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[04/07/09 - 12:52 PM]
Original Movies Continue to Deliver Solid Demo Rankings
The Hallmark Channel spins the numbers for Saturday, April 4.

[via press release from The Hallmark Channel]

ORIGINAL MOVIES CONTINUE TO DELIVER SOLID DEMO RANKINGS

"Love Takes Wing" Ranks as Second-Highest-Rated Cable Movie Of the Day and Week

Hallmark Channel's Saturday night premiere of "Love Takes Wing" delivered a solid showing among demo ratings and deliveries, particularly among female viewers. The original movie ranked in the top five for W25-54 and W18-49 ratings (1.2; 0.8) and deliveries (600,000; 410,000).

In addition, "Love Takes Wing" ranked as the second-highest-rated ad-supported cable movie of the day and week delivering a 2.4 HH rating with 2.1 million homes, over 2.8 million total viewers and 3.9 million unduplicated viewers. The movie's performance also boosted Hallmark Channel to rank #2 for the night with a 2.0 HH rating.

Among the network's loyal baby boomer audience, "Love Takes Wing" ranked #4 for A25-54 rating (0.9) and #5 for A25-54 delivery (816,000). The film also ranked #8 for A18-49 rating (0.5).

Hallmark Channel continues to rank in the top 10 in Prime Time.

Source: The Nielsen Company, 3/30-4/5/09





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