or


[03/31/09 - 01:39 PM]
1q09 Is ABC Family's Most-Watched Quarter on Record in Prime in Key 18-34 and 12-34 Demos
ABC Family spins the numbers for the first quarter of 2009.

[via press release from ABC Family]

Ratings Highlights for 1Q 2009 (Final National Ratings)

Driven by Cable's No. 1 Original Series "The Secret Life of the American Teenager" and the No. 1 Cable Movie, "Another Cinderella Story," 1Q09 is ABC Family's Most-Watched Quarter on Record in Prime in Key 18-34 and 12-34 Demos

In Total Viewers and Key 18-49s, 1Q09 Stands as ABC Family's Best 1Q Ever in Prime, and Finishes as the Net's Third-Most-Watched Quarter Overall

ABC Family is 1Q09's No. 1 Cable Network in Prime in Females 12-34, and Scores Top 5 Ranks in Women 18-34, Women 18-49 and Viewers 12-34

ABC Family's Hit Original Series "The Secret Life of the American Teenager" is 1Q09's No. 1 Cable Series in Viewers 12-34 and Females 12-34, and the No. 1 Scripted Cable Series in Women 18-34

Impressively, "Secret Life" Accounts for 1Q09's Top 10 Scripted Cable Telecasts in Females 12-34.

"Secret Life" Stands as the No. 1 Series of the 2008/09 Season among Females Teens 12-17, Topping Both Editions of Fox Juggernaut, "American Idol"

The Movie Premiere Event of "Another Cinderella Story" is the No. 1 Cable Movie of 1Q09 in Total Viewers, Viewers 12-34 and Core Women

Posting Double-Digit Year-to-Year Percent Increases in Prime, ABC Family Posts its 10th Straight Quarter of Gains in Adults 18-34, Target Women and Key 12-34s

In Total Day, 1Q09 is ABC Family's Most-Watched Quarter of All Time in Adults 18-34 and Women 18-34, and the Net's Most-Watched 1Q Ever in Total Viewers, Adults 18-49 and Viewers 12-34

In Total Day, ABC Family's Streak of Registering Year-to-Year Increases Stands at 22 Straight Quarters in Adults 18-34, at 23 Quarters in Key Women, with Gains in 21 of the Previous 23 Quarters in Adults 18-49

ABC Family � 1Q 2009

Powered by cable's No. 1 scripted series, "The Secret Life of the American Teenager," and the No. 1 cable movie with "Another Cinderella Story," 1Q09 finished as ABC Family's most-watched quarter in the Net's history in Prime in Adults 18-34 (369,000), Women 18-34 (245,000), Viewers 12-34 (629,000) and Females 12-34 (439,000). In addition, 1Q09 wrapped as the net's best 1Q ever in Total Viewers (1.4 million), Adults 18-49 (657,000) and Women 18-49 (418,000).

� Setting new records in key demos, ABC Family was cable's No. 1 network in 1Q09 in Females 12-34, and delivered Top 5 ranks in Women 18-34 (#4), Women 18-49 (#5) and Viewers 12-34 (#5).

� Impressively, "Secret Life" accounted for 1Q09's Top 10 scripted cable telecasts in Females 12-34.

� ABC Family's breakout hit original series, "The Secret Life of the American Teenager," ranked as 1Q09's No. 1 cable series in Viewers 12-34 (2.6 million) and Females 12-34 (2.2 million), and the No. 1 scripted cable series in Women 18-34 (951,000).

� "Secret Life" is television's No. 1 series of the 2008/09 season in Female Teens (1.26 million), topping Fox's juggernauts, "American Idol � Tuesday" (1.13 million) and "American Idol � Wednesday" (1.05 million).

� The Movie Premiere Event ABC Family's "Another Cinderella Story" (1/18/09) positioned as 1Q09's No. 1 cable movie in Total Viewers (5.7 million), Women 18-34 (806,000), Women 18-49 (1.4 million), Viewers 12-34 (2.4 million) and Females 12-34 (2.0 million).

� In Total Day, 1Q qualified as ABC Family's most-watched quarter of all time in Adults 18-34 (212,000) and Women 18-34 (151,000), and finished second among all quarters in Women 18-49 (240,000), Viewers 12-34 (341,000) and Females 12-34 (250,000).

o 1Q wrapped as the net's most-watched 1Q on record in Total Viewers (715,000) and Adults 18-49 (350,000).

� In Total Day, ABC Family posted its 22nd straight quarter of year-to-year increases in Adults 18-34, with the streak at 23 quarters in Women 18-34 and Women 18-49 (dating back to 4Q03 and 3Q03, respectively). In Adults 18-49, the net posted its 8th straight quarter of year-to-year growth, with gains generated in 21 of the past 23 quarters overall (dates back to 3Q03).

