or


[03/31/09 - 10:33 AM]
Oxygen Fastest Growing Network for W18-34 and W18-49 Among Top 25 Ad Supported Cable Networks
Oxygen spins the numbers for the first quarter of 2009.
[via press release from Oxygen]

OXYGEN FASTEST GROWING NETWORK FOR W18-34 AND W18-49 AMONG TOP 25 AD SUPPORTED CABLE NETWORKS

"BAD GIRLS CLUB" AND "AMERICAS NEXT TOP MODEL: OBSESSED" SET RATINGS RECORDS AND LIFT NETWORK TO ITS BEST QUARTER EVER

Oxygen Digital Breaks 100 Million Page Views Mark

NEW YORK - March 31, 2009 -- Oxygen continues its impressive start to 2009, outperforming the prior two quarters to celebrate the network's most successful quarter ever in primetime among W18-34, W18-49 and A18-49 according to Nielsen Media Research. Among W18-34, Oxygen is the fastest growing network versus all ad supported cable entertainment nets, due in large part to the success of "Bad Girls Club" and "America's Next Top Model: Obsessed." This was also Oxygen's youngest quarter ever with a median age of 39.9.

Oxygen is the fastest growing top 25 ad supported cable entertainment network among W18-49. For the quarter, Oxygen ranks #21 among all ad supported entertainment cable networks for W18-34, #23 among W18-49, and #27 among A18-49.

For the quarter, Oxygen averaged 105,000 W18-34 (a 57% improvement compared to Q12008), 187,000 W18-49 viewers (ahead 36%), 243,000 A18-49 viewers (up 23%), and 444,000 total viewers (up 24%). This was Oxygen's 15th consecutive quarter of year-over-year growth in primetime on W18-34, W18-49, and A18-49.

Oxygen's digital properties also saw their best quarter ever, due in large part to the success of the "Bad Girls Club," "Pretty Wicked" and "America's Next Top Model: Obsessed" microsites. Accumulating over 100 million page views this quarter saw a 481% increase over first quarter 2008.

This was also Oxygen's best March ever in primetime among younger women, as Oxygen averaged 108,000 W18-34 (up 50%), 190,000 W18-49 (up 30%), 244,000 A18-49 (up 19%), and 445,000 total viewers (a 19% improvement). March 2009 is the network's most watched month ever among W18-34, and its youngest month ever, with a median age of 38.4. With 46 million page views in March, the website celebrates its best month ever, and as the month nears the end, the site is close to 1 million unique visitors, the most ever for a single month.

Oxygen welcomed "America's Next Top Model" to the network with a new "Obsessed" branding campaign and huge success! The Sunday 1/25 "America's Next Top Model: Obsessed" marathon (11A-11P) lifted Oxygen to its most watched Sunday ever on a Total Day basis among W18-34 (134,000). January 24th - 25th, 2009 was Oxygen's most watched weekend ever on a Total Day basis among W18-34 (125,000), W18-49 (226,000) and A18-49 (280,000).

Season Three of "Bad Girls Club" reached new heights on-air and online. Last Tuesday's finale was the #1 telecast for the day among W18-34 among all cable networks. At the same time, the series dominated the online space as "Bad Girls Club" became one of the top ten topics on Twitter against atypical competition during the presidential address.

"Snapped" continues to pull in the ratings, and is getting younger. Season Seven of "Snapped" showed improvement among young women versus the show's Season Six results. Across six episodes, the show averages 122,000 W18-34 (up +11% from full Season Six results). The Season 7 premiere of "Snapped" on 1/08 at 10P was the show's most watched season premiere among W18-34, W18-49, A18-49 and total viewers.

Source: Nielsen Media Research, Quarterly, Monthly and Season Averages based on Most Current Data: Live + 7 through 3/15/09, blended with Live + Same Day through 3/29/09; individual telecast and single day performance points based on Live + Same Day data for date and time of airing. 1Q09 cable ranks includes ad supported cable entertainment networks that air in more than 50% of the daypart, AA(000).

Source, Oxygen.com: Q109 and March '09 reflect data through 3/26/09. Page Views & Unique Visitors - Insight XE from April '03 ~ April '08, Omniture SiteCatalyst May '08 forward; Video Streams - FeedRoom from Aug '06 ~ May '08, FeedRoom & Omniture SiteCatalyst jointly June '08 ~ Dec '08; Omniture SiteCatalyst Jan '08 forward.

About Oxygen Media:

Oxygen is a program service of NBC Universal Cable Entertainment and is currently available in over 74 million homes. The network was launched in 2000 to fill a void in the television landscape -- creating a network targeted to younger women. Oxygen is rewriting the rulebook for women's television, with a vast array of unconventional and original programming including "Bad Girls Club," "The Janice Dickinson Modeling Agency" and "Tori & Dean: Home Sweet Hollywood."





