or


[03/27/09 - 11:48 AM]
ABC Is Up Week to Week in Viewers and Young Adults
ABC spins the numbers for Thursday, March 26.

[via press release from ABC]

Quick Take for Thursday, March 26, 2009 (Fast Affiliate Live + Same Day Ratings)

Against a Special "Idol" on the Night, ABC is Up Week to Week In Viewers and Young Adults, with its Strongest Thursday in 5 Weeks

ABC Delivers Substantial Increases Over the Same Thursday Last Year

Improving its Time Period for ABC Opposite "Idol," the Series Debut of "In the Motherhood" Upsets NBC's Veteran Comedy "My Name is Earl" at 8pm

Showing Strong Compatibility for ABC at 8:30pm, Against Stiff Competition, Slot Premiere of "Samantha Who?" Marks Impressive Retention of its Lead-in

Thursday's No. 1 Scripted TV Show, ABC's "Grey's Anatomy" Grows its Audience For the 2nd Straight Week, Generating its Most-Watched Telecast in 4 Months

Up Week to Week with Highest Non-Crossover Numbers This Season, ABC's "Private Practice" Beats NBC's "ER" in Viewers and Adults 18-49

Thursday Night (8:00-11:00 p.m.)

ABC placed No. 2 to an "Idol"-led Fox on Thursday night in Total Viewers (11.0 million) and Adults 18-49 (3.8/10), outpacing CBS' NCAA Basketball Tournament coverage (Regional Semi-Finals) on both counts.

� Although facing increased competition on the night from Fox's special Thursday edition of "American Idol," ABC grew week to week by +4% in Total Viewers and by +9% in Adults 18-49 (10.6 million and 3.5/10 on 3/19/09). In fact the Net grew its overall Thursday audience for the 2nd consecutive week, delivering its best Thursday in 5 week in viewers and young adults � since 2/19/09.

� The Net's numbers shot up over the same night last year by 5.1 million viewers and by 100% in Adults 18-49 (5.9 million and 1.9/5 on 3/27/08).

"In the Motherhood" (8:00-8:30 p.m.)

ABC's series debut of "In the Motherhood" upset "My Name is Earl" at 8:00 p.m., defeating NBC's veteran comedy in both Total Viewers (6.7 million vs. 5.9 million) and Adults 18-49 (2.1/6 vs. 2.0/6). The new ABC comedy's biggest advantage over "Earl" came among Women 18-34, where it nearly doubled its NBC comedy competitor with an 86% winning margin (2.6/8 vs. 1.4/4).

� Despite facing "Idol" in the time period this year, with the opener of "Motherhood" ABC was up in the half-hour over the year-ago night (with original programming) by 14% in Total Viewers (6.7 million vs. 5.9 million) and by 5% in Adults 18-49 (2.1/6 vs. 2.0/6). In fact among Adults 18-49, "Motherhood" generated ABC's highest rating in the time slot in 6 weeks � since 2/12/09.

"Samantha Who?" (8:30-9:00 p.m.)

Despite facing "Idol" and "March Madness" on its premiere in the half-hour, ABC's "Samantha Who?" proved itself a compatible companion for "In the Motherhood" with impressive retention of its lead-in among Total Viewers (97%) and Adults 18-49 (100%). In fact "Samantha" built on "Motherhood" at 8:30pm to finish as the No. 1 scripted TV program in the half hour in Women 18-49 (3.0/7) and Women 25-54 (3.6/8).

"Grey's Anatomy" (9:00-10:00 p.m.)

Thursday's No. 1 scripted TV program in Total Viewers (15.8 million) and Adults 18-49 (5.5/13), ABC's "Grey's Anatomy" dominated the 9 o'clock hour, beating Fox's "Idol"-driven "Hell's Kitchen." "Grey's" tallied its 13th time in its last 14 original telecasts to stand as Thursday's No. 1 regular entertainment show with Adults 18-49, and the 14th time in as many original airings with Adults 18-34.

� Surging week to week by 1.2 million viewers and by 10% in Adults 18-49, "Grey's" turned in its most-watched telecast in 4 months (11/20/08) and its 3rd-biggest audience this season.

"Private Practice" (10:00-11:00 p.m.)