� ABC Family beat MTV in Primetime for the third straight quarter in Total Viewers (+64%, 1.41 million vs. 859,000), Adults 18-49 (+19%, 657,000 vs. 551,000) and Teens 12-17 (+37%, 260,000 vs. 190,000).

Source: Nielsen Media Research (National Ratings, 1Q09: 12/29/08-3/31/09, Most Current: Live + SD, blended with Live + 7, when available).





  [march 2009]  
S
M
T
W
T
F
S


· AMERICAN IDOL (ABC)
· ANOTHER CINDERELLA STORY (ABC FAMILY)
· SECRET LIFE OF THE AMERICAN TEENAGER, THE (ABC FAMILY)





most recent ratings | view all posts
[12/05/25 - 03:31 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers
"Nightline" improved on the previous week in Total Viewers and Adults 18-49, hitting nine-week highs in both measures.

[12/05/25 - 02:05 PM]
ESPN Networks Deliver Best College Football Regular Season Since 2011; "College GameDay Built by The Home Depot" Scores Most-Watched Season Ever
ESPN networks aired the most-watched game in 34 of 42 key Saturday windows, including seven of 14 noon windows, 13 of 14 late afternoon windows and all 14 prime windows.

[12/05/25 - 12:35 PM]
2025 CFB Viewership Surges on FOX & FS1
The 2025 regular season wrapped with big numbers for "Big Noon Saturday," "Big Noon Kickoff" and more - including year-over-year gains across the board.

[12/05/25 - 11:00 AM]
CBS Premiere Week Episodes Post Gains and Lead In Live Plus 35-Day Multiplatform Viewership
"Tracker" delivered 17.3 million viewers, up +6% versus its year-ago premiere.

[12/05/25 - 08:45 AM]
ESPN Delivered Most-Watched Women's College Volleyball Season on Record
Said coverage averaged 190,000 viewers, up 36% from the 2024 season.

[12/04/25 - 04:19 PM]
"College GameDay Built By The Home Depot" Delivers Second-Best Regular Season Episode Ever; ESPN Scores Best Rivalry Week Since 2012
The Lone Star Showdown drew over 13 million viewers, peaking with 14.3 million viewers.

[12/04/25 - 03:45 PM]
"Big Noon Kickoff" Scores 4.36 Million Viewers on FOX
The 2025 season was "Big Noon Kickoff's" most-watched season in history.

[12/04/25 - 02:41 PM]
18.4M Viewers Tuned in for Ohio State-Michigan on FOX
Ohio State's win over Michigan scored 18,424,000 viewers on FOX.

[12/04/25 - 02:28 PM]
Record Audience Watches Formula 1 Qatar Grand Prix on ESPN2
The November 30 telecast earned an average audience of 1.4 million viewers, the largest audience ever to watch the event on U.S. television.

[12/03/25 - 11:59 AM]
"9-1-1: Nashville" Season Premiere Catapults to Over 19 Million Total Viewers
Over 35 days, ABC's Thursday night drama premieres amassed impressive audiences based on competitive cross-platform broadcast series rankings, with all three dramas landing in the Top 10 among Adults 18-49.

[12/03/25 - 08:57 AM]
Record NFL Viewership Caps Thanksgiving Night on NBC, Peacock, and Telemundo
Bengals-Ravens is the most-watched Thanksgiving night NFL game ever with an average of 28.4 million viewers.

[12/03/25 - 08:55 AM]
"NFL on CBS" Shatters Record for Most-Watched Regular-Season Game in NFL History with More Than 57 Million Viewers
Viewership peaked with 61.357 million viewers for the game's thrilling conclusion (7:45-8:00 PM ET).

[12/03/25 - 08:49 AM]
FOX Sports Feasts on Thanksgiving Day with 47.7 Million Viewers for Packers-Lions
Viewership peaked with 57,957,000 viewers from 4:00-4:15 PM ET.

[12/03/25 - 08:47 AM]
Most-Watched NBA on ESPN Thanksgiving Eve in Six Years
The inaugural tripleheader averaged 2,099,000 viewers, up 54 percent from last year's Thanksgiving Eve doubleheader, according to Nielsen Big Data + Panel.

[12/02/25 - 12:01 PM]
Netflix Top 10: Week of November 24 - "Stranger Things" Escapes the Upside Down to Take No. 1 in This Week's Top 10
The series returned last week with Volume 1 of its fifth and final season, touting the biggest premiere week ever for an English language show in the history of Netflix, amassing 59.6 million views and securing No. 1 on the English TV list.