or


[03/31/09 - 10:33 AM]
Oxygen Fastest Growing Network for W18-34 and W18-49 Among Top 25 Ad Supported Cable Networks
Oxygen spins the numbers for the first quarter of 2009.

[via press release from Oxygen]

OXYGEN FASTEST GROWING NETWORK FOR W18-34 AND W18-49 AMONG TOP 25 AD SUPPORTED CABLE NETWORKS

"BAD GIRLS CLUB" AND "AMERICAS NEXT TOP MODEL: OBSESSED" SET RATINGS RECORDS AND LIFT NETWORK TO ITS BEST QUARTER EVER

Oxygen Digital Breaks 100 Million Page Views Mark

NEW YORK - March 31, 2009 -- Oxygen continues its impressive start to 2009, outperforming the prior two quarters to celebrate the network's most successful quarter ever in primetime among W18-34, W18-49 and A18-49 according to Nielsen Media Research. Among W18-34, Oxygen is the fastest growing network versus all ad supported cable entertainment nets, due in large part to the success of "Bad Girls Club" and "America's Next Top Model: Obsessed." This was also Oxygen's youngest quarter ever with a median age of 39.9.

Oxygen is the fastest growing top 25 ad supported cable entertainment network among W18-49. For the quarter, Oxygen ranks #21 among all ad supported entertainment cable networks for W18-34, #23 among W18-49, and #27 among A18-49.

For the quarter, Oxygen averaged 105,000 W18-34 (a 57% improvement compared to Q12008), 187,000 W18-49 viewers (ahead 36%), 243,000 A18-49 viewers (up 23%), and 444,000 total viewers (up 24%). This was Oxygen's 15th consecutive quarter of year-over-year growth in primetime on W18-34, W18-49, and A18-49.

Oxygen's digital properties also saw their best quarter ever, due in large part to the success of the "Bad Girls Club," "Pretty Wicked" and "America's Next Top Model: Obsessed" microsites. Accumulating over 100 million page views this quarter saw a 481% increase over first quarter 2008.

This was also Oxygen's best March ever in primetime among younger women, as Oxygen averaged 108,000 W18-34 (up 50%), 190,000 W18-49 (up 30%), 244,000 A18-49 (up 19%), and 445,000 total viewers (a 19% improvement). March 2009 is the network's most watched month ever among W18-34, and its youngest month ever, with a median age of 38.4. With 46 million page views in March, the website celebrates its best month ever, and as the month nears the end, the site is close to 1 million unique visitors, the most ever for a single month.

Oxygen welcomed "America's Next Top Model" to the network with a new "Obsessed" branding campaign and huge success! The Sunday 1/25 "America's Next Top Model: Obsessed" marathon (11A-11P) lifted Oxygen to its most watched Sunday ever on a Total Day basis among W18-34 (134,000). January 24th - 25th, 2009 was Oxygen's most watched weekend ever on a Total Day basis among W18-34 (125,000), W18-49 (226,000) and A18-49 (280,000).

Season Three of "Bad Girls Club" reached new heights on-air and online. Last Tuesday's finale was the #1 telecast for the day among W18-34 among all cable networks. At the same time, the series dominated the online space as "Bad Girls Club" became one of the top ten topics on Twitter against atypical competition during the presidential address.

"Snapped" continues to pull in the ratings, and is getting younger. Season Seven of "Snapped" showed improvement among young women versus the show's Season Six results. Across six episodes, the show averages 122,000 W18-34 (up +11% from full Season Six results). The Season 7 premiere of "Snapped" on 1/08 at 10P was the show's most watched season premiere among W18-34, W18-49, A18-49 and total viewers.

Source: Nielsen Media Research, Quarterly, Monthly and Season Averages based on Most Current Data: Live + 7 through 3/15/09, blended with Live + Same Day through 3/29/09; individual telecast and single day performance points based on Live + Same Day data for date and time of airing. 1Q09 cable ranks includes ad supported cable entertainment networks that air in more than 50% of the daypart, AA(000).

Source, Oxygen.com: Q109 and March '09 reflect data through 3/26/09. Page Views & Unique Visitors - Insight XE from April '03 ~ April '08, Omniture SiteCatalyst May '08 forward; Video Streams - FeedRoom from Aug '06 ~ May '08, FeedRoom & Omniture SiteCatalyst jointly June '08 ~ Dec '08; Omniture SiteCatalyst Jan '08 forward.

