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[04/13/09 - 11:35 AM]
CBS Enjoys a Masterful Sunday
CBS spins the numbers for Sunday, April 12.

[via press release from CBS]

CBS ENJOYS A MASTERFUL SUNDAY

Network Streaks to its Seventh Consecutive Sunday Win in Viewers; Fourth Consecutive in Key Demos

"60 Minutes," "The Amazing Race" and "Cold Case" Win Time Periods

CBS, with its late-running coverage of the Masters Tournament and its regularly scheduled lineup, placed first in viewers for the seventh consecutive Sunday and first in key demographics for the fourth consecutive Sunday, according to Nielsen preliminary live plus same day ratings for April 12.

Note: Due to late running Masters coverage, CBS's prime lineup began 38 minutes late. CBS's ratings are tentative and subject to change.

At 7:30 PM, 60 MINUTES was first in households (7.5/14), viewers (12.76m), adults 25-54 (3.9/11) and adults 18-49 (2.9/09).

THE AMAZING RACE 14 was first in households (6.2/10), viewers (10.58m), adults 25-54 (4.0/10) and adults 18-49 (2.9/08) from 8:30-9:30PM.

From 9:30-10:30 PM, COLD CASE was first in households (6.4/10), viewers (10.43m), second in adults 25-54 (3.5/07) and averaged a 2.6/07 in adults 18-49.

At 10:30 PM, THE UNIT averaged a 5.7/11 with 9.07m viewers, 3.1/09 in adults 25-54 and 2.4/07 in adults 18-49 � first in both households and viewers, second in adults 25-54 and adults 18-49 in the 10:30-11:00PM half-hour. .

CBS was first in households (6.9/12), viewers (11.76m), adults 25-54 (3.9/10) and adults 18-49 (2.9/08). CBS won seven consecutive Sundays in viewers, four in a row in both adults 25-54 and adults 18-49.

Updated Sunday ratings will be available on Tuesday.





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· 60 MINUTES (CBS)
· AMAZING RACE, THE (CBS)
· COLD CASE (CBS)
· UNIT, THE (CBS)











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