or


[03/25/09 - 08:35 AM]
NBC.com Releases New Research on Full Episode Viewing
NBC spins the digital numbers for the fourth quarter of 2008.

[via press release from NBC]

NBC.COM RELEASES NEW RESEARCH ON FULL EPISODE VIEWING

Use of "NBC Rewind" Player Increased in Q4 2008 Over Other Quarters

Co-viewing Increased, Multi-tasking While Viewing Decreased

UNIVERSAL CITY, Calif. - March 25, 2009 - NBC.com today released findings from a Q4 2008 intercept survey of its full-episode streaming video player, NBC Rewind. Among the highlights are increased use of the player and higher satisfaction with the player experience versus other quarters with original programming, less place shifting and multi-tasking versus Q3 2008, and a surprisingly high level of co-viewing. The results were announced by Vivi Zigler, President, NBC Universal Digital Entertainment.

"Gaining this kind of research insight really allows us to hone in and improve the experience for our users," said Zigler. "As this digital space continues to evolve, so do consumers and the ways in which they interact with our content. These results indicate that we are going in the right direction for both our consumers and advertising partners."

Consumers were most likely to visit Rewind to watch episodes they missed on TV, similar to previous quarters; however, visitors used Rewind more heavily in Q4 2008 vs. Q4 2007, signifying both player loyalty and higher program engagement. 94 per cent of visitors always or usually watched the entire episode on Rewind.

Illustrating how consumers are using the player, visitors in Q4 2008 were less likely to multi-task while viewing versus Q3 2008. Additionally, over half of Q4 visitors co-viewed an episode at some point. Of those who co-viewed, 30 per cent always or usually watch with someone else. Q4 visitors were also more likely to watch shows on a desktop and to watch in their office/den/living room versus Q3 visitors who showed higher usage of laptops and bedroom viewing.

Ease of finding the player, overall satisfaction and loading time ratings improved among visitors. Users also found that the advertisements were well integrated with the viewing format and both aided and unaided ad recall for Q4 2008 remained strong.

NBC.com, the Emmy Award-winning broadcast network website, is a leading online and mobile destination for television and interactive entertainment. With both derivative and web-exclusive programming, NBC.com pioneered the "360" experience with "Heroes 360," which gave viewers a way to extend their entertainment experience beyond the broadcast, and the first weekly social networking experience attached to a primetime entertainment program with "Dunder Mifflin Infinity." The site offers full episode streaming of many NBC Entertainment shows as well as short clips, interactive games and social networking, including user-generated content. NBC.com continually develops new ways for consumers to experience entertainment content on both existing and emerging platforms. The site is the recipient of multiple Emmy and Webby awards for its content and applications. Please log on to www.nbc.com to learn more.





  [march 2009]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[07/31/14 - 11:51 AM]
"Sharknado 2: The Second One" Devours the World - Record-Setting 3.9 Million Total Viewers and 1.6 Million Adults 18-49 for Syfy Original Movie
Syfy spins the numbers for Wednesday, July 30.

[07/31/14 - 10:56 AM]
"Tonight Show" Tops "Kimmel" and "Late Show" Combined for the Late-Night Ratings Week of July 21-25 in 18-49, Hitting a Five-Week High
NBC spins the late-night numbers for the week of July 21-25.

[07/31/14 - 08:48 AM]
"Taxi Brooklyn" Sets Series Records in 18-49 and Total Viewers in Its Sixth Week on the Schedule
NBC spins the numbers for Wednesday, July 30.

[07/31/14 - 08:32 AM]
Wednesday's Broadcast Ratings: NBC Tops Viewers, Splits Demos with CBS
The former's "America's Got Talent" and the latter's "Big Brother 16" share the gold among adults 18-49 last night.

[07/30/14 - 08:51 AM]
NBC Wins Tuesday Night in 18-49 and Total Viewers Among the Big 4
NBC spins the numbers for Tuesday, July 29.

[07/30/14 - 08:24 AM]
Tuesday's Broadcast Ratings: "America's Got Talent" Keeps NBC on Top
The Peacock doubles second place ABC among adults 18-49.

[07/30/14 - 08:16 AM]
ABC's Tuesday Unscripted Series Grow - "Extreme Weight Loss" Ties a 2-Month High
ABC spins the numbers for Tuesday, July 29.

[07/30/14 - 07:58 AM]
NBCSN Is TV's Fastest Growing Sports Network Since Debut of Premier League on August 17, 2013
NBCSN spins the numbers for the past 50 weeks to date.

[07/29/14 - 10:25 AM]
American Heroes Channel Celebrates Best July Ever in Prime and Total Day Delivery Among P2+ and HH
American Heroes Channel spins the numbers for the month to date.

[07/29/14 - 08:54 AM]
"Running Wild with Bear Grylls" Is the #2 New Reality Show Premiere This Summer on the Big 4
NBC spins the numbers for Monday, July 28.

[07/29/14 - 08:32 AM]
Monday's Broadcast Ratings: "The Bachelorette" Goes Out on Top
The show's full night finale puts ABC in front among both total viewers and adults 18-49.

[07/29/14 - 08:30 AM]
ABC Wins Monday as "The Bachelorette" Closes with Its Biggest Audience This Season
ABC spins the numbers for Monday, July 28.

[07/28/14 - 11:39 AM]
CBS Summer Dramas Score Big Live+7-Day Playback Lift for the Week of July 7
CBS further spins the numbers for the week of July 7-13.

[07/28/14 - 08:50 AM]
Encore "Chicago P.D." Ranks #1 in Its Time Period in 18-49 Among ABC, CBS and NBC
NBC spins the numbers for Sunday, July 27.

[07/28/14 - 08:29 AM]
Sunday's Broadcast Ratings: CBS Tops Viewers, Demos for Second Straight Week
"60 Minutes" and "Big Brother 16" are the most-watched programs in said categories.