About Oxygen Media:

Oxygen is a program service of NBC Universal Cable Entertainment and is currently available in over 74 million homes. The network was launched in 2000 to fill a void in the television landscape -- creating a network targeted to younger women. Oxygen is rewriting the rulebook for women's television, with a vast array of unconventional and original programming including "Bad Girls Club," "The Janice Dickinson Modeling Agency" and "Tori & Dean: Home Sweet Hollywood."





  [march 2009]  
S
M
T
W
T
F
S


· AMERICA'S NEXT TOP MODEL (VH1)
· BAD GIRLS CLUB, THE (OXYGEN)
· PRETTY WICKED (OXYGEN)
· SNAPPED (OXYGEN)





most recent ratings | view all posts
[06/03/25 - 03:04 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers, Adults 25-54 and Adults 18-49 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
For the 2nd week in a row, "Nightline" posted increases in Total Viewers, Adults 25-54 and Adults 18-49, turning in its strongest numbers across the board in more than 4 months.

[06/03/25 - 12:01 PM]
Netflix Top 10 Week of May 26: "Sirens" Enchants Top 10 Again, "Adolescence" Jumps to No. 2 on Most Popular
Also in English TV, "Cold Case: The Tylenol Murders" debuted at No. 2, as the three-part documentary series reexamined a string of unsolved murders tied to the over-the-counter painkiller that triggered a national panic in the '80s (11.9 million views).

[06/03/25 - 10:05 AM]
FOX MLB Scores 2.2 Million Viewers for 18-2 Yankees-Dodgers Blowout
The network's "Baseball Night in America" coverage was up 16% versus last year's FOX MLB regular-season average, despite heavy competition.

[06/03/25 - 09:40 AM]
ESPN Delivers Two of the Three Most-Watched Women's College World Series Non-Finals Games on Record
UCLA versus Tennessee delivered the largest softball audience in a decade.

[06/03/25 - 09:28 AM]
ESPN's Most-Watched Season of "Sunday Night Baseball" in Eight Years
The June 1 edition was the most-watched in seven years, since August 2018.

[06/03/25 - 07:32 AM]
Mega-Hit "Rock the Block" Delivers Another Standout Season for HGTV
The seven-episode run averaged a .66 live plus three-day rating among Adults 25-54 and a .84 live plus three-day rating among Women 25-54.

[06/02/25 - 01:00 PM]
"Saturday Night Live" Is the #1 Broadcast Entertainment Series for the 2024-25 Season in the 18-49 Demo
The 50th season of "Saturday Night Live" averaged 8.1 million viewers (L7) across all platforms.

[05/28/25 - 02:04 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
"Nightline" posted double-digit gains week to week across the board: Total Viewers, Adults 25-54 and Adults 18-49, drawing its largest overall audience in 12 weeks.

[05/28/25 - 01:29 PM]
Mets-Dodgers Produces FOX's Most-Watched Baseball Telecast This Season
Through seven telecasts, FOX Saturday baseball coverage is up +10% over last year.

[05/28/25 - 11:35 AM]
"The American Music Awards" Hosted by Jennifer Lopez Posts Largest Audience Since 2019
The live broadcast delivered 4.73 million viewers, up +34% from its last live broadcast in 2022 (airing November 20, 2022, on ABC).

[05/28/25 - 10:19 AM]
ESPN's "Sunday Night Baseball" Averaged 1.7 Million Viewers for NLCS Rematch Featuring Los Angeles Dodgers vs New York Mets
Said telecast was up 11% versus last year's "Sunday Night Baseball" average.

[05/28/25 - 07:52 AM]
Formula 1 Monaco Grand Prix Telecast on ABC Attracts Largest Live Audience Ever for Iconic Event
The audience broke the event's record viewership of 2.0 million that watched last year's race, with viewership peaking at 2.6 million during the 10:30-10:45 a.m. quarter hour.

[05/28/25 - 06:05 AM]
"The Chi" Season Seven Premiere Scores Two Million Cross-Platform Viewers
The season seven premiere scored two million cross-platform viewers, making the season seven premiere the most-streamed in the series' history, up +2% on streaming versus last season.

[05/27/25 - 12:01 PM]
Netflix Top 10 Week of May 19: "Sirens" Makes a Splash with No. 1 Debut
The limited series starring Julianne Moore, Meghann Fahy, Milly Alcock, and Kevin Bacon debuted in the No. 1 spot in English TV this week, claiming 16.7 million views in just four days and arriving in the Top 10 in all countries.

[05/26/25 - 01:09 PM]
Influx of Viewers Raises Global Audience to Over 90 Million for "The Last of Us"
In the U.S., the season 2 finale last night saw 3.7 million cross-platform viewers.