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[06/16/09 - 11:44 AM]
Nhl Stanley Cup Final Paces NBC's Primetime Week of June 8-14
NBC spins the numbers for the week of June 8-14.

[via press release from NBC]

NHL STANLEY CUP FINAL PACES NBC'S PRIMETIME WEEK OF JUNE 8-14

NBC SPORTS' COVERAGE OF HOCKEY'S STANLEY CUP FINAL GAME 7 IS THE MOST-WATCHED NHL TELECAST IN 36 YEARS

GAME 7 ICES A FRIDAY NIGHTLONG WIN BY ALL KEY MEASURES, TOPPING THE ABC-CBS-FOX PRIMETIME AVERAGES COMBINED IN ADULTS 18-49 AND OTHER KEY MEASURES

THURSDAY'S 'I'M A CELEBRITY�GET ME OUT OF HERE!' WINS ITS SLOT IN ADULTS 18-49 AND OTHER KEY DEMOS

ON WEDNESDAY, 'I'M A CELEBRITY' SURGES 40 PERCENT IN 18-49 RATING FROM ITS FIRST HALF-HOUR TO ITS FOURTH AGAINST TOUGH FIRST-RUN COMPETITION

MONDAY'S 'I'M A CELEBRITY' INCREASES 41 PERCENT IN 18-49 AND 31 PERCENT IN TOTAL VIEWERS FROM ITS FIRST TO ITS FOURTH HALF-HOUR

'DATELINE' TIES FOR #1 IN THE MONDAY 10 P.M. HOUR IN 18-49

UNIVERSAL CITY, Calif. � June 16, 2009 � Paced by NBC Sports' coverage of Hockey's Stanley Cup Final Game 7 on Friday, which was the most-watched NHL telecast in 36 years, NBC averaged a 1.7 rating, 5 share in adults 18-49 and 5.0 million viewers overall for the week of June 8-14, according to in-home viewing figures from Nielsen Media Research.

NBC Sports' coverage of the Pittsburgh Penguins-Detroit Red Wings Stanley Cup Final Game 7 on Friday night averaged 8.0 million viewers, marking the highest viewership for an NHL telecast since May 10, 1973 (Montreal-Chicago, Game 6). In adults 18-49, the telecast averaged a 3.4 rating, 12 share, ranking #4 among all telecasts this week in primetime's key demo, behind only ABC's three NBA Finals telecasts. The Stanley Cup Final Game 7 was also the #4-ranked program of the week in all key adult-male demographics � men 18-34, men 18-49 and men 25-54 � again trailing only the three NBA games (rankings exclude pre and post-game sports telecasts).

Primetime averages for the week of June 8-14 in adults 18-49 were ABC (2.7/9), Fox (1.8/6), NBC (1.7/5), CBS (1.4/5), Univision (1.3/4), Telemundo (0.6/2) and CW (0.4/1). In overall total viewers the weekly averages were ABC (7.3 million), CBS (6.9 million), Fox (5.1 million), NBC (5.0 million), Univision (3.3 million), Telemundo and CW (1.2 million).

Through the first 38 weeks of the 2008-09 season, NBC is the only one of the major broadcast networks to decrease its median age versus the prior season. NBC is the "second youngest" of the major broadcast networks, with a median age of 47.7 years (versus 48.5 years at this point last season), 2.7 years "older" than Fox (45.0 years). By comparison, ABC's median age this season is 49.2 and CBS's median age is 54.1.

Season to date, NBC is running within 0.8 of a rating point of first place in primetime's key demographic of adults 18-49, versus a deficit of 1.4 points at this time last season.

NBC highlights for the week of June 8-14:

* On Friday, NBC Sports' coverage of Game 7 of the Pittsburgh Penguins-Detroit Red Wings Stanley Cup Final dominated the night, beating the ABC-CBS-Fox averages for the night combined in adults 18-49, adults 18-34, women 18-34 and all key adult-male demos. In adults 18-49, NBC won Friday night by a margin of 191 percent, with its highest Friday primetime average since the Beijing Olympics last August.

* This year's deciding Game 7, in which the Penguins defeated the Red Wings 2-1, was up 17 percent in 18-49 rating and 18 percent in total viewers versus last year's deciding Penguins-Red Wings Game 6 on June 4, 2008

* On Thursday, "I'm a Celebrity�Get Me Out of Here!" won its time period in adults 18-49 and other key demographics, up 50 percent in adults 18-49 versus NBC's rating in the time period on the same night last year.

