or


[07/28/09 - 12:25 PM]
ABC Dominates Monday Night in Viewers and Young Adults
ABC spins the numbers for Monday, July 27.

[via press release from ABC]

Quick Take for Monday, July 27, 2009 (Fast Affiliate Live + Same Day Ratings)

Posting Summer-High Numbers, ABC Dominates Monday Night in Viewers and Young Adults, Winning in Adults 18-49 for the 4th Time in 5 Weeks

ABC's "The Bachelorette" Finale Hits Season-Highs, Marking Net's Biggest Non-Sports Summer Audience from 8-10pm in 8 Years and Highest Adults 18-49 Rating in 7 Years

Season Closer of "The Bachelorette" Posts Show's Most-Watched Telecast in 5 Years

Wining at 10pm in Young Adults for the 2nd Straight Week, "Dating in the Dark" Retains All of its Week-Ago Debut Numbers to Stand as the No. 1 New TV Series

Monday Night (8:00-11:00 p.m.)

Building on the previous week and hitting summer highs for the 3rd week in a row in viewers and young adults, ABC posted a dominant win on Monday with the season finale of "The Bachelorette" and Week 2 of "Dating in the Dark." ABC beat out second-place CBS by 1.4 million viewers (8.7 million vs. 7.3 million) and by 48% in Adults 18-49 (3.1/9 vs. 2.1/6). Winning each half-hour of the night for the 2nd straight week, ABC led Monday in the key Adults 18-49 sales demo for the 2nd week running and for the 4th time in the last 5 weeks.

"The Bachelorette" (8:00-10:00 p.m.)

Turning in its strongest numbers of the season, the season finale of "The Bachelorette" towered above its 2-hour time period competition to qualify as Monday's No. 1 TV program in both Total Viewers (9.9 million) and Adults 18-49 (3.4/10 - 2nd week in a row). In fact, the fifth-season ender marked ABC's biggest non-sports summer audience in the time period in 7 years and its highest-rating among Adults 18-49 in 8 years - since 7/8/02 and 5/28/01, respectively. In addition, the 5th season closer of "The Bachelorette" generated the show's most-watched telecast in over 5 years - since the Season 2 finale on 2/25/04.

* "The Bachelorette" saw its audience grow by 2.7 million viewers (8.8 million to 11.5 million) and 45% in Adults 18-49 (2.9/10 to 4.2/11) from 8:00-10:00 p.m., with Bachelorette Jillian giving the final rose to Ed.

* "The Bachelorette" saw increases over its year-ago season finale (7/7/08) by 4% in Total Viewers (9.9 million vs. 9.5 million) and by 7% in Adults 18-34 (3.2/11 vs. 3.0/10), while matching its year-ago performance in Adults 18-49.

"Dating in the Dark" (10:00-11:00 p.m.)

Winning its 10 o'clock time period for the 2nd week in a row among Adults 18-34 (2.3/7) and Adults 18-49 (2.5/7), ABC's "Dating in the Dark" retained all of its week-earlier debut numbers to stand as the No. 1 new TV series of Summer 2009 with Total Viewers and Adults 18-49.

* "Dating in the Dark" qualified as the No. 2 program of the night for the 2nd consecutive week among Adults 18-34 (2.3/7), Women 18-34 (3.0/10) and Women 18-49 (3.4/10), behind only "The Bachelorette" season ender.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 32% currently, from 25% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 7/27/09.





  [july 2009]  
S
M
T
W
T
F
S
   


· BACHELORETTE, THE (ABC)
· DATING IN THE DARK (ABC)









most recent ratings | view all posts
[04/01/15 - 09:38 AM]
USA Network's WWE "Monday Night Raw" Attracts Largest Audience in Nearly Three Years
USA spins the numbers for Monday, March 30.

[04/01/15 - 08:45 AM]
NBC Ties for the Nightlong Win Against All-Original Competition on the Big 4, Despite Encores of "Voice" and "Chicago Fire"
NBC spins the numbers for Tuesday, March 31.

[04/01/15 - 08:38 AM]
Tuesday's Broadcast Ratings: "NCIS," "Dovekeepers" Top Viewers for CBS
The Eye however shares the adults 18-49 crown with NBC last night.

[04/01/15 - 08:36 AM]
"Forever" Is No. 1 at 10pm in Adults 18-49 with an 11% Rise Week to Week
ABC spins the numbers for Tuesday, March 31.

[03/31/15 - 01:15 PM]
HGTV Delivers Record-Breaking Ratings in First Quarter 2015
HGTV spins the numbers for the quarter to date.

[03/31/15 - 01:02 PM]
Turner Broadcasting's TBS and Adult Swim Score Top 5 Primetime Rankings Among Adults 18-34 and Adults 18-49 in Primetime
Turner further spins the numbers for the week of March 9-15.

[03/31/15 - 12:52 PM]
Disney Channel Is 1Q15's #1 Total Day Cable Network in Total Viewers and Kids 6-11; 24-Hour Disney Junior Channel Soars to Record Quarterly Highs
Disney Channel spins the numbers for the quarter to date.

[03/31/15 - 12:51 PM]
Disney XD Delivers #1 Quarter of All Time in Total Viewers and Target Demographics
Disney XD spins the numbers for the quarter to date.

[03/31/15 - 12:29 PM]
NASCAR Sprint Cup Race From Martinsville Sets FOX Sports 1 Audience Mark
FOX Sports spins the numbers for Sunday, March 29.

[03/31/15 - 09:26 AM]
"Live" Nearly Ties "Dr. Phil" as the Week's No. 1 Syndicated Talker in Households
Disney/ABC Domestic Television spins the numbers for the week of March 16-20.

[03/31/15 - 09:00 AM]
"60 Minutes" Makes the Top 10 for the Fifth Straight Time and the Sixth in Seven Weeks
CBS spins the numbers for Sunday, March 29.

[03/31/15 - 08:44 AM]
NBC Wins Monday with "The Voice" #1 Among Big 4 Programs in 18-49 by a 52% Margin
NBC spins the numbers for Monday, March 30.

[03/31/15 - 08:34 AM]
Monday's Broadcast Ratings: "The Voice" Tops Demos for Sixth Consecutive Week
Plus: ABC is the most-watched network for the past three weeks.

[03/31/15 - 08:30 AM]
ABC Is Monday's Most Watched Network for the 3rd Week Running
ABC spins the numbers for Monday, March 30.

[03/30/15 - 01:29 PM]
ABC Family's "The Fosters" and "Chasing Life" Rise to Season Highs in Finales
ABC Family further spins the numbers for Monday, March 23.