or


[07/28/09 - 12:25 PM]
ABC Dominates Monday Night in Viewers and Young Adults
ABC spins the numbers for Monday, July 27.

[via press release from ABC]

Quick Take for Monday, July 27, 2009 (Fast Affiliate Live + Same Day Ratings)

Posting Summer-High Numbers, ABC Dominates Monday Night in Viewers and Young Adults, Winning in Adults 18-49 for the 4th Time in 5 Weeks

ABC's "The Bachelorette" Finale Hits Season-Highs, Marking Net's Biggest Non-Sports Summer Audience from 8-10pm in 8 Years and Highest Adults 18-49 Rating in 7 Years

Season Closer of "The Bachelorette" Posts Show's Most-Watched Telecast in 5 Years

Wining at 10pm in Young Adults for the 2nd Straight Week, "Dating in the Dark" Retains All of its Week-Ago Debut Numbers to Stand as the No. 1 New TV Series

Monday Night (8:00-11:00 p.m.)

Building on the previous week and hitting summer highs for the 3rd week in a row in viewers and young adults, ABC posted a dominant win on Monday with the season finale of "The Bachelorette" and Week 2 of "Dating in the Dark." ABC beat out second-place CBS by 1.4 million viewers (8.7 million vs. 7.3 million) and by 48% in Adults 18-49 (3.1/9 vs. 2.1/6). Winning each half-hour of the night for the 2nd straight week, ABC led Monday in the key Adults 18-49 sales demo for the 2nd week running and for the 4th time in the last 5 weeks.

"The Bachelorette" (8:00-10:00 p.m.)

Turning in its strongest numbers of the season, the season finale of "The Bachelorette" towered above its 2-hour time period competition to qualify as Monday's No. 1 TV program in both Total Viewers (9.9 million) and Adults 18-49 (3.4/10 - 2nd week in a row). In fact, the fifth-season ender marked ABC's biggest non-sports summer audience in the time period in 7 years and its highest-rating among Adults 18-49 in 8 years - since 7/8/02 and 5/28/01, respectively. In addition, the 5th season closer of "The Bachelorette" generated the show's most-watched telecast in over 5 years - since the Season 2 finale on 2/25/04.

* "The Bachelorette" saw its audience grow by 2.7 million viewers (8.8 million to 11.5 million) and 45% in Adults 18-49 (2.9/10 to 4.2/11) from 8:00-10:00 p.m., with Bachelorette Jillian giving the final rose to Ed.

* "The Bachelorette" saw increases over its year-ago season finale (7/7/08) by 4% in Total Viewers (9.9 million vs. 9.5 million) and by 7% in Adults 18-34 (3.2/11 vs. 3.0/10), while matching its year-ago performance in Adults 18-49.

"Dating in the Dark" (10:00-11:00 p.m.)

Winning its 10 o'clock time period for the 2nd week in a row among Adults 18-34 (2.3/7) and Adults 18-49 (2.5/7), ABC's "Dating in the Dark" retained all of its week-earlier debut numbers to stand as the No. 1 new TV series of Summer 2009 with Total Viewers and Adults 18-49.

* "Dating in the Dark" qualified as the No. 2 program of the night for the 2nd consecutive week among Adults 18-34 (2.3/7), Women 18-34 (3.0/10) and Women 18-49 (3.4/10), behind only "The Bachelorette" season ender.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 32% currently, from 25% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 7/27/09.





  [july 2009]  
S
M
T
W
T
F
S
   


· BACHELORETTE, THE (ABC)
· DATING IN THE DARK (ABC)





most recent ratings | view all posts
[05/26/16 - 09:16 AM]
NBC's "Sunday Night Football" Is Primetime Television's No. 1 Show for Historic Fifth Consecutive TV Season
NBC spins the numbers for the season to date.

[05/26/16 - 08:58 AM]
Wednesday's Broadcast Ratings: NBC, "SVU" Top Final Night of May Sweeps
The Peacock wins the night in both total viewers and adults 18-49.

[05/25/16 - 08:45 AM]
Tuesday's Broadcast Ratings: "The Voice" Goes Out on Top for NBC
The Peacock's reality franchise holds off ABC's own season finale of "Dancing with the Stars."

[05/25/16 - 08:30 AM]
"Empire" No. 1 Broadcast Series of 2015-2016 Season
FOX spins the numbers for the season to date.

[05/24/16 - 09:07 AM]
More Than 9.4 Million Watched Exaggerator Win Preakness Stakes on NBC - Up 6% from American Pharoah's 2015 Victory
NBC further spins the numbers for Saturday, May 21.

[05/24/16 - 08:55 AM]
Monday's Broadcast Ratings: "The Bachelorette" Return Pushes ABC on Top
The Alphabet wins the night over NBC among adults 18-49.

[05/23/16 - 08:49 AM]
Sunday's Broadcast Ratings: "Billboard Music Awards" Vault ABC to Victory
The Alphabet easily wins the night in total viewers and adults 18-49.

[05/22/16 - 08:50 AM]
Saturday's Broadcast Ratings: ABC Leads Low Key Demo Race
"20/20 Saturday" tops the night among adults 18-49.

[05/22/16 - 08:46 AM]
"SNL" Ranks #1 for the Night in the Metered Markets
NBC spins the numbers for Saturday, May 21.

[05/21/16 - 08:38 AM]
Friday's Broadcast Ratings: ABC Tops Demos as "20/20" Rises
The Alphabet's perennial newsmagazine and the season finale of "Shark Tank" lead the night among adults 18-49.

[05/21/16 - 08:38 AM]
ABC Wins Season's Final Friday with the Top 2 Shows
ABC spins the numbers for Friday, May 20.

[05/21/16 - 08:27 AM]
"Grimm" Matches Its 18-49 High Since March 18
NBC spins the numbers for Friday, May 20.

[05/20/16 - 08:36 AM]
Thursday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with ABC
The season finale of "Grey's Anatomy" leads the night among adults 18-49.

[05/19/16 - 08:43 AM]
Wednesday's Broadcast Ratings: "Empire" Rises with Its Season Finale
FOX tops the night among adults 18-49 while CBS is the most-watched network.

[05/18/16 - 08:58 AM]
Tuesday's Broadcast Ratings: "NCIS" Season Finale Sparks CBS Victory
Michael Weatherly's swan song leads the night in both total viewers and adults 18-49.