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Ratings Highlights for Tuesday, July 7, 2009
(Final National Ratings)
Launch of Original Series "10 Things I Hate About You" Becomes ABC Family's No. 1 Comedy Debut Ever in Viewers and Across Key 18-34 and 18-49 Demos
"10 Things" is Tuesday's No. 1 Scripted Prime Cable Telecast in Women 18-34,
TV's No. 1 Scripted Prime Show in Females 12-34, and the
No. 1 TV Program in Prime Among Female Teens
"10 Things" Ranks as Cable's No. 1 Program at 8 O'Clock in Women 18-34,
Women 18-49, Viewers 12-34 and Females 12-34,
and TV's No. 1 Program in Female Teens
Among All Series Debuts, "10 Things" Stands as
ABC Family's No. 3 Series Launch on Record in Women 18-34
"10 Things" Registers ABC Family's Best Time Period Numbers in 9 Months
in Viewers 12-34 and Females 12-34, and Highest Numbers
With Regular Programming in Across Key 18-34 and 18-49 Demos
Versus Prior 4-Week Time Period Levels, "10 Things" Garners
Impressive Triple-Digit Percent Increases Across Key Demos
"10 Things I Hate About You" (8:00-8:36 p.m.)
ABC Family's newest original series, "10 Things I Hate About You," launched as the net's No. 1 comedy series debut on record in Total Viewers (1.6 million), Adults 18-34 (509,000), Women 18-34 (396,000), Adults 18-49 (734,000) and Women 18-49 (574,000).
"10 Things" ranked as Tuesday's No. 1 scripted program in Prime in Women 18-34 and TV's No. 1 scripted Prime telecast in Females 12-34. In Female Teens, "10 Things" finished No. 1 among all prime TV telecasts.
"10 Things" stood as cable's No. 1 program in the time slot in Women 18-34 (396,000/1.2 rating), Women 18-49 (574,000/0.9 rating � tied on rating), Viewers 12-34 (936,000/1.0 rating) and Females 12-34 (762,000/1.7 rating), and TV's No. 1 program in prime overall in Females Teens (367,000/3.0 rating).
� "10 Things" became ABC Family's No. 3 series debut ever in Women 18-34, behind only the July '08 debut of "The Secret Life of the American Teenager" and the recent bow of "Make It or Break It."
� "10 Things" generated ABC Family's best deliveries in the half hour in 9 months in Viewers 12-34 and Female 12-34, and the net's best numbers in 9 months with regular programming (excludes "25 Days of Christmas") among Adults/Women 18-34 and 18-49.
� "10 Things" exceeded prior 4-week time period averages across the board, including by more than double in Adults 18-34 (102% - 509,000 vs. 252,000), Women 18-34 (185% - 396,000 vs. 139,000), Women 18-49 (133% - 574,000 vs. 246,000) and Viewers 12-34 (167% - 936,000 vs. 350,000), and by well more than triple in Females 12-34 (295% - 762,000 vs. 193,000 and Female Teens (580% - 367,000 vs. 54,000). In Total Viewers, delivery increased by a substantial 74% (1.6 million vs. 919,000).
Source: Nielsen Media Research (Preliminary National Ratings, Live + Same Day, 7/7/09, Prior 4-Week, 6/9-6/30/09).
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