[04/20/09 - 12:35 PM]
ABC Posts a Dominant Sunday Victory in Adults 18-49
ABC spins the numbers for Sunday, April 19.

[via press release from ABC]

Quick Take for Sunday, April 19, 2009 (Fast Affiliate Live + Same Day Ratings)

ABC Posts a Dominant Sunday Victory in Adults 18-49, Beating Out Second-Place Fox by 24%, Third-Place NBC by 35% and Fourth-Place CBS by 55%

On its First Original Telecast in 4 Weeks, ABC's "Desperate Housewives" Registers as Sunday's No. 1 TV Show in Both Total Viewers and Adults 18-49

"America's Funniest Home Videos" Overshadows the 7pm Hour in Adults 18-49

A Repeat "Home Edition" Beats Original Competition from 8-9pm, Including NBC's "Miss USA Pageant" and Fox's Series Debut of "Sit Down, Shut Up"

Towering Over Sunday's 9pm Hour, ABC's "Desperate Housewives" Outdraws Its Nearest Competitors by 3.7 Million Viewers and by 38% Among Adults 18-49

Returning to Original for the First Time in a Month, "Brothers & Sisters" Ranks No. 1 in its Slot Across the Key Adult Demos for its 4th Straight Original Airing

Sunday Night (7:00-11:00 p.m.)

ABC posted a dominant victory on Sunday evening in Adults 18-49 (3.1/8), beating out runner-up Fox by 24% (2.5/7), third-place NBC by 35% (2.3/6) and fourth-place CBS by 55% (2.0/5). Excluding only the 8 o'clock hour with a repeat "Home Edition," ABC placed No. 1 in 3 of 4 hours of the evening in the key young adult sales demo.

� On its first original telecast in 4 weeks (since 3/22/09), "Desperate Housewives" registered as Sunday's No. 1 TV show in both Total Viewers and Adults 18-49. "Housewives" marked its 18th time in 19 original broadcasts this season to qualify as Sunday's top entertainment series with viewers and young adults.

"America's Funniest Home Videos" (7:00-8:00 p.m.)

ABC's "America's Funniest Home Videos" finished a definitive No. 1 in the 7 o'clock hour in Adults 18-49 (2.2/7), outpacing No. 2 CBS 22% (1.8/6 � "60 Minutes"), No. 3 Fox by 57% (1.4/4 � "American Dad"/"King of the Hill") and No. 4 NBC by 120% (1.0/3 � "Miss USA Pageant").

"Extreme Makeover: Home Edition" (8:00-9:00 p.m.)

ABC's repeat "Extreme Makeover: Home Edition" was the second-most-watched show in the 8 o'clock hour, outdrawing original competition including the second half of NBC's "Miss USA Pageant" by 1.6 million viewers (7.6 million vs. 6.0 million) and by 29% in Adults 18-49 (2.2/6 vs. 1.7/5). Building its audience from start to finish, at 8:30 p.m. ABC's replay "Home Edition" outdelivered Fox's "Simpsons"-led series debut of "Sit Down, Shut Up" by 2.9 million viewers (8.1 million vs. 5.2 million) and by 9% in Adults 18-49 (2.5/6 vs. 2.3/6).

"Desperate Housewives" (9:00-10:00 p.m.)

Sunday's No. 1 TV program, ABC's "Desperate Housewives" towered over the 9 o'clock hour, outpacing its closest competitors by 3.7 million viewers (13.7 million vs. 10.0 million � CBS' "Hallmark Movie") and by 38% in Adults 18-49 (4.7/11 vs. 3.4/8 � Fox's originals of "Family Guy"/"American Dad").

� Despite a 4-week break from originals, "Housewives" matched its highest-rated telecast since early-February in Adults 18-34 (4.1/11) � since 2/8/08.

"Brothers & Sisters" (10:00-11:00 p.m.)

On its first original airing in a month (since 3/22/09), ABC's "Brothers & Sisters" delivered the No. 1 position in its time period for the 4th consecutive original telecast across each of the key Adult demos: AD18-34 (2.8/8), AD18-49 (3.3/9-tie) and AD25-54 (4.1/10).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 31% currently, from 24% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 4/19/09.

  [april 2009]  


most recent ratings | view all posts
[10/03/15 - 09:18 AM]
"Dateline NBC" Grows Week to Week by 10% in Both 18-49 and Total Viewers
NBC spins the numbers for Friday, October 2.

[10/03/15 - 09:03 AM]
"Gotham" Week 2 Rises 63% in Nielsen Live + 3 Day, Outrating Season Premiere
FOX further spins the numbers for Monday, September 28.

[10/03/15 - 08:47 AM]
"Blindspot" Generates NBC's Biggest Live + 3 Day 18-49 Lift in Nearly a Year
NBC further spins the numbers for Monday, September 28.

[10/03/15 - 08:21 AM]
ABC Wins Its 2nd Straight Friday in Adults 18-49, Outdelivering Runner-Up CBS by 17%
ABC spins the numbers for Friday, October 2.

[10/02/15 - 01:09 PM]
VH1's Primetime Ratings for Third Quarter Surge Ahead 34% Over Prior Quarter Among Adults 18-49
VH1 spins the numbers for the third quarter of 2015.

[10/02/15 - 12:50 PM]
Investigation Discovery Tops All of Ad-Supported Cable for Delivery of W25-54 in September
Investigation Discovery spins the numbers for the month of September.

[10/02/15 - 11:11 AM]
ABC Prime Posts the Biggest L+3 Lifts with 6 of the Top 10 Playback Gainers
ABC further spins the numbers for the week of September 21-27.

[10/02/15 - 11:00 AM]
More People Watch Portions of CBS News' Major News Programs During Premiere Week Than Any Other Broadcast Network's News Offerings
CBS News spins the numbers for the week of September 21-27.

[10/02/15 - 10:51 AM]
CBS Premiere Week Multi-Platform Snapshot
CBS further spins the numbers for the week of September 21-27.

[10/02/15 - 10:44 AM]
"The Big Bang Theory" Moves Ahead of "Sunday Night Football" as Premiere Week's Number One Program with L+3 Viewing
CBS further spins the numbers for the week of September 21-27.

[10/02/15 - 08:36 AM]
"The Blacklist" Equals Its High Since February
NBC spins the numbers for Thursday, October 1.

[10/02/15 - 08:32 AM]
Thursday's Broadcast Ratings: NFL Continues Its Reign for CBS
The Eye's football franchise is up double digits week-to-week and year-to-year.

[10/02/15 - 08:31 AM]
ABC's TGIT Drama Line-Up Delivers Thursday's Top 3 Entertainment Telecasts
ABC spins the numbers for Thursday, October 1.

[10/02/15 - 07:56 AM]
Live + 3 Day Ratings: ABC's "Quantico" Debut Captures 16 Million Viewers with Early Playback, Streaming and Tuesday's Encore
ABC further spins the numbers for Sunday, September 27.

[10/02/15 - 07:45 AM]
Week 3 of "Thursday Night Football" on CBS and NFL Network Scores with Overnight Ratings Increase of 16% Over Last Year
CBS spins the numbers for Thursday, October 1.