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[08/06/09 - 12:22 PM]
Dave's Winning Streak Now at Four Consecutive Weeks
CBS spins the late-night numbers for the week of July 27-31.

[via press release from CBS]

DAVE'S WINNING STREAK NOW AT FOUR CONSECUTIVE WEEKS

"Late Show with David Letterman" Has Its Longest Winning Streak Over

"The Tonight Show" Since 1995

"The Late Late Show with Craig Ferguson" Wins in Viewers for the Third Straight Week

CBS's LATE SHOW with DAVID LETTERMAN beat "The Tonight Show with Conan O'Brien" in viewers for the fourth consecutive week, according to Nielsen live plus same day ratings for the week ending July 31.

This marks the first time LATE SHOW has notched four consecutive wins over "The Tonight Show" with first-run broadcasts since the weeks ending June 9, June 16, June 23 and June 30, 1995.

LATE SHOW with DAVID LETTERMAN delivered a 2.4/06 in households with an average of 3.38m viewers, up +9% in households (from 2.2/06) and +14% in viewers (from 2.96m) compared to the same week last year.

LATE SHOW beat "The Tonight Show" in households (2.4/06 vs. 1.8/05, +33%) and viewers (3.38m vs. 2.63m, +29%). In adults 18-49 and adults 25-54, LATE SHOW trailed "The Tonight Show" by just -0.2.

LATE SHOW also delivered more viewers than "Nightline" (3.36m) for the second consecutive week.

THE LATE LATE SHOW with CRAIG FERGUSON posted a 1.1/04 in households with 1.41m viewers, topping "Late Night with Jimmy Fallon" in households (1.1/04 vs. 1.0/03, +10%) and viewers (1.41m vs. 1.29m, +9%) for the third consecutive week.





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