or


[03/25/09 - 08:35 AM]
NBC.com Releases New Research on Full Episode Viewing
NBC spins the digital numbers for the fourth quarter of 2008.

[via press release from NBC]

NBC.COM RELEASES NEW RESEARCH ON FULL EPISODE VIEWING

Use of "NBC Rewind" Player Increased in Q4 2008 Over Other Quarters

Co-viewing Increased, Multi-tasking While Viewing Decreased

UNIVERSAL CITY, Calif. - March 25, 2009 - NBC.com today released findings from a Q4 2008 intercept survey of its full-episode streaming video player, NBC Rewind. Among the highlights are increased use of the player and higher satisfaction with the player experience versus other quarters with original programming, less place shifting and multi-tasking versus Q3 2008, and a surprisingly high level of co-viewing. The results were announced by Vivi Zigler, President, NBC Universal Digital Entertainment.

"Gaining this kind of research insight really allows us to hone in and improve the experience for our users," said Zigler. "As this digital space continues to evolve, so do consumers and the ways in which they interact with our content. These results indicate that we are going in the right direction for both our consumers and advertising partners."

Consumers were most likely to visit Rewind to watch episodes they missed on TV, similar to previous quarters; however, visitors used Rewind more heavily in Q4 2008 vs. Q4 2007, signifying both player loyalty and higher program engagement. 94 per cent of visitors always or usually watched the entire episode on Rewind.

Illustrating how consumers are using the player, visitors in Q4 2008 were less likely to multi-task while viewing versus Q3 2008. Additionally, over half of Q4 visitors co-viewed an episode at some point. Of those who co-viewed, 30 per cent always or usually watch with someone else. Q4 visitors were also more likely to watch shows on a desktop and to watch in their office/den/living room versus Q3 visitors who showed higher usage of laptops and bedroom viewing.

Ease of finding the player, overall satisfaction and loading time ratings improved among visitors. Users also found that the advertisements were well integrated with the viewing format and both aided and unaided ad recall for Q4 2008 remained strong.

NBC.com, the Emmy Award-winning broadcast network website, is a leading online and mobile destination for television and interactive entertainment. With both derivative and web-exclusive programming, NBC.com pioneered the "360" experience with "Heroes 360," which gave viewers a way to extend their entertainment experience beyond the broadcast, and the first weekly social networking experience attached to a primetime entertainment program with "Dunder Mifflin Infinity." The site offers full episode streaming of many NBC Entertainment shows as well as short clips, interactive games and social networking, including user-generated content. NBC.com continually develops new ways for consumers to experience entertainment content on both existing and emerging platforms. The site is the recipient of multiple Emmy and Webby awards for its content and applications. Please log on to www.nbc.com to learn more.





  [march 2009]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)









most recent ratings | view all posts
[04/01/15 - 09:38 AM]
USA Network's WWE "Monday Night Raw" Attracts Largest Audience in Nearly Three Years
USA spins the numbers for Monday, March 30.

[04/01/15 - 08:45 AM]
NBC Ties for the Nightlong Win Against All-Original Competition on the Big 4, Despite Encores of "Voice" and "Chicago Fire"
NBC spins the numbers for Tuesday, March 31.

[04/01/15 - 08:38 AM]
Tuesday's Broadcast Ratings: "NCIS," "Dovekeepers" Top Viewers for CBS
The Eye however shares the adults 18-49 crown with NBC last night.

[04/01/15 - 08:36 AM]
"Forever" Is No. 1 at 10pm in Adults 18-49 with an 11% Rise Week to Week
ABC spins the numbers for Tuesday, March 31.

[03/31/15 - 01:15 PM]
HGTV Delivers Record-Breaking Ratings in First Quarter 2015
HGTV spins the numbers for the quarter to date.

[03/31/15 - 01:02 PM]
Turner Broadcasting's TBS and Adult Swim Score Top 5 Primetime Rankings Among Adults 18-34 and Adults 18-49 in Primetime
Turner further spins the numbers for the week of March 9-15.

[03/31/15 - 12:52 PM]
Disney Channel Is 1Q15's #1 Total Day Cable Network in Total Viewers and Kids 6-11; 24-Hour Disney Junior Channel Soars to Record Quarterly Highs
Disney Channel spins the numbers for the quarter to date.

[03/31/15 - 12:51 PM]
Disney XD Delivers #1 Quarter of All Time in Total Viewers and Target Demographics
Disney XD spins the numbers for the quarter to date.

[03/31/15 - 12:29 PM]
NASCAR Sprint Cup Race From Martinsville Sets FOX Sports 1 Audience Mark
FOX Sports spins the numbers for Sunday, March 29.

[03/31/15 - 09:26 AM]
"Live" Nearly Ties "Dr. Phil" as the Week's No. 1 Syndicated Talker in Households
Disney/ABC Domestic Television spins the numbers for the week of March 16-20.

[03/31/15 - 09:00 AM]
"60 Minutes" Makes the Top 10 for the Fifth Straight Time and the Sixth in Seven Weeks
CBS spins the numbers for Sunday, March 29.

[03/31/15 - 08:44 AM]
NBC Wins Monday with "The Voice" #1 Among Big 4 Programs in 18-49 by a 52% Margin
NBC spins the numbers for Monday, March 30.

[03/31/15 - 08:34 AM]
Monday's Broadcast Ratings: "The Voice" Tops Demos for Sixth Consecutive Week
Plus: ABC is the most-watched network for the past three weeks.

[03/31/15 - 08:30 AM]
ABC Is Monday's Most Watched Network for the 3rd Week Running
ABC spins the numbers for Monday, March 30.

[03/30/15 - 01:29 PM]
ABC Family's "The Fosters" and "Chasing Life" Rise to Season Highs in Finales
ABC Family further spins the numbers for Monday, March 23.