or


[04/16/09 - 11:43 AM]
ABC Is Up Over the Same Wednesday Last Year for 10 Consecutive Weeks
ABC spins the numbers for Wednesday, April 15.

[via press release from ABC]

Quick Take for Wednesday, April 15, 2009 (Fast Affiliate Live + Same Day Ratings)

Taking Second to Fox on the Night Among Adults 18-49, ABC is Up Over the Same Wednesday Last Year for 10 Consecutive Weeks

"Scrubs" Ranks No. 1 in its Slot with Men 18-34 for the 3rd Time in 5 Telecasts

Surging Week to Week, "Better Off Ted" Posts Best-Since-Debut Numbers

Up in Viewers and Young Adults, "Lost" Stands as Wednesday's No. 1 Scripted TV Series in Adults 18-49 for its 12th Straight Original Broadcast This Season

For the 2nd Week in a Row, "The Unusuals" Finishes No. 2 in its Slot In Adults 18-49, Improving the Time Period for ABC by 27% Year to Year

Wednesday Night (8:00-11:00 p.m.)

ABC placed No. 2 to an "Idol"-driven Fox on Wednesday among young adults: Adults 18-49 (2.6/7) and Adults 18-34 (2.5/8).

� Jumping 13% from the year-ago night in Adults 18-49 (4/16/08 = 2.3/6), ABC marked its 10th consecutive Wednesday delivering a year-to-year increase in the key young adult sales demo.

"Scrubs" (8:00-8:30 p.m.)

ABC's "Scrubs" took second place in its time period among Adults 18-49 (2.0/7) and delivered the No. 1 position in the half-hour with Men 18-34 (1.9/7) for the 3rd time in 5 telecasts.

� In Total Viewers (5.3 million) and Adults 18-49 (2.0/7), "Scrubs" delivered its best numbers in 3 weeks � since 3/25/09.

"Better Off Ted" (8:30-9:00 p.m.)

With strong retention of its lead-in (89% in Viewers/95% in Adults 18-49), ABC's "Better Off Ted" earned second place in its half-hour among Adults 18-49, beating its CBS comedy competition, a replay of "Gary Unmarried," by 6% (1.9/6 vs. 1.8/5). The new ABC comedy ranked No. 1 in the slot with Men 18-34 (1.7/6).

� Surging week to week by 18% in Total Viewers (4.7 million vs. 4.0 million) and by 12% in Adults 18-49 (1.9/6 vs. 1.7/5), "Better Off Ted" hit best-since-debut numbers.

"Lost" (9:00-10:00 p.m.)

Growing week to week opposite Fox's "American Idol" in the 9 o'clock hour, ABC's "Lost" beat out its CBS and NBC competition in the slot by wide margins among Adults 18-49. In fact, "Lost" marked its 12th straight original airing as Wednesday's No. 1 scripted TV show in Adults 18-49.

� "Lost" was up week to week in both Total Viewers (+5% - 9.0 million vs. 8.6 million) and Adults 18-49 (+3% - 3.9/10 vs. 3.8/10).

DVR Playback for "Lost": Season-to-date, "Lost" is one of the Top 5 most popularly recorded and played back shows on television in Total Viewers and the No. 2 biggest gainer in Adults 18-49, pulling in an additional 1.9 million viewers and picking up 1.0 rating point among young adults (a +21% jump) from the first-reported Live + Same Day numbers to the finalized Live + 7 Day averages.

"The Unusuals" (10:00-11:00 p.m.)

For the 2nd week in a row, ABC's "The Unusuals" finished No. 2 in the 10 o'clock hour among Adults 18-49 (1.9/5) to CBS' veteran "CSI: NY."

� Versus ABC's performance in the hour on the year-ago night with original drama programming ("Men in Trees" = 1.5/4), "The Unusuals" boosted the Net's Adult 18-49 delivery by 27%.

� On average, "The Unusuals" has improved ABC's performance in the slot by 16% in Total Viewers (6.5 million vs. 5.6 million) and by 5% in Adults 18-49 (2.0/6 vs. 1.9/5) over its average in the hour this season with regular series programming prior to its debut (Live + Same Day).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 31% currently, from 24% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 4/15/09.





  [april 2009]  
S
M
T
W
T
F
S
   


· AMERICAN IDOL (ABC)
· BETTER OFF TED (ABC)
· CSI: NEW YORK (CBS)
· GARY UNMARRIED (CBS)
· LOST (ABC)
· MEN IN TREES (ABC)
· SCRUBS (ABC)
· UNUSUALS, THE (ABC)





most recent ratings | view all posts
[07/22/17 - 01:38 PM]
Disney's "Descendants 2" Amasses 13 Million Total Viewers Across Its Disney Channel, ABC, Disney XD, Freeform, Lifetime and Lifetime Movies Simulcast Premieres
Disney Channel spins the numbers for Friday, July 21.

[07/22/17 - 09:03 AM]
Friday's Broadcast Ratings: "Big Brother" Special Helps Boost CBS
The Eye wins the night among total viewers, shares the demo crown with NBC.

[07/21/17 - 08:31 AM]
Thursday's Broadcast Ratings: "Big Brother" Keeps CBS on Top
The Eye wins the evening for the fourth consecutive week.

[07/20/17 - 08:27 AM]
Wednesday's Broadcast Ratings: CBS Takes Home Top Honors with "Big Brother"
The Eye's summer mainstay leads the night in both total viewers and adults 18-49.

[07/19/17 - 08:20 AM]
Tuesday's Broadcast Ratings: NBC, "Got Talent" Eclipse the Competition
The Peacock beats the combined efforts of ABC, CBS, FOX and The CW among adults 18-49.

[07/18/17 - 12:47 PM]
A&E Network's Groundbreaking Series "Live PD" Hits Ratings High with 2.1 Million Total Viewers
A&E spins the numbers for Saturday, July 15.

[07/18/17 - 10:46 AM]
Crown Media's Holiday Programming Initiatives Elevate Networks as Top-Rated in Weekend Primetime
The Hallmark Channel spins the numbers for the week of July 10-16.

[07/18/17 - 08:24 AM]
Monday's Broadcast Ratings: "Bachelorette" Pulls in Front as ABC, NBC Share Demo Crown
The Peacock however is the most-watched broadcaster last night.

[07/17/17 - 02:30 PM]
Freeform's "The Fosters" and "The Bold Type" Premiere to No. 1 Ranks in Key Target Demographics
Freeform further spins the numbers for Tuesday, July 11.

[07/17/17 - 12:12 PM]
New Season of TLC's "OutDaughtered" Returns with Highest Ratings Ever
TLC further spins the numbers for Tuesday, July 11.

[07/17/17 - 08:44 AM]
Sunday's Broadcast Ratings: CBS, "Big Brother" Top Demo Race
The Eye narrowly edges the competition among adults 18-49.

[07/17/17 - 08:29 AM]
TV One's "Unsung" Season 11 Jagged Edge Premiere Clinches #1 Spot Among Adults 25-54 in 10 pm Slot
TV One further spins the numbers for Sunday, July 9.

[07/16/17 - 09:01 AM]
Saturday's Broadcast Ratings: NBC Edges Competition in Total Viewers with Repeat Lineup
ABC, CBS and NBC however all share the demo crown.

[07/15/17 - 09:32 AM]
Friday's Broadcast Ratings: NBC Tops Demos for Fifth Consecutive Week
The Peacock is the network to beat among adults 18-49.

[07/14/17 - 08:16 AM]
Thursday's Broadcast Ratings: NBC Tops Viewers, Shares Demo Honors with CBS
A recap of "America's Got Talent" helps push the Peacock on top last night.