  [march 2009]  
S
M
T
W
T
F
S


· AMERICA'S NEXT TOP MODEL (VH1)
· BAD GIRLS CLUB, THE (OXYGEN)
· PRETTY WICKED (OXYGEN)
· SNAPPED (OXYGEN)




most recent ratings | view all posts
[08/08/25 - 09:10 AM]
"Live with Kelly and Mark" Notches Summertime Win with Best Total Viewer Audience in Over Three Months
In addition, the show earned its best rating among Households in nine weeks and its best numbers among both Women 18-49 and Women 25-54 in five weeks.
[08/05/25 - 12:01 PM]
Netflix Top 10 Week of July 28: "Happy Gilmore 2" Continues to Swing Big at No. 1 in This Week's Top 10
The Yosemite National Park-set thriller "Untamed" maintained the No. 1 spot on the English TV List for a third week with another 12.2 million views added to its accumulated 59.6 million total.
[08/05/25 - 11:01 AM]
ESPN's "Sunday Night Baseball" Featuring the Detroit Tigers vs. Philadelphia Phillies Averaged 2 Million Viewers - Up 72% from Last Year's Comparable Game
"Sunday Night Baseball" is averaging 1,680,000 million viewers, up seven percent from last year.

[08/05/25 - 10:27 AM]
ABC Airs One of Its Most-Watched WNBA Games This Season
The Indiana Fever's win over the Seattle Storm averaged 1.6 million viewers, peaking with 2.0 million.
[08/01/25 - 01:56 PM]
Matt Damon and Ken Jennings' Million Dollar Win Scores Big in Ratings for "Who Wants to Be a Millionaire"
The series owns ABC's top two entertainment telecasts in Total Viewers summer to date with its week 2 episode (4.46 million) and season premiere (4.24 million).

[08/01/25 - 10:15 AM]
"Big Brother" Watched by Nearly 26 Million Unique Viewers
On Paramount+, the series ranks as the #1 unscripted program and #7 program overall in reach and total time spent since its July 10 premiere.
[07/30/25 - 04:01 PM]
"South Park" Season 27 Premiere Surges with Nearly 6M Cross-Platform Viewers and Biggest Share in Over 25 Years
Tune-in tonight, July 30, for an encore airing of the premiere episode, "Sermon on the 'Mount," with a new episode airing Wednesday, August 6 at 10 p.m. ET on Comedy Central and next day on Paramount+.
[07/30/25 - 03:06 PM]
"Christmas in July" Gifts Hallmark Channel #1 Most-Watched Entertainment Cable Network of the Month
The network's first-ever limited docuseries "Christmas at Sea" was the #2 most-watched entertainment cable program in its time period on Mondays among Women 18+.
[07/29/25 - 12:01 PM]
Netflix Top 10 Week of July 21: "Happy Gilmore 2" Finds Its Happy Place at No. 1 in This Week's Top 10
Mystery thriller "Untamed" spent another week at No. 1 on the English TV List.
[07/29/25 - 11:46 AM]
ABC Airs Another of Its Most-Watched WNBA Games Ever: Indiana Fever vs Chicago Sky Averaged 1.5 Million Viewers, Up 17% from Last Year's ABC Average
Said audience peaked with 1.7 million viewers.
[07/28/25 - 12:03 PM]
"The Summer I Turned Pretty" Season 3 Draws 25 Million Viewers in Its First 7 Days and Reaches #1 in Over 120 Countries
The show of summer is "Summer."
[07/25/25 - 02:51 PM]
ABC Summer Game Shows "Who Wants to Be a Millionaire" and "Match Game" Return for New Seasons with Multi-Year Highs
"Millionaire" returned for a new season as the No. 1 telecast of the night among Total Viewers (4.24 million), earning its most-watched telecast in over four years.
[07/25/25 - 08:59 AM]
"Live with Kelly and Mark" Grows for the Second Week in a Row in Total Viewers and Households
On Tuesday (7/8/25), featuring Jensen Ackles, "Live with Kelly and Mark" turned in its most-watched telecast (2.285 million) in nearly two months.
[07/22/25 - 03:03 PM]
ABC News' "Nightline" Ranks No. 1 in Adults 18-49, Leading CBS' "After Midnight" and NBC's "Late Night with Seth Meyers" in the Demo for the 6th Consecutive Week
"Nightline" posted week-to-week increases in Adults 25-54 and Adults 18-49, hitting a 4-week high in the key Adult news demo.
[07/22/25 - 12:01 PM]
Netflix Top 10 Week of July 14: "Untamed" Hunts and "KPop Demon Hunters" Slay in This Week's Top 10
True crime lovers also made their voices heard - documentary series "Amy Bradley Is Missing" appeared at No. 2 on the English TV list, with 12.2 million views.