or


[03/31/09 - 10:33 AM]
Oxygen Fastest Growing Network for W18-34 and W18-49 Among Top 25 Ad Supported Cable Networks
Oxygen spins the numbers for the first quarter of 2009.
[via press release from Oxygen]

OXYGEN FASTEST GROWING NETWORK FOR W18-34 AND W18-49 AMONG TOP 25 AD SUPPORTED CABLE NETWORKS

"BAD GIRLS CLUB" AND "AMERICAS NEXT TOP MODEL: OBSESSED" SET RATINGS RECORDS AND LIFT NETWORK TO ITS BEST QUARTER EVER

Oxygen Digital Breaks 100 Million Page Views Mark

NEW YORK - March 31, 2009 -- Oxygen continues its impressive start to 2009, outperforming the prior two quarters to celebrate the network's most successful quarter ever in primetime among W18-34, W18-49 and A18-49 according to Nielsen Media Research. Among W18-34, Oxygen is the fastest growing network versus all ad supported cable entertainment nets, due in large part to the success of "Bad Girls Club" and "America's Next Top Model: Obsessed." This was also Oxygen's youngest quarter ever with a median age of 39.9.

Oxygen is the fastest growing top 25 ad supported cable entertainment network among W18-49. For the quarter, Oxygen ranks #21 among all ad supported entertainment cable networks for W18-34, #23 among W18-49, and #27 among A18-49.

For the quarter, Oxygen averaged 105,000 W18-34 (a 57% improvement compared to Q12008), 187,000 W18-49 viewers (ahead 36%), 243,000 A18-49 viewers (up 23%), and 444,000 total viewers (up 24%). This was Oxygen's 15th consecutive quarter of year-over-year growth in primetime on W18-34, W18-49, and A18-49.

Oxygen's digital properties also saw their best quarter ever, due in large part to the success of the "Bad Girls Club," "Pretty Wicked" and "America's Next Top Model: Obsessed" microsites. Accumulating over 100 million page views this quarter saw a 481% increase over first quarter 2008.

This was also Oxygen's best March ever in primetime among younger women, as Oxygen averaged 108,000 W18-34 (up 50%), 190,000 W18-49 (up 30%), 244,000 A18-49 (up 19%), and 445,000 total viewers (a 19% improvement). March 2009 is the network's most watched month ever among W18-34, and its youngest month ever, with a median age of 38.4. With 46 million page views in March, the website celebrates its best month ever, and as the month nears the end, the site is close to 1 million unique visitors, the most ever for a single month.

Oxygen welcomed "America's Next Top Model" to the network with a new "Obsessed" branding campaign and huge success! The Sunday 1/25 "America's Next Top Model: Obsessed" marathon (11A-11P) lifted Oxygen to its most watched Sunday ever on a Total Day basis among W18-34 (134,000). January 24th - 25th, 2009 was Oxygen's most watched weekend ever on a Total Day basis among W18-34 (125,000), W18-49 (226,000) and A18-49 (280,000).

Season Three of "Bad Girls Club" reached new heights on-air and online. Last Tuesday's finale was the #1 telecast for the day among W18-34 among all cable networks. At the same time, the series dominated the online space as "Bad Girls Club" became one of the top ten topics on Twitter against atypical competition during the presidential address.

"Snapped" continues to pull in the ratings, and is getting younger. Season Seven of "Snapped" showed improvement among young women versus the show's Season Six results. Across six episodes, the show averages 122,000 W18-34 (up +11% from full Season Six results). The Season 7 premiere of "Snapped" on 1/08 at 10P was the show's most watched season premiere among W18-34, W18-49, A18-49 and total viewers.

Source: Nielsen Media Research, Quarterly, Monthly and Season Averages based on Most Current Data: Live + 7 through 3/15/09, blended with Live + Same Day through 3/29/09; individual telecast and single day performance points based on Live + Same Day data for date and time of airing. 1Q09 cable ranks includes ad supported cable entertainment networks that air in more than 50% of the daypart, AA(000).

Source, Oxygen.com: Q109 and March '09 reflect data through 3/26/09. Page Views & Unique Visitors - Insight XE from April '03 ~ April '08, Omniture SiteCatalyst May '08 forward; Video Streams - FeedRoom from Aug '06 ~ May '08, FeedRoom & Omniture SiteCatalyst jointly June '08 ~ Dec '08; Omniture SiteCatalyst Jan '08 forward.

About Oxygen Media:

Oxygen is a program service of NBC Universal Cable Entertainment and is currently available in over 74 million homes. The network was launched in 2000 to fill a void in the television landscape -- creating a network targeted to younger women. Oxygen is rewriting the rulebook for women's television, with a vast array of unconventional and original programming including "Bad Girls Club," "The Janice Dickinson Modeling Agency" and "Tori & Dean: Home Sweet Hollywood."





