FOR THE 2nd MONTH IN A ROW, ABC.COM DELIVERS 9 OUT OF TOP 10 SERIES VIEWED ONLINE
In March 2009, ABC.com Site Once Again Dominates Broadcast Competition for Online Video Viewing
According to the latest data from Nielsen VideoCensus for March 2009, ABC.com continued to deliver the most viewed series online in terms of unique viewers. For the second month in a row, ABC's site had 9 out of the top 10 series viewed on broadcast sites. "Dancing with the Stars" took the #1 spot in March with 3 million unique viewers, up 93% over the previous month.
Viewing of full episodes and short-form content from "Lost" (1.4 million unique viewers), "Grey's Anatomy" (1.2 million unique viewers), "Better Off Ted" (1.2 million unique viewers), "The Bachelor" (1 million unique viewers), "In the Motherhood" (986,000 unique viewers), "Desperate Housewives" (903,000 unique viewers ), "Ugly Betty" (780,000 unique viewers) and "Castle" (650,000 unique viewers) ranked 2nd, 3rd, 4th, 5th, 6th, 7th, 8th and 10th respectively.
"Lost" again ranked #1 in total streams, with 35.8 million, followed by "Grey's Anatomy" with 19.7 million total streams and "Dancing with the Stars" with 19.6 million streams.
ABC.com's Full Episode Player delivers a high-quality viewing experience to users and premium to advertisers, attracting a young, highly educated and loyal audience. Season to date, over 120 million episodes have been initiated through the ABC.com Full Episode Player. Last fall, ABC.com launched a new short-form video player, which allows users to embed videos throughout the web, including their own blogs and third-party social networking sites. The ABC.com short form player is home to over 2000 pieces of content including original webisodes, exclusive sneak peeks and interviews with the stars of ABC's most popular series, as well as ABC.com's original daily online series "Start Now." ABC.com is available anytime, anywhere on mobile devices at m.abc.com.
Source: Nielsen Online, VideoCensus, March 2009