ABC's "Private Practice" ranked No. 1 in the 10 o'clock hour, topping NBC's veteran "ER" in Total Viewers (10.5 million vs. 10.2 million) and Adults 18-49 (3.8/10 vs. 3.5/9). In fact the ABC sophomore drama has topped "ER" in both Total Viewers and Adults 18-49 on 8 of 9 head-to-head original telecasts in the time period. "Private Practice" finished as the No. 1 entertainment program in the hour in Adults 18-49 for the 5th time in its last 6 originals, while standing as the top entertainment broadcast with Adults 18-34 on all 10 original airings in slot.

� Growing its overall audience for the 2nd straight week and increasing week to week in young adults, "Private Practice" turned in its highest non-crossover numbers this season.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to over 30% currently, from 23% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 3/26/09.





  [march 2009]  
S
M
T
W
T
F
S


· AMERICAN IDOL (FOX)
· ER (NBC)
· GREY'S ANATOMY (ABC)
· HELL'S KITCHEN (FOX)
· IN THE MOTHERHOOD (ABC)
· MY NAME IS EARL (NBC)
· SAMANTHA WHO? (ABC)











most recent ratings | view all posts
[08/21/14 - 11:07 AM]
"The Tonight Show" Sets Nine-Week Highs in 18-49 Demo and Total Viewers for Week of Aug. 11-15
NBC spins the late-night numbers for the week of August 11-15.

[08/21/14 - 08:39 AM]
"America's Got Talent" Is the #1 Show of the Night on the Big 4 in Total Viewers and Wins Its Time Period in Every Key Measure
NBC spins the numbers for Wednesday, August 20.

[08/21/14 - 08:36 AM]
Wednesday's Broadcast Ratings: CBS Pulls in Front with "Big Brother"
The show's latest installment is the night's top draw among adults 18-49.

[08/21/14 - 08:25 AM]
"Motive" Builds to 6-Week Highs in Total Viewers and Young Adults
ABC spins the numbers for Wednesday, August 20.

[08/20/14 - 02:15 PM]
Animal Planet's "Treehouse Masters" Is Top of the Charts
Animal Planet spins the numbers for Friday, August 15.

[08/20/14 - 12:44 PM]
Syfy's "Wizard Wars" Makes Magic -- Conjures Up Over One Million Total Viewers
Syfy spins the numbers for Tuesday, August 19.

[08/20/14 - 12:11 PM]
4.5 Million Viewers Turn to WE tv on Night of "Braxton Family Values" and "SWV Reunited" Premieres
WE tv spins the numbers for Thursday, August 14.

[08/20/14 - 08:39 AM]
"America's Got Talent" Ranks as the #1 Show of the Night on the Big 4 in Every Key Measure
NBC spins the numbers for Tuesday, August 19.

[08/20/14 - 08:26 AM]
Tuesday's Broadcast Ratings: "Got Talent" Continues Its Reign for NBC
The Peacock once again leads the night among both total viewers and adults 18-49.

[08/19/14 - 02:19 PM]
Summer Finales of ABC Family's "Switched at Birth" and "The Fosters" Garner Multi-Week Highs in Total Viewers and Target Demos
ABC Family spins the numbers for Monday, August 18.

[08/19/14 - 02:01 PM]
"Fast N' Loud" Returns as the #1 Program in Cable on Monday Night
Discovery spins the numbers for Monday, August 18.

[08/19/14 - 11:47 AM]
Cartoon Network Continues to Rank as Television's #1 Network for Early Delivery Among Targeted Boys 2-11, 6-11 & 9-14
Turner spins the numbers for the week of August 11-17.

[08/19/14 - 11:47 AM]
U.S. Record 3.3 Million Tune in to NBC Sports Group's Opening Weekend of Premier League Coverage
NBC spins the numbers for Saturday, August 16 and Sunday, August 17.

[08/19/14 - 11:33 AM]
Disney Channel Sweeps Prime and Total Day in Total Viewers and Across Major Youth Kid 2-11, Kid 6-11 and Tween 9-14 Demos
Disney Channel spins the numbers for the week of August 11-17.

[08/19/14 - 11:31 AM]
TNT's "Legends" Climbs to 8 Million Viewers Across Multiple Platforms
TNT spins the numbers for the week of August 11-17.