Quick Take for Monday, June 15, 2009
(Fast Affiliate Live + Same Day Ratings)
ABC's is No. 1 on Monday Night Among Adults 18-34 and
All Key Women Demos for the 2nd Week in a Row
ABC's "The Bachelorette" Leads from 8-10pm in Adults 18-49 for the 2nd Straight Week and Stands as Monday's No. 1 Program Among Adults 18-34 and Key Women
Head to head, "The Bachelorette" Beats NBC's "I'm a Celebrity�" by 1.9 Million Viewers and 33% in Adults 18-49, Widening its Young Adult Margin Week to Week
"Here Come the Newlyweds" Ranks No. 1 at 10pm
In Women 18-34 for the 3rd Straight Week
Monday Night (8:00-11:00 p.m.)
ABC's Monday lineup drew 5.9 million viewers and a 2.1/6 in Adults 18-49, finishing second on the night in both Nielsen measures. ABC ranked No. 1 on the night among Adults 18-34 (1.9/6) and in each of the key Women demographics (W18-34/W18-49/W25-54) for the 2nd week in a row.
"The Bachelorette" (8:00-10:00 p.m.)
"The Bachelorette" posted a time period winning performance for the 2nd week running among Adults 18-49 (2.4/7) and Adults 18-34 (2.1/7). "The Bachelorette" defeated its unscripted competition in the 2-hour time period, NBC's highly promoted "I'm a Celebrity�Get Me Out of Here!," by 1.9 million viewers (6.8 million vs. 4.9 million) and by 33% in Adults 18-49 (2.4/7 vs. 1.8/5), topping the NBC program by a wider margin in the key young adult sales demo versus the prior Monday (+19% on 06/08/09).
� "The Bachelorette" qualified as Monday's No. 1 program among Adults 18-34 (2.1/7), Women 18-34 (3.2/10) and Women 18-49 (3.5/10) for the 2nd consecutive week.
"Here Come the Newlyweds" (10:00-11:00 p.m.)
ABC's "Here Come the Newlyweds" won the 10 o'clock hour among Women 18-34 (2.0/6) for the 3rd straight week, standing as Monday's No. 2 program in the younger women demo, behind only ABC's "The Bachelorette."
A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 31% currently, from 25% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.
Source: Nielsen Media Research (Fast Affiliate Live + Same Day Program Ratings), 6/15/09.