Kids Suit Up for Nicktoons Network's Iron Man
New Series Nabs Net's Highest-Rated Premiere Ever with Boys 6-11
NEW YORK, April 28 -- Nicktoons Network's debut of Iron Man: Armored Adventures (April 24, 7:30 p.m. ET)--the new action-packed animated series based on Marvel's popular super hero--was the network's highest-rated original series premiere ever with boys 6-11, averaging a 2.0/125,000 B6-11 (+100% in rating).
The hour-long block of back-to-back Iron Man premieres elevated Nicktoons Network's ratings during the 7-8 p.m. (ET) time period by +43% with kids 6-11 and +55% with boys 6-11, and averaged a 1.0/121,000 K6-11 and a 1.7/103,000 B6-11.
Overall, Nicktoons Network (available in 54 million U.S. households) lodged its highest-rated April ever this month with all core demographics and total viewers, averaging a 0.4/55,000 K6-11 (+33%), a 0.3/40,000 T9-14 (+50%) and 168,000 total viewers (+56%). Nicktoons Network grew its April ratings by +50% with boys 6-11 in total day and +33% in prime time, averaging a 0.6/39,000 B6-11 (total day) and 0.8/48,000 B6-11 (prime time). The network also posted a +67% April ratings gain with boys 9-14 in both total day and prime time, averaging a 0.5/29,000 B9-14 (total day) and a 0.5/31,000 B9-14 (prime time).
Highlights of Iron Man's 7:30 p.m. (ET) episode include:
Iron Man scored triple-digit yearly ratings gains of +100% with all kid demos, averaging a 1.2/249,000 K2-11 and a 1.2/153,000 K6-11.
Posting double-digit increases with boys 2-11 and total viewers, Iron Man averaged a 1.8/189,000 B2-11 (+80% in rating) and drew 511,000 P2+ (+90% in delivery).
The episode also averaged a 0.9/54,000 B9-14.
The Iron Man premiere catapulted NicktoonsNetwork.com to its highest week ever. The site earned 239,000 visitors (+389% versus last year) and 1.9 million page views (+1,390%) during the week of April 20.
Nicktoons Network is the fastest growing kids' network and offers a 24-hour schedule featuring programming such as the Nicktoons Network Animation Festival, Speed Racer: The Next Generation, Kappa Mikey, The Secret Show and Martin Mystery, as well as a roster of hits that have defined kids' and animation lovers' TV, including Avatar: The Last Airbender, Invader Zim, Danny Phantom, SpongeBob SquarePants, The Fairly OddParents and The Adventures of Jimmy Neutron, Boy Genius. Nicktoons Network is a part of the MTV Networks expanded suite of channels available for digital distribution. The new channels include MTV Hits, MTV Jams, Nicktoons Network and VH1 Mega Hits, expanding and strengthening MTV Networks' digital offerings to thirteen services.
Nicktoons Network currently reaches 54 million homes via cable, digital cable and satellite, and can be seen on Cablevision, Charter Communications, Comcast Cable, Cox Communications, DirecTV, DISH Network and Time Warner Cable. Nicktoons Network, and all related titles and logos are property of Viacom, Inc.