or


[08/11/09 - 11:48 AM]
ABC Takes Second on Monday in Adults 18-49
ABC spins the numbers for Monday, August 10.

[via press release from ABC]

Quick Take for Monday, August 10, 2009 (Fast Affiliate Live + Same Day Ratings)

ABC Takes Second on Monday in Adults 18-49, Improving on its Year-Ago Performance in Viewers and Young Adults

Night 2 of ABC's "Millionaire" is No. 1 at 8pm in Total Viewers and Key Women, Building on its Sunday Telecast and Beating its Unscripted Competition in the Hour

Building on its Lead-in Among Young Adults, "Dating in the Dark" Tops Fox and NBC Originals and Grows from the Previous Week

Monday Night (8:00-11:00 p.m.)

Posting week-to-week increases in viewers and young adults, ABC's Monday lineup finished second on the night among Adults 18-49 (1.4/4-tie).

� ABC improved on the same night last year (8/11/08) by 2.8 million viewers (5.0 million vs. 2.2 million) and by 75% in Adults 18-49 (1.4/4 vs. 0.8/2).

"Millionaire" (8:00-9:00 p.m.)

Night 2 of ABC's "Millionaire" stood as the No. 1 program in the 8 o'clock hour in Total Viewers (7.2 million), leading second-place CBS (5.1 million) by 2.1 million viewers. In addition, "Millionaire" led the time-slot among Women 18-49 (2.0/6) and Women 25-54 (2.3/7). "Millionaire" topped its unscripted competition in the hour in Adults 18-49 (1.5/5), beating NBC's "Great American Road Trip" (1.3/4) and the first hour of Fox's "Teen Choice Awards" (1.3/4).

� Monday's "Millionaire" built on its opening night performance by 3% in Total Viewers (7.2 million vs. 7.0 million) and 22% in Adults 18-34 (1.1/4 vs. 0.9/3). In addition, "Millionaire" was up over Sunday's telecast across all key Women demographics: W18-34/W18-49/W25-54.

"Dating in the Dark" (9:00-10:00 p.m.)

Building on its lead-in among young adults, "Dating in the Dark" placed second at 9:00 p.m. in Adults 18-49 (1.7/5), beating the second hour of Fox's "Teen Choice Awards" by 13% (1.5/4) and NBC's "Law & Order: Criminal Intent" by 42% (1.2/3).

� "Dating in the Dark" grew from the previous week's performance by 22% in Total Viewers (4.5 million vs. 3.7 million) and by 6% in Adults 18-49 (1.7/5 vs. 1.6/5).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 32% currently, from 26% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 8/10/09, or as dated.





  [august 2009]  
S
M
T
W
T
F
S
      


· DATING IN THE DARK (ABC)
· GREAT AMERICAN ROAD TRIP, THE (NBC)
· LAW & ORDER: CRIMINAL INTENT (USA)
· WHO WANTS TO BE A MILLIONAIRE? (ABC)





most recent ratings | view all posts
[05/24/20 - 08:15 AM]
Saturday's Broadcast Ratings: NBC Tops Demos, CBS Leads Viewers
Said victories come on an all-repeat night for the broadcast networks.

[05/23/20 - 09:20 AM]
Friday's Broadcast Ratings: FOX, "WWE SmackDown" Top Demos
The network leads the repeat heavy night among adults 18-49 while CBS is the most-watched broadcaster.

[05/22/20 - 08:13 AM]
Thursday's Broadcast Ratings: ABC Tops Charts with "Holey Moley," "Who Wants to Be a Millionaire?"
The Alphabet holds off the competition in both total viewers and adults 18-49.

[05/21/20 - 01:34 PM]
ESPN Sees "The Last Dance" Audience Skyrocket with Time-Shifted/On-Demand Viewing; Now Averaging More than 12.8 Million Viewers per Episode, Up 128% from Premieres
ESPN further spins the numbers for the series to date.

[05/21/20 - 10:15 AM]
FOX to Mark First Full Season Victory in Eight Years
FOX further spins the numbers for the season to date.

[05/21/20 - 08:05 AM]
Wednesday's Broadcast Ratings: "The Masked Singer" Wraps Season on Top
FOX cruises to victory in both total viewers and adults 18-49 last night.

[05/20/20 - 09:30 AM]
"The Late Show with Stephen Colbert" Takes Fourth-Straight Late Night Ratings Crown
CBS further spins the late-night numbers for the season to date.

[05/20/20 - 08:31 AM]
NBC's "Sunday Night Football" Is Primetime Television's No. 1 Show for Unprecedented Ninth Consecutive Year
NBC further spins the numbers for the season to date.

[05/20/20 - 08:09 AM]
Tuesday's Broadcast Ratings: NBC, "The Voice" Finale Hold Off Competition
The network takes home top honors among total viewers and adults 18-49.

[05/19/20 - 01:43 PM]
"48 Hours" Finishes the 2019-2020 Broadcast Television Season as Saturday's #1 Non-Sports Primetime Program with Viewers
CBS further spins the numbers for the season to date.

[05/19/20 - 11:30 AM]
"60 Minutes" Finishes Season with Back-to-Back Wins as the Weekly #1 Primetime Program
CBS further spins the numbers for the season to date.

[05/19/20 - 08:12 AM]
Monday's Broadcast Ratings: NBC Tops Charts with "The Voice"
The network leads the night in both total viewers and adults 18-49.

[05/19/20 - 08:04 AM]
"Dateline NBC" Is the #1 Friday Newsmagazine Across the Board for the 2019-2020 Primetime Season
NBC further spins the numbers for the season to date.

[05/19/20 - 06:30 AM]
CBS Will Finish the 2019-2020 Season as America's Most-Watched Network for 12th Straight Year
CBS further spins the numbers for the season to date.

[05/18/20 - 02:41 PM]
ESPN Sees Double Digit Viewership Increases for "The Last Dance" Finale; Documentary Series Finishes with Average of 5.6 Million Viewers, The Most-Viewed Documentary Content on ESPN
ESPN spins the numbers for Sunday, May 17.