or


[04/16/09 - 11:43 AM]
ABC Is Up Over the Same Wednesday Last Year for 10 Consecutive Weeks
ABC spins the numbers for Wednesday, April 15.

[via press release from ABC]

Quick Take for Wednesday, April 15, 2009 (Fast Affiliate Live + Same Day Ratings)

Taking Second to Fox on the Night Among Adults 18-49, ABC is Up Over the Same Wednesday Last Year for 10 Consecutive Weeks

"Scrubs" Ranks No. 1 in its Slot with Men 18-34 for the 3rd Time in 5 Telecasts

Surging Week to Week, "Better Off Ted" Posts Best-Since-Debut Numbers

Up in Viewers and Young Adults, "Lost" Stands as Wednesday's No. 1 Scripted TV Series in Adults 18-49 for its 12th Straight Original Broadcast This Season

For the 2nd Week in a Row, "The Unusuals" Finishes No. 2 in its Slot In Adults 18-49, Improving the Time Period for ABC by 27% Year to Year

Wednesday Night (8:00-11:00 p.m.)

ABC placed No. 2 to an "Idol"-driven Fox on Wednesday among young adults: Adults 18-49 (2.6/7) and Adults 18-34 (2.5/8).

� Jumping 13% from the year-ago night in Adults 18-49 (4/16/08 = 2.3/6), ABC marked its 10th consecutive Wednesday delivering a year-to-year increase in the key young adult sales demo.

"Scrubs" (8:00-8:30 p.m.)

ABC's "Scrubs" took second place in its time period among Adults 18-49 (2.0/7) and delivered the No. 1 position in the half-hour with Men 18-34 (1.9/7) for the 3rd time in 5 telecasts.

� In Total Viewers (5.3 million) and Adults 18-49 (2.0/7), "Scrubs" delivered its best numbers in 3 weeks � since 3/25/09.

"Better Off Ted" (8:30-9:00 p.m.)

With strong retention of its lead-in (89% in Viewers/95% in Adults 18-49), ABC's "Better Off Ted" earned second place in its half-hour among Adults 18-49, beating its CBS comedy competition, a replay of "Gary Unmarried," by 6% (1.9/6 vs. 1.8/5). The new ABC comedy ranked No. 1 in the slot with Men 18-34 (1.7/6).

� Surging week to week by 18% in Total Viewers (4.7 million vs. 4.0 million) and by 12% in Adults 18-49 (1.9/6 vs. 1.7/5), "Better Off Ted" hit best-since-debut numbers.

"Lost" (9:00-10:00 p.m.)

Growing week to week opposite Fox's "American Idol" in the 9 o'clock hour, ABC's "Lost" beat out its CBS and NBC competition in the slot by wide margins among Adults 18-49. In fact, "Lost" marked its 12th straight original airing as Wednesday's No. 1 scripted TV show in Adults 18-49.

� "Lost" was up week to week in both Total Viewers (+5% - 9.0 million vs. 8.6 million) and Adults 18-49 (+3% - 3.9/10 vs. 3.8/10).

DVR Playback for "Lost": Season-to-date, "Lost" is one of the Top 5 most popularly recorded and played back shows on television in Total Viewers and the No. 2 biggest gainer in Adults 18-49, pulling in an additional 1.9 million viewers and picking up 1.0 rating point among young adults (a +21% jump) from the first-reported Live + Same Day numbers to the finalized Live + 7 Day averages.

"The Unusuals" (10:00-11:00 p.m.)

For the 2nd week in a row, ABC's "The Unusuals" finished No. 2 in the 10 o'clock hour among Adults 18-49 (1.9/5) to CBS' veteran "CSI: NY."

� Versus ABC's performance in the hour on the year-ago night with original drama programming ("Men in Trees" = 1.5/4), "The Unusuals" boosted the Net's Adult 18-49 delivery by 27%.

� On average, "The Unusuals" has improved ABC's performance in the slot by 16% in Total Viewers (6.5 million vs. 5.6 million) and by 5% in Adults 18-49 (2.0/6 vs. 1.9/5) over its average in the hour this season with regular series programming prior to its debut (Live + Same Day).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 31% currently, from 24% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 4/15/09.





  [april 2009]  
S
M
T
W
T
F
S
   


· AMERICAN IDOL (ABC)
· BETTER OFF TED (ABC)
· CSI: NEW YORK (CBS)
· GARY UNMARRIED (CBS)
· LOST (ABC)
· MEN IN TREES (ABC)
· SCRUBS (ABC)
· UNUSUALS, THE (ABC)





most recent ratings | view all posts
[10/14/18 - 08:28 AM]
Saturday's Broadcast Ratings: ABC Cruises to Victory with College Football
The Alphabet takes home top honors in total viewers and adults 18-49.

[10/14/18 - 07:49 AM]
College Football Week 7: ABC's "Saturday Night Football" Up an Impressive 57% Year-Over-Year
ESPN spins the numbers for Saturday, October 13.

[10/13/18 - 08:28 AM]
Friday's Broadcast Ratings: FOX, "Last Man Standing" Top Demo Race
The network take home the adults 18-49 crown while CBS is the most-watched network.

[10/12/18 - 03:26 PM]
"The Good Place" & "Superstore" Debuts Set Series Records in Digital
NBC further spins the numbers for the season to date.

[10/12/18 - 11:44 AM]
Freeform's Newly Expanded "31 Nights of Halloween" Launches with Gains Over the Prior Year, as 'Hocus Pocus' Reaches 8.2 Million Viewers in Its First Week
Freeform further spins the numbers for the week of October 1-7.

[10/12/18 - 08:26 AM]
Thursday's Broadcast Ratings: "Thursday Night Football" Rises in Latest FOX Victory
The network once again takes home top honors in total viewers and adults 18-49.

[10/11/18 - 08:13 AM]
Wednesday's Broadcast Ratings: FOX, "Empire" Hang Onto Demo Crown
The network's flagship drama and "Survivor" on CBS lead the night among adults 18-49.

[10/10/18 - 08:10 AM]
Tuesday's Broadcast Ratings: ABC Gets Boost from "American Music Awards"
The Alphabet shares the adults 18-49 crown with NBC, however said telecast is down 25% from a year ago.

[10/09/18 - 08:11 AM]
Monday's Broadcast Ratings: NBC Rides "The Voice," "Manifest" to Another Victory
The Peacock once again takes home top honors in total viewers and adults 18-49.

[10/09/18 - 07:17 AM]
ESPN's "Monday Night Football": Redskins-Saints Up Four Percent Year-Over-Year
ESPN spins the numbers for Monday, October 8.

[10/08/18 - 01:01 PM]
TLC Finishes 3rd Quarter as #1 Cable Network on Sunday Nights and #2 Overall in Ad-Supported Cable
TLC further spins the numbers for the quarter to date.

[10/08/18 - 08:15 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Powers NBC to Top Honors
The Peacock wins the night in total viewers and adults 18-49, both up from a year ago.

[10/07/18 - 08:31 AM]
Saturday's Broadcast Ratings: College Football Puts ABC on Top
The Alphabet's weekly franchise once again wins the night in total viewers and adults 18-49.

[10/06/18 - 08:23 AM]
Friday's Broadcast Ratings: "Last Man Standing" Powers FOX to Demo Victory
The comedy is down nearly 28% from last week's return but remains the night's top adults 18-49 draw.

[10/05/18 - 01:16 PM]
Discovery Channel's Ratings Soar in 3rd Quarter with 4th Straight Month of Year-to-Year Growth Among Key Demos
Discovery Channel further spins the numbers for the quarter to date.