV2 84.5 53 VH1 83.7 54 CNBC 83.0

4q'08 (9/29-12/28/08) C3 Index Rankers

Prime Time (M-Su 8-11p)

Adults 25 - 54

Rank Program Originator C3 Audience Retention % 1 NAN 96.0 2 HALL 93.6 3 TDSNY 92.9 4 TWC 92.7 5 SOAP 91.8 6 ESPN 91.7 7 TVLAND 91.6 8 ABC FAM 91.6 9 HGTV 91.2 10 TBS 90.7 11 TOON 90.6 12 DISC HLTH 89.9 13 USA 89.9 14 A&E 89.9 15 BET 89.6 16 LIFE 89.6 17 CNN 89.6 18 TNT 89.4 19 OXYG 89.2 20 ION 89.2 21 HLN 88.9 22 FOX 88.9 23 FOXNC 88.8 24 SPEED 88.0 25 VERSUS 88.0 26 TRUTV 87.9 27 ABC 87.8 28 FOOD 87.6 29 HIST 87.6 30 DISC 87.6 31 SPIKE 87.5 32 SCI-FI 87.5 33 CMT 87.4 34 ESPN2 87.4 35 NBC 87.4 36 WGNA 87.3 37 TRAV 87.2 38 CBS 87.0 39 MSNBC 86.8 40 CMDY 86.7 41 AMC 86.5 42 APL 86.4 43 WE 86.3 44 FX 86.0 45 TVGN 84.8 46 GOLF 84.5 47 TLC 84.3 48 MTV2 84.2 49 E! 83.0 50 BRAVO 82.9 51 VH1 82.0 52 CNBC 81.7 53 CW 81.5 54 MTV2 79.5

4q'08 (9/29-12/28/08) C3 Index Rankers

Prime Time (M-Su 8-11p)

Adults 18 - 49

Rank Program Originator C3 Audience Retention % 1 NAN 95.8 2 HALL 93.7 3 TWC 93.1 4 TDSNY 92.8 5 ESPN 91.5 6 SOAP 91.5 7 ABC FAM 91.4 8 TBS 91.2 9 HGTV 90.9 10 TOON 90.8 11 TVLAND 90.7 12 BET 90.0 13 TNT 89.6 14 CNN 89.5 15 A&E 89.5 16 DISC HLTH 89.3 17 USA 89.3 18 LIFE 89.2 19 ION 89.1 20 SPEED 89.0 21 FOX 89.0 22 FOXNC 89.0 23 OXYG 89.0 24 HLN 88.7 25 CMDY 88.4 26 TRUTV 88.2 27 DISC 88.0 28 WGNA 87.9 29 VERSUS 87.9 30 MSNBC 87.7 31 ESPN2 87.7 32 ABC 87.6 33 FOOD 87.4 34 CMT 87.3 35 NBC 87.3 36 SPIKE 87.3 37 TRAV 87.1 38 HIST 87.0 39 SCI-FI 86.6 40 CBS 86.6 41 AMC 86.5 42 WE 86.5 43 GOLF 86.1 44 FX 86.0 45 TVGN 85.9 46 APL 85.6 47 MTV2 85.4 48 TLC 84.9 49 E! 84.0 50 BRAVO 83.5 51 VH1 83.2 52 MTV2 82.7 53 CNBC 82.3 54 CW 82.1

Hallmark Channel, owned and operated by Crown Media U.S., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming to a national audience of 86 million subscribers. The top tier program service is distributed through more than 5,450 cable systems and communities as well as direct-to-home satellite services across the country. Hallmark Channel consistently ranks among the top 10 ad-supported cable networks in Prime Time and Total Day household ratings and is the nation's leading network in providing quality family programming. Crown Media also operates a second 24-hour linear channel which plays the greatest family movies of all time, Hallmark Movie Channel, and launched Hallmark Movie Channel HD in April, 2008.





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