* On Wednesday, "I'm a Celebrity�Get Me Out of Here!" surged 40 percent in 18-49 rating from its first half-hour to its fourth in a highly competitive time period that included Fox's "So You Think You Can Dance" and ABC's "Wipeout."

* On Tuesday, NBC Sports' coverage of Game 6 of the Pittsburgh Penguins-Detroit Red Wings Stanley Cup Final propelled NBC to a #2 finish in primetime in adults 18-49, adults 18-34 and other key demographics, trailing only ABC's coverage of the Lakers-Magic NBA Finals Game 3.

* On Monday, "I'm a Celebrity�Get Me Out of Here!" scored its highest 18-49 rating and biggest total viewership since the prior Tuesday's telecast, up 17 percent in the demo versus NBC's May sweep average for the slot. From its first half-hour to its fourth, "I'm a Celebrity" surged by 41 percent in adults 18-49 and 31 percent in total viewers.

* Also on Monday, "Dateline NBC" tied for #1 in adults 18-49 in the 10 p.m. hour.

Ratings reflect "live plus same day" data unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."

Additional NBC highlights for the week of June 8-14:

On Monday June 8 from 8-10 p.m. ET, "I'm a Celebrity�Get Me Out of Here!" (2.1 rating, 8 share in adults 18-49, 5.3 million viewers overall) scored the show's highest 18-49 rating and total-viewer result since the prior Tuesday's telecast and was up 17 percent in adults 18-49 versus NBC's May 2009 sweep average in this time period (2.1 vs. 1.8).

From its first half-hour to its fourth, "I'm a Celebrity...Get Me Out of Here!" increased by 41 percent in adults 18-49 (to a 2.4/7 from a 1.7/6) and by 31 percent or 1.4 million persons in total viewers (to 6.0 million from 4.6 million).

Monday from 10-11 p.m. ET, "Dateline NBC" (2.1/6 in 18-49, 6.8 million viewers overall) ranked #1 in adults 18-49 (tied with CBS's "CSI: Miami" encore). From its first half-hour to its second, "Dateline" increased by 15 percent in adults 18-49 (to a 2.3 from a 2.0) and by 12 percent in total viewers (to 7.2 million from 6.4 million), easily the biggest gains among the major networks in that hour.

On Tuesday, June 9 from 8:15-10:38 p.m. ET, NBC Sports' coverage of the Pittsburgh Penguins-Detroit Red Wings Stanley Cup Final Game 6 averaged a 2.4/7 in adults 18-49 and 5.8 million viewers overall. The pre-game telecast from 8-8:15 p.m. averaged a 1.6/6 in 18-49 and 4.2 million viewers overall.

NBC ranked #2 in primetime Tuesday in adults 18-49, adults 18-34, women 18-34 and all key adult-male demographics - men 18-49, 18-34 and 25-54 � behind only ABC's coverage of the NBA Finals.

On Wednesday June 10 from 8-10 p.m. ET, "I'm a Celebrity�Get Me Out of Here!" averaged a 1.8/5 in 18-49 and 4.8 million viewers overall. From its first half-hour to its fourth, Wednesday's "I'm a Celebrity�Get Me Out of Here!" increased by 40 percent in 18-49 rating (to a 2.1/6 from a 1.5/5) and by 33 percent in adults 18-34 (1.6/5 vs. 1.2/4) in a highly competitive time period that included Fox's "So You Think You Can Dance" and ABC's "Wipeout." "I'm a Celebrity" matched its 18-49 rating for the same night one week earlier (a 1.8/6 on June 3 from 8-9 p.m.).

Wednesday at 10 p.m. ET, an encore telecast of "Law & Order" (1.5/4 in 18-49, 4.9 million viewers overall) ranked #2 in its time period in adults 18-49 and tied for #1 among men 18-49.

On Thursday, June 11 from 8-9 p.m. ET, "I'm a Celebrity�Get Me Out of Here!" (1.8/6 in 18-49, 5.2 million viewers overall) won the time period in adults 18-49, adults 18-34 (tie), adults 25-54 and all key adult-female demographics. "I'm a Celebrity�Get Me Out of Here!" built its adult 18-49 rating by 18 percent from half-hour to half-hour (to a 2.0 rating from a 1.7 rating) and increased 20 percent among women 18-49 (to a 2.4 from a 2.0). Versus NBC's performance in this time period on the same night last year, "I'm a Celebrity" was up 50 percent in 18-49 rating (1.8 vs. 1.2).

