Quick Take for Wednesday, July 15, 2009
(Fast Affiliate Live + Same Day Ratings)
ABC is Up Year to Year on Wednesday in Viewers and Adults 18-49
For the 5th Week in a Row and Ranks No. 1 on the Night Across All Key Men
The Most-Watched TV Show in its Hour for the 5th Week Running,
"Wipeout" Also Places No. 1 at 8pm in Adults 18-49 for the 3rd Time in 4 Weeks
"I Survived a Japanese Game Show" Builds on the Previous Week's Telecast
In Total Viewers and Adults 18-49 for the Second Week in a Row
"Primetime: Crime" Tops NBC's "The Philanthropist" at 10pm
In Viewers and Young Adults for the Second Consecutive Week
Wednesday Night (8:00-11:00 p.m.)
ABC finished second on Wednesday among Adults 18-49 (1.9/6-tie) and Adults 18-34 (1.5/6), while ranking No.1 across each of the key Men demographics: Men 18-34 � 1.5/6, Men 18-49 � 1.8/6 and Men 25-54 � 2.1/7.
� Surging from the year-ago night (7/16/08) by 1.1 million viewers (5.9 million vs. 4.8 million) and by 27% in Adults 18-49 (1.9/6 vs. 1.5/5), ABC saw increases over its Wednesday results year to year for the 6th consecutive week.
"Wipeout" (8:00-9:00 p.m.)
Standing as the most-watched TV show in the 8 o'clock hour by a margin of 12% over second-place Fox's "So You Think You Can Dance" (7.7 million vs. 6.9 million), ABC's "Wipeout" ranked No. 1 during Wednesday's 8 o'clock hour for the 5th week in a row. "Wipeout" also logged the No. 1 position in the hour with Adults 18-49 (2.6/9-tie) for the 3rd time in the last 4 weeks. Furthermore, for the 8th straight week (every telecast this summer) the ABC unscripted series won its time slot across all key Men demos (M18-34 � 1.9/8, M18-49 � 2.5/10 and M25-54 � 2.7/10).
� "Wipeout" qualified as Wednesday's No. 2 TV program in Total Viewers and Adults 18-49 (tie), behind only "America's Got Talent" (9:00-10:00 p.m.). It stood as the No. 1 TV show of the evening with Men 18-49 and Men 18-34 for the 6th time in 7 telecasts.
"I Survived a Japanese Game Show" (9:00-10:00 p.m.)
Building on the previous week's telecast for the second week in a row, ABC's "I Survived a Japanese Game Show" saw week-to-week increases of 13% in Total Viewers (4.4 million vs. 3.9 million) and 14% in Adults 18-49 (1.6/5 vs. 1.4/4).
"Primetime: Crime" (10:00-11:00 p.m.)
ABC News' "Primetime: Crime" took second in the 10 o'clock hour in Total Viewers (5.6 million), Adults 18-49 (1.6/5) and Adults 25-54 (2.1/6). The ABC newsmagazine topped its original competition in the time slot for the second week running, beating NBC's "The Philanthropist" by 1.3 million viewers (5.6 million vs. 4.3 million) and by 45% in Adults 18-49 (1.6/5 vs. 1.1/4).
A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 32% currently, from 25% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.
Source: Nielsen Media Research (National Fast Affiliate Live + Same Day Ratings), 7/15/09.