or


[03/30/09 - 10:05 AM]
Bravo's Mobile Initiatives Mark Triple Digit Year-Over-Year Growth
Bravo spins the digital numbers for the year to date.

[via press release from Bravo]

BRAVO'S MOBILE INITIATIVES MARK TRIPLE DIGIT YEAR-OVER-YEAR GROWTH

BravoTV.com Launches Exclusive Content For "Make Me A Supermodel"

NEW YORK - March 30, 2009 - Propelled by Bravo's watercooler sensations "The Real Housewives of Orange County and New York City" and the No. 1 food show on cable, Emmy award winner 'Top Chef," as well as exclusive original content created specifically for wireless devices, Bravo's emerging media initiatives have helped the network increase its digital footprint, with the network's wireless (WAP) site has posted record numbers and increased participation, with monthly page views increasing 255 percent since September. (Omniture SiteCatalyst).

"At Bravo we're constantly trying to staaand out from the pack and bring our audience new and innovative ways to explore our content," said Lisa Hsia, Senior Vice President, Bravo Digital Media. "Our recent successes have been largely due to our goal of breaking the mold, delivering innovations and being at the forefront of what's hot, hip and pertinent for our loyal audience. There is a thirst for original content in this multi-platform world we live in, and providing users with as many ways as possible to touch and feel Bravo has proven to be a win-win for us."

SMS participation is on the rise, with over 63 percent of live voting participation coming from mobile phone users and 86 percent mobile participation during programs that implemented Bravo's InfoFrame technology. The network's live mobile chats for "The Real Housewives of Orange County" finale and "The Real Housewives of New York City" premiere garnered almost 10,000 page views from mobile users.

Most recently, Bravo's WAP site launched its "Watch2Win" mobile club for season two of "The Real Housewives of New York City," where viewers sign up to receive a trivia question during the show that asks them about a specific moment within that episode, and a correct answer enters them to win a weekly prize. Additionally, the site launched live voting for the second season of "Make Me A Supermodel," where viewers vote weekly for who they think Bravo can make into a supermodel and share their vote with friends on Facebook. With each vote, viewers are entered for a chance to win a professional photo shoot in Los Angeles with the winning model.

The network also created the "Make Me a Supermodel" "Mini-Me" mobile video series, where the models from the show gave everyday people head-to-toe makeovers and coached them through various modeling challenges. This eight episode series culminates in an actual runway show where the public can vote for the winning team.

Online, Bravo's digital efforts continue to soar. With over one billion page views in 2008, Bravo Digital and its online suite of assets continue to post record numbers, earning its best February ever with 3.58 million unique visitors. Additionally, the sites achieved an impressive 99.6 million page views and 2.27 million video streams. Season-to-date, "The Real Housewives of New York City" is outperforming season one, up 64 percent in page views, 95 percent in unique visitors and 67 percent in video streams versus season one.

BravoTV.com has also launched new original content, including the "Make Me A Supermodel" fantasy game (games.BravoTV.com/supermodel), where viewers will have the opportunity to win weekly Maybelline New York and Garnier Fructis prize packs and the ultimate grand prize, a trip to New York during Fashion Week in September 2009. Additionally, the "Make Me A Supermodel" retouching tool, available soon on BravoTV.com, will allow users to make their photos "supermodel" ready with red eye reduction, image cropping, resizing and contrast options, as well as actual retouching to smooth out lines and imperfections.

Source: Omniture SiteCatalyst.

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBC Universal cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com.





  [march 2009]  
S
M
T
W
T
F
S


· MAKE ME A SUPERMODEL (BRAVO)
· REAL HOUSEWIVES OF NEW YORK CITY, THE (BRAVO)
· REAL HOUSEWIVES OF ORANGE COUNTY, THE (BRAVO)
· TOP CHEF (BRAVO)









most recent ratings | view all posts
[12/18/14 - 11:01 AM]
"The Tonight Show" Handily Outperforms ABC, CBS Timeslot Competition for Week of Dec. 8-12
NBC spins the late-night numbers for the week of December 8-12.

[12/18/14 - 10:01 AM]
TBS Wins 2014 as Basic Cable's #1 Entertainment Network with Adults 18-49
Turner spins the numbers for the year to date.

[12/18/14 - 09:40 AM]
USA Network Continues Unprecedented Ratings Streak with 9th Consecutive Year as #1 in Cable in Total Viewers
USA spins the numbers for the year to date.

[12/18/14 - 08:44 AM]
"The Sing-Off" Ties for #2 in Its Slot Among the Big 4 in Adults 18-49
NBC spins the numbers for Wednesday, December 17.

[12/18/14 - 08:39 AM]
Wednesday's Broadcast Ratings: "Survivor" Wraps Season on Top for CBS
The Eye leads the night in both total viewers and adults 18-49.

[12/18/14 - 08:05 AM]
NBCSN Will Post Best Viewership in Network's History in 2014 & Rank as Fastest Growing Sports Cable Net
NBCSN spins the numbers for the year to date.

[12/18/14 - 07:59 AM]
Freshman Hit "Scorpion" and Relocated "NCIS: Los Angeles" Deliver Ratings Growth on Monday
CBS spins the numbers for Monday, December 15.

[12/17/14 - 11:00 AM]
Adult Swim Hits Milestone as Basic Cable's #1 Network With Young Adults for 10th Consecutive Year
Adult Swim spins the numbers for the year to date.

[12/17/14 - 10:40 AM]
ABC Is Up the Most this Season in Viewers - #1 in Non-Sports Adults 18-49
ABC spins the numbers for the season to date.

[12/17/14 - 08:48 AM]
The Finale of "The Voice 7" Hits a Non-Sports High in 18-49 for Any Network in Its Time Period Since September 30
NBC spins the numbers for Tuesday, December 16.

[12/17/14 - 08:30 AM]
Tuesday's Broadcast Ratings: "The Voice" Goes Out on Top for NBC
The Peacock's mainstay however is down 18% from its season finale a year ago.

[12/17/14 - 08:27 AM]
ABC's Second Replay This Season of "A Charlie Brown Christmas" Beats NBC's Debut of "Elf: Buddy's Musical Christmas" by Wide Margins
ABC spins the numbers for Tuesday, December 16.

[12/16/14 - 01:26 PM]
Hallmark Channel's Final Two Original Holiday Debuts Propel the Network to Rank #1 Among Women 25-54 Rating for the 6th Straight Week
The Hallmark Channel spins the numbers for the week of December 8-14.

[12/16/14 - 11:53 AM]
Syfy's "Ascension" Takes Off During First Night Premiere, Transporting 1.8 Million Total Viewers
Syfy spins the numbers for Monday, December 15.

[12/16/14 - 09:52 AM]
"60 Minutes" in Top 10 for Eighth Week in a Row
CBS spins the numbers for Sunday, December 14.