or


[06/30/09 - 01:01 PM]
USA Delivers Best 2q Ever on Cable
USA spins the numbers for the second quarter of 2009.

[via press release from USA]

USA DELIVERS BEST 2Q EVER ON CABLE

12TH Straight Quarterly Win in P18-49, P25-54 and Total Viewers

Beats CW by Double Digits & Beats Broadcast in 175 primetime hours

NEW YORK, NEW YORK � June 30, 2009 �USA won the second quarter of 2009 with cable's highest ever 2nd quarter among P25-54 (1.47 million), P18-49 (1.37 million), total viewers (3.17 million) and households (2.37 million). This is the first time on cable any network has delivered over 3 million total viewers in a 2nd quarter.

This continues USA's streak with 12 consecutive quarterly wins among P25-54, P18-49 and total viewers among ad-supported entertainment cable.

USA dunked the competition in 2Q09, as the #1 cable network over 2nd place TNT among P25-54 (+9% over #2 TNT), P18-49 (+3%), total viewers (+20%), and households (+20%), as well as securing the best household coverage rating in all of cable (2.41, +0.39 over #2 TNT).

USA continues to outperform the CW in Primetime, delivering +36% more in P18-49, +59% more in P25-54, +3% more in P18-34, and +77% more total viewers in 2Q09. Additionally, USA secured victories over "Big 4" Broadcasters in 175 primetime hours in 2Q09.*

� Four of the top five P25-54 scripted series on cable in 2Q09 were USA Originals, with ROYAL PAINS (3.014 million 25-54 and 2.781 million P18-49) and BURN NOTICE (3.016 million P25-54 and 2.754 million P18-49) claiming the top two spots for P25-54 and P18-49 while IN PLAIN SIGHT ranked 4th for P25-54 (2.27 million) and 5th P18-49 (1.96 million) and LAW & ORDER: CRIMINAL INTENT was the #5 P25-54 (1.911 million) scripted series and #8 P18-49 (1.612 million). BURN NOTICE and ROYAL PAINS were the only scripted series on cable to average over 3 million P25-54 and 2.5 million P18-49 viewers in 2Q09.

� USA is poised to retain the honor of being home to the top new series of the year for its fourth year in a row (2006 PSYCH, 2007 BURN NOTICE, 2008 IN PLAIN SIGHT) as its latest original offering, ROYAL PAINS, is the #1 new series of the year to date. ROYAL PAINS was the first new scripted series in five years cable or broadcast to grow from week two to week three in its first season. The series premiere delivered more households than any previous USA series premiere and was the network's best series premiere since THE DEAD ZONE on P18-34 and since PSYCH for P18-49 and total viewers.

� ROYAL PAINS was the most watched scripted series on cable in 2Q09 among P18-49 (2.78 million),

� In the Thursday 10-11P time period in the weeks when USA aired ROYAL PAINS, the network was second only to ABC in delivering P18-49 and P18-34.

� BURN NOTICE was the #1 original scripted series in 2Q09 among P25-54 (3.02 million), having enjoyed its best season premiere ever. This was the #2 scripted series of the quarter among P18-49 (2.75 million) and ranked 3rd among P18-34 (1.21 million), total viewers (6.31 million), and households (4.46 million).

� IN PLAIN SIGHT and LAW & ORDER: CRIMINAL INTENT were the top two series on Sundays in 2Q09 among P25-54 (IPS 2.27 million / CI 1.91 million), total viewers (4.68 million / 4.11 million), and households (3.51 million / 3.09 million). IN PLAIN SIGHT was also the top series on Sundays among P18-49 (1.96 million).

� The June 15th show was the most watched 3-Hour episode of WWE MONDAY NIGHT RAW ever for P25-54 (2.63 million), while the June 22nd installment (the first ever to run commercial-free) was the most watched episode since March 25, 2002 for total viewers (6.81 million) and households (4.48 million) and the most watched since July 28, 2003 among P18-49 (3.1 2 million).