Thursday at 9 p.m. ET, an encore telecast of "The Office" delivered a 1.5/4 in 18-49 and 3.5 million viewers overall. At 9:31 p.m., an encore telecast of "30 Rock" averaged a `1.2/3 in 18-49 and 3.1 million viewers overall.

Thursday from 10:01-11 p.m. ET, "The Listener" averaged a 1.3/4 in 18-49 and 4.4 million viewers overall. Facing exceptional competition from ABC's coverage of the NBA Finals, "The Listener" grew from its first half-hour to its second by 17 percent in adults 18-49 (to a 1.4 from a 1.2), by 20 percent in women 18-49 (1.8 vs. 1.5) and 21 percent in women 25-54 (2.3 vs. 1.9).

On Friday, June 12 from 8:15-11 p.m. ET, NBC Sports' coverage of the Pittsburgh Penguins-Detroit Red Wings Stanley Cup Final Game 7 averaged a 3.4/12 in adults 18-49 and 8.0 million viewers overall. The pre-game telecast from 8-8:15 p.m. averaged a 1.9/9 in 18-49 and 5.0 million viewers overall.

With an average 8.0 million total viewers, this marks the highest viewership for an NHL telecast in 36 years (since May 10, 1973, Stanley Cup Finals Game 6 on NBC, Montreal-Chicago, 9.4 million). In adults 18-49, this is the top-scoring telecast of a Stanley Cup Final in six years (since Game 7 of the 2003 Ducks-Devils Final on Monday, June 9, 2003, a 3.4/10 in 18-49). This year's deciding Game 7 was up 17 percent in 18-49 rating and 18 percent in total viewers versus last year's deciding Game 6 (a 2.9/9 in 18-49 and 6.8 million viewers overall for the Red Wings-Penguins on Wednesday, June 4, 2008).

NBC's coverage of Game 7 dominated the night, beating the ABC-CBS-Fox averages for the night combined in adults 18-49, adults 18-34, women 18-34 and all key adult-male demos. In adults 18-49, NBC won Friday night by a margin of 191 percent (3.2 vs. a 1.1 for CBS in second place) and by 41 percent in total viewers (7.7 million vs. CBS's 5.5 million). NBC's Friday primetime average of a 3.2/12 in adults 18-49 from 8-11 p.m. ET marks the network's top-rated Friday night since the Beijing Olympics last August.

Overall this year, the series averaged 5.6 million viewers for the five games on NBC, the best since 2002 on ABC (three telecasts, Detroit-Carolina, 5.8 million).

On Saturday, June 13 at 9 p.m. ET, an encore telecast of "Law & Order" (0.5/2 in 18-49, 3.4 million viewers overall) built by 67 percent in 18-49 rating and 158 percent in total viewers on its lead-in from the previous hour � a 0.3/1 and 1.3 million viewers overall for "Kings" from 8-9 p.m.

Saturday at 10 p.m. ET, a rebroadcast of "Law & Order: SVU" (0.9/3 in 18-49, 4.3 million viewers overall) ranked #2 among the broadcast networks in adults 18-49 and #1 outright in men 18-49 and men 25-54 (tied). From half-hour to half-hour, "SVU" built by 38 percent in adults 18-49 (to a 1.1 from a 0.8).

On Sunday, June 14 from 7-8 p.m. ET, "Dateline NBC" averaged a 0.9/3 in 18-49 and 4.8 million viewers overall. "Dateline" tied rival newsmagazine "60 Minutes" in adults 18-49 and 18-34 and out-rated "60 Minutes" in all key adult-female demos. From its first half-hour to its second, "Dateline" increased in women 18-49 by 20 percent (to a 1.2 from a 1.0).

Sunday from 8-11 p.m. ET, an encore telecast of "10.5: Apocalypse" averaged a 0.9/3 in 18-49 and 3.9 million viewers overall.





  [june 2009]  
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· 10.5: APOCALYPSE (NBC)
· 30 ROCK (NBC)
· 60 MINUTES (CBS)
· CSI: MIAMI (CBS)
· DATELINE NBC (NBC)
· I'M A CELEBRITY, GET ME OUT OF HERE! (NBC)
· KINGS (NBC)
· LAW & ORDER (NBC)
· LAW & ORDER: SPECIAL VICTIMS UNIT (NBC)
· LISTENER, THE (ION)
· OFFICE, THE (NBC)
· SO YOU THINK YOU CAN DANCE (FOX)
· WIPEOUT (ABC)









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