  [march 2009]  
S
M
T
W
T
F
S


· AMERICA'S NEXT TOP MODEL (VH1)
· BAD GIRLS CLUB, THE (OXYGEN)
· PRETTY WICKED (OXYGEN)
· SNAPPED (OXYGEN)




most recent ratings | view all posts
[07/11/25 - 12:45 PM]
ABC Concludes September to May Season with Top Five Shows Among Adults 18-49 Including "High Potential," "Abbott Elementary," "The Rookie," "Shifting Gears" and "9-1-1"
Continuing to lead among broadcast series, ABC's "High Potential" stood as the No. 1 new drama among Total Viewers (16.41 million) and No. 1 new show among Adults 18-49 (3.85 rating).
[07/11/25 - 11:28 AM]
"Big Brother: Summer of Mystery" Premiere Up +10% from Last Summer
Last night, season 27 premiered to nearly 3 million viewers.
[07/09/25 - 03:03 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers and Adults 18-49 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
"Nightline" saw gains on the same week last year in Total Viewers (+3% - 663,000 vs. 644,000) and Adults 18-49 (+4% - 96,000 vs. 92,000).
[07/08/25 - 06:05 PM]
ESPN Formula 1 Coverage Enjoying Record-Breaking Season of Viewership
11 of 12 races held so far this season have had year-over-year viewership growth and seven of the 12 have set event viewership records.
[07/08/25 - 12:01 PM]
Netflix Top 10 Week of June 30: "Squid Game" Season 3 Leads Top 10 Globally, Climbs to No. 3 on Most Popular
Plus: "The Waterfront" maintained its Top 10 empire as the No. 1 English show in its third week with 5.6 million views.
[07/08/25 - 06:30 AM]
New AMC/AMC+ Epic Adventure Drama "Nautilus" Surfaces with 2.6 Million Premiere Night Viewers on Linear TV
The highly anticipated series premiered on Sunday, June 29 on AMC and AMC+, with new episodes premiering weekly on Sundays until the thrilling two-episode season finale on August 17.
[07/03/25 - 02:33 PM]
ABC News Same-Day Primetime Special "Verdict: The Diddy Trial" Is No. 1 in Adults 18-49 and Adults 25-54
Versus the competition in the time period, "Verdict: The Diddy Trial" outperformed NBC by +40% in Adults 18-49 (212,000 vs. 151,000) and +22% in Adults 25-54.
[07/02/25 - 06:44 PM]
Tyler Perry's "Divorced Sistas" Quickly Rises to Become BET+'s Most Watched Original Series in Platform History
Just halfway through the eight-episode season, existing subscribers and new fans of the show have boosted the drama series to the most-watched series premiere on BET+ in just three weeks.
[07/02/25 - 02:38 PM]
Hallmark Channel Earns #1 Most-Watched Network on Weekends Throughout June with "Passport to Love" Programming Event
"Passport to Love" helped elevate Hallmark Channel to be the #1 most-watched network on weekends throughout the month of June.

[07/01/25 - 12:01 PM]
Top 10 Week of June 23: "Squid Game" Season 3 Takes Over with Record-Breaking Global Debut at No. 1
"The Waterfront" was a Top 10 hit once more as the No. 1 series on the English TV list (11.6 million views).

[07/01/25 - 10:26 AM]
ESPN Formula 1 Viewership Notes After Austrian Grand Prix
ESPN's live telecast on Sunday, June 29, averaged 1.1 million viewers, a two percent gain over last year's race and the largest audience ever for the event on U.S. television.
[07/01/25 - 09:16 AM]
ESPN's "Sunday Night Baseball" Featuring the Minnesota Twins vs. Detroit Tigers Averaged 2 Million Viewers - Up 66% from Last Year's Comparable Game
The audience peaked with 2,304,000 viewers in the 9:15 p.m. ET quarter hour.
[06/27/25 - 02:29 PM]
"Live with Kelly and Mark" Gears Up for Summer Rising Week to Week in All Key Measures
Wednesday, June 11, was the most-viewed day of the week among Total Viewers (2.164 million).
[06/27/25 - 10:31 AM]
"Jimmy Kimmel Live" Tops Late-Night in Adults 18-49 for Third Week in a Row
Winning three of five nights in Kimmel's final week before summer guest hosts, Thursday, June 19, was the show's strongest night among Adults 18-49 (0.35 rating).
[06/25/25 - 11:55 AM]
Prime Video Finishes Groundbreaking First Season of Exclusive NASCAR Coverage
According to Nielsen, NASCAR on Prime posted a season average of 2.16 million viewers (AMA P2+) across five events, and attracted droves of younger viewers to its live coverage.