*Hours won over Big 4 Broadcast reflect nightly Live+SD information, counting a win in any hour that USA beat ABC, CBS, FOX or NBC in A, M, or F 18-49, 25-54, 18-34, or total viewers

USA Network is the #1 network in all of basic cable and is seen in 94 million U.S. homes. A division of NBC Universal, USA is the cable television leader in original series and is home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





  [june 2009]  
S
M
T
W
T
F
S
 


· BURN NOTICE (USA)
· DEAD ZONE, THE (USA)
· IN PLAIN SIGHT (USA)
· LAW & ORDER: CRIMINAL INTENT (USA)
· PSYCH (USA)
· ROYAL PAINS (USA)
· WWE RAW (NETFLIX)





most recent ratings | view all posts
[10/30/26 - 08:57 AM]
ABC News Wins Across Friday Night, Sunday Morning and Late-Night
"20/20: Help Dale Find Dee" ranked as Friday's No. 1 newsmagazine in Total Viewers, Adults 25-54, and Adults 18-49.

[10/29/26 - 03:25 PM]
Champions at Last: 14.2 Million Viewers Projected for FOX Sports' Coverage of Milwaukee Brewers World Series Clinch
13,476,000 viewers tuned in for World Series Game 4 presented by Capital One across FOX and FOX Deportes.

[10/29/26 - 12:21 PM]
ABC Thursday Returns Strong with "9-1-1" and "9-1-1: Nashville" Rising Over Previous Season Averages
The Season 10 debut of "9-1-1" (8 p.m.) earned 8.14 million Total Viewers after seven days of viewing on ABC, Hulu, Hulu on Disney+ and digital platforms, based on Nielsen's competitive multiplatform measurement.

[10/28/26 - 03:31 PM]
Cowboys-Eagles on "Monday Night Football" Delivers 18.8M Viewers
Seven weeks into ESPN's Super Bowl LXI season, "Monday Night Football" is up 26% compared to the same point in 2025, averaging 19M viewers.

[10/28/26 - 11:30 AM]
"The Drew Barrymore Show" Hits All-Time Series High
This season to date, "The Drew Barrymore Show" averaged 1.90 million total viewers, up +36% year over year.

[10/28/26 - 11:01 AM]
Top 10 Most-Watched Prime Original Films & Series for the Week of October 19
"The Terminal List," "Carrie," "Reacher," "Neagley," and "Off Campus" led all original series worldwide.

[10/27/26 - 03:36 PM]
College Football on FOX Scores Big Numbers in Week 8
7,015,000 viewers tuned into FOX "Big Noon Saturday" for Indiana's win over Michigan.

[10/27/26 - 03:14 PM]
FOX's "America's Game of the Week" Roars with 24,670,000 Viewers in Week 7
The network's Sunday window ranks as the #1 program in all of television through the first seven weeks of the season (24,749,000 average).

[10/27/26 - 03:10 PM]
NFL's First-Ever Paris Game Draws 7.7M Viewers, Concluding Strong October for NFL Network
NFL Network's October International Series slate is averaging 7.1M viewers, up 18% vs. the network's overall six-game International Series average last season.

[10/27/26 - 03:03 PM]
No Time Like October: FOX Sports Drives in 12,259,000 Viewers for Game 1 and 10,854,000 Viewers for Game 2
Both telecasts were the most-watched of their respective days on any network.

[10/27/26 - 02:59 PM]
NBC and Peacock Deliver Most-Watched WNBA Finals Game 4 Ever
Led by Gabby Williams' 17 points, Golden State's 67-62 win over Atlanta peaked at 2.5 million viewers for the game's exciting conclusion from 3:30-3:45 p.m. ET.

[10/27/26 - 02:40 PM]
"College GameDay Built by The Home Depot" Continues Record-Setting Season; ESPN Networks Deliver Three of the Top Five Games Across All Nets
Ole Miss/Texas (8.1 million) was the top game of the week and added to ESPN's nine total games this season with 8+ million viewers.

[10/27/26 - 02:06 PM]
Chiefs-Seahawks Is Most Watched Week 7 NBC "Sunday Night Football" Game Since 2013, Averaging 26.3 Million Viewers on NBC & Peacock
The audience peaked at 29.0 million viewers on NBC and Peacock in the second quarter (9:30-9:45 p.m. ET).

[10/27/26 - 01:01 PM]
"Crystal Lake" Makes Killer Debut on Peacock
"Crystal Lake" has generated 1.3 billion minutes watched over its first 11 days, making it the fourth highest scripted original series ever on Peacock.

[10/26/26 - 11:32 AM]
ESPN's NBA Opening Week Delivered Its Largest Audience Since 2014
The Philadelphia 76ers' victory over the Cleveland Cavaliers averaged 2.5 million viewers, up 26% from last year's comparable game.