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[03/30/09 - 09:51 AM]
CBS Streaks to Fifth Consecutive Sunday Win in Viewers
CBS spins the numbers for Sunday, March 29.

[via press release from CBS]

CBS STREAKS TO FIFTH CONSECUTIVE SUNDAY WIN IN VIEWERS

CBS Places First on Sunday in Key Demos for the Second Straight Week

"60 Minutes," "The Amazing Race" and "Cold Case" Win Their Time Periods

CBS placed first on Sunday in viewers for the fifth consecutive week and first in adults 18-49 and adults 25-54 for the second straight week behind time period wins for 60 MINUTES, THE AMAZING RACE 14 and COLD CASE, according to preliminary Nielsen live plus same day ratings for March 29.

Editors Note: Due to CBS's late running college basketball (approximately 18 minutes) and NBC's golf run over (until 8:00 PM), ratings for CBS and all time period rankings are tentative and subject to change.

From 7:30-8:30 PM, 60 MINUTES was first in households (8.7/14), viewers (14.04m), adults 25-54 (4.6/12) and adults 18-49 (3.6/10).

THE AMAZING RACE 14 at 8:30 PM was first in households (7.0/11), viewers (11.71m), adults 25-54 (4.4/10) and averaged a 3.4/08 in adults 18-49.

At 9:30 PM, COLD CASE was first in households (7.2/11), viewers (11.39m), tied for second in adults 25-54 (3.7/09, with ABC) and averaged a 2.7/07 in adults 18-49.

From 10:30-11:30 PM, THE UNIT delivered a 5.6/11 with 8.86m viewers, 3.0/08 in adults 25-54 and 2.2/07 in adults 18-49.

For the night, CBS was first in households (7.5/12), viewers (12.10m), adults 25-54 (4.1/10) and adults 18-49 (3.1/08). CBS won five consecutive Sundays in viewers, two in a row in both adults 25-54 and adults 18-49.

Updated Sunday rating will be available on Tuesday.





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· 60 MINUTES (CBS)
· AMAZING RACE, THE (CBS)
· COLD CASE (CBS)
· UNIT, THE (CBS)











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