Quick Take for Monday, July 6, 2009
(Fast Affiliate Live + Same Day Ratings)
ABC's is No. 1 on Monday Night Among Adults 18-49
And Adults 18-34 for the 2nd Week in a Row
Making ABC the Most-Watched Net from 8-10p for the 3rd Straight Week,
ABC's "The Bachelorette" Wins its Slot in Key Adults for the 4th Time in 5 Weeks
"The Bachelorette" is Monday's No. 1 Program in Adults 18-34 and Key Women
"Here Come the Newlyweds" Wins at 10pm in Adults 18-34 and Key Women,
Taking the Top Spot in Women 18-34 for the 5th Time in 6 Weeks
Monday Night (8:00-11:00 p.m.)
ABC won Monday in Adults 18-49 (2.3/7) and Adults 18-34 (2.0/7), ranking No. 1 on the night for the 2nd week in a row in both young adult demographics.
"The Bachelorette" (8:00-10:00 p.m.)
Making ABC the most-watched Network in the 2-hour time period for the 3rd week running (7.7 million), "The Bachelorette" also won its time-slot among Adults 18-49 (2.5/8) and Adults 18-34 (2.2/8). In fact, "The Bachelorette" took the No. 1 position in both young adult demos for the 4th time in the last 5 weeks.
� "The Bachelorette" qualified as Monday's No. 1 program among Adults 18-34 (2.2/8), Women 18-34 (3.4/11) and Women 18-49 (3.8/11) for the 4th time in its last 5 telecasts.
"Here Come the Newlyweds" (10:00-11:00 p.m.)
The season's penultimate episode of ABC's "Here Come the Newlyweds" won the 10 o'clock hour among Adults 18-34 (1.7/5), Women 18-34 (2.4/7) and Women 18-49 (2.6/7). In fact, the unscripted ABC series topped its time period among Women 18-34 for the 2nd consecutive week and for the 5th time in the last 6 weeks.
A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 32% currently, from 25% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.
Source: Nielsen Media Research (Fast Affiliate Live + Same Ratings), 7/6/09.