or


[03/25/09 - 08:35 AM]
NBC.com Releases New Research on Full Episode Viewing
NBC spins the digital numbers for the fourth quarter of 2008.

[via press release from NBC]

NBC.COM RELEASES NEW RESEARCH ON FULL EPISODE VIEWING

Use of "NBC Rewind" Player Increased in Q4 2008 Over Other Quarters

Co-viewing Increased, Multi-tasking While Viewing Decreased

UNIVERSAL CITY, Calif. - March 25, 2009 - NBC.com today released findings from a Q4 2008 intercept survey of its full-episode streaming video player, NBC Rewind. Among the highlights are increased use of the player and higher satisfaction with the player experience versus other quarters with original programming, less place shifting and multi-tasking versus Q3 2008, and a surprisingly high level of co-viewing. The results were announced by Vivi Zigler, President, NBC Universal Digital Entertainment.

"Gaining this kind of research insight really allows us to hone in and improve the experience for our users," said Zigler. "As this digital space continues to evolve, so do consumers and the ways in which they interact with our content. These results indicate that we are going in the right direction for both our consumers and advertising partners."

Consumers were most likely to visit Rewind to watch episodes they missed on TV, similar to previous quarters; however, visitors used Rewind more heavily in Q4 2008 vs. Q4 2007, signifying both player loyalty and higher program engagement. 94 per cent of visitors always or usually watched the entire episode on Rewind.

Illustrating how consumers are using the player, visitors in Q4 2008 were less likely to multi-task while viewing versus Q3 2008. Additionally, over half of Q4 visitors co-viewed an episode at some point. Of those who co-viewed, 30 per cent always or usually watch with someone else. Q4 visitors were also more likely to watch shows on a desktop and to watch in their office/den/living room versus Q3 visitors who showed higher usage of laptops and bedroom viewing.

Ease of finding the player, overall satisfaction and loading time ratings improved among visitors. Users also found that the advertisements were well integrated with the viewing format and both aided and unaided ad recall for Q4 2008 remained strong.

NBC.com, the Emmy Award-winning broadcast network website, is a leading online and mobile destination for television and interactive entertainment. With both derivative and web-exclusive programming, NBC.com pioneered the "360" experience with "Heroes 360," which gave viewers a way to extend their entertainment experience beyond the broadcast, and the first weekly social networking experience attached to a primetime entertainment program with "Dunder Mifflin Infinity." The site offers full episode streaming of many NBC Entertainment shows as well as short clips, interactive games and social networking, including user-generated content. NBC.com continually develops new ways for consumers to experience entertainment content on both existing and emerging platforms. The site is the recipient of multiple Emmy and Webby awards for its content and applications. Please log on to www.nbc.com to learn more.





  [march 2009]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)











most recent ratings | view all posts
[09/14/14 - 09:13 AM]
Saturday's Broadcast Ratings: ABC Wins the College Football Race
The Alphabet tops competing coverage on FOX and NBC.

[09/14/14 - 08:33 AM]
Coverage of Purdue-Notre Dame College Football from Indianapolis Scores NBC's Second-Highest-Rated Saturday Night in Adults 18-49 in Three Months
NBC spins the numbers for Saturday, September 13.

[09/13/14 - 09:02 AM]
"Dateline NBC" Is Currently Delivering Its Highest Friday Results in More Than Three Months
NBC spins the numbers for Friday, September 12.

[09/13/14 - 08:40 AM]
Friday's Broadcast Ratings: "Dateline" Puts NBC in the Top Spot
The Peacock's mainstay leads the night in both total viewers and adults 18-49.

[09/12/14 - 08:39 AM]
"The Biggest Loser" and "The Secret Lives of Pets" Are the Night's #1-#2 Non-Sports Telecasts on the Big 4 in 18-49 and Total Viewers
NBC spins the numbers for Thursday, September 11.

[09/12/14 - 08:30 AM]
Thursday's Broadcast Ratings: "Thursday Night Football" Opens Big for CBS
The Eye dominates the night in both total viewers and adults 18-49.

[09/12/14 - 07:19 AM]
"Thursday Night Football" on CBS and NFL Network More Than Doubles Opening Night Ratings from a Year Ago
CBS spins the numbers for Thursday, September 11.

[09/11/14 - 03:09 PM]
"Couples Therapy with Dr. Jenn" Hits Series High with Season 5 Premiere
VH1 spins the numbers for Wednesday, September 10.

[09/11/14 - 11:10 AM]
"Tonight Show," "Late Night" Dominate Late-Night Ratings Race for Week of Sept. 1-5
NBC spins the late-night numbers for the week of September 1-5.

[09/11/14 - 10:34 AM]
"Nightline" Builds Audience Week-to-Week in All Key Demos; Most Watched Week in Three Months
ABC spins the late-night numbers for the week of September 1-5.

[09/11/14 - 08:56 AM]
"America's Got Talent" Currently Ranks #1 in Its Hour Among the Big 4 in All Key Measures
NBC spins the numbers for Wednesday, September 10.

[09/11/14 - 08:42 AM]
Wednesday's Broadcast Ratings: FOX Pulls in Front with Return of "Hell's Kitchen"
Despite a Presidential address interruption, the network leads the night among adults 18-49.

[09/10/14 - 11:59 AM]
OWN's New Tyler Perry Drama "If Loving You Is Wrong" Is Most Watched Series Premiere in Network History with 1.93 Million Viewers
OWN spins the numbers for Tuesday, September 9.

[09/10/14 - 11:44 AM]
FYI's "Married at First Sight" Season One Finale Becomes Most-Watched Telecast in Network History
FYI spins the numbers for Tuesday, September 9.

[09/10/14 - 11:01 AM]
FOX Sports Posts Record Weekend Across Multiple Platforms
FOX Sports spins the numbers for Saturday, September 6 and Sunday, September 7.