or


[08/17/09 - 12:42 PM]
Lifetime's Drop Dead Diva and Army Wives Reach Highest Ratings of the Season
Lifetime spins the numbers for Sunday, August 16.

[via press release from Lifetime]

LIFETIME'S DROP DEAD DIVA AND ARMY WIVES REACH HIGHEST RATINGS OF THE SEASON

Lifetime's all-new, one-hour comedic drama series, Drop Dead Diva scored its highest ratings ever among Women 18-49 (1.66 rating) and Women 25-54 (1.94 rating) with last night's episode featuring special guest stars Tim Gunn (Lifetime's Project Runway), Jorja Fox (CSI) and Elliott Gould (Ocean's 11 franchise). The series, starring rising talent Brooke Elliott, also averaged more than 3 million total viewers (3,062,420 P2+), a 16 percent increase above its season-to-date average, and earned a solid 2.51 rating among Households, a 19 percent jump above its season to date average in its time period from 9-10 PM ET/PT. Drop Dead Diva posted significant increases at the half breaks in both target demographics. Among Women 18-49, it grew 13 percent at the half-way point and 14 percent among Women 25-54.

Last night's episode of Army Wives, which followed Drop Dead Diva at 10 PM ET/PT, garnered its highest ratings of the season among Women 25-54 (2.80 rating) and tied with its second week episode as its highest rated episode of the year with Women 18-49 (2.42 rating). The episode, featuring a special performance by country music star Jack Ingram, averaged more than four million total viewers (4,007,937, P2+), an 11 percent increase from its season-to-date average and earned 3.24 rating in Households, up 9 percent from the season-to-date average.

Together, the two series make Lifetime the highest-rated and most watched Network in the Sunday, 9-11PM time period among Women 18-49. Drop Dead Diva and Army Wives have also reached 73.7 million P2+ viewers.

ABOUT DROP DEAD DIVA

Last night's Drop Dead Diva episode, "Second Chances," included an eclectic mix of celebrity guests: Tim Gunn, Jorja Fox and Elliott Gould. The storyline followed two separate legal cases, with the first involving Jane (Elliott) representing a soccer mom (Fox) who jumps bail and evades an arrest for a crime she committed 20 years ago. The second follows Grayson (Jackson Hurst) as he comes to the aid of an aging actor (Gould) who wants a newspaper retraction when his obituary runs while he's still very much alive. Gunn plays himself in a dream sequence.

ABOUT ARMY WIVES

On Army Wives last night, Claudia Joy and Denise found themselves serving as companions for the widower of a former senator, Mrs. Jean Calhoun (guest-star Kelly Bishop of Gilmore Girls), who was visiting the base for a ground-breaking ceremony. Roland also found a way to comfort Joan about her upcoming deployment. Roxy tried to impress the principal at an exclusive private school where she hoped Finn would be accepted. Country star Jack Ingram performed in the Hump Bar.

ABOUT LIFETIME TELEVISION

Lifetime is a diverse, multi-media company, committed to offering the highest quality entertainment and information programming that celebrates, entertains and supports women. Through its award-winning public affairs initiatives, the Company also advocates a wide range of issues affecting women and their families. Lifetime Television, Lifetime Movie Network, Lifetime Real Women and Lifetime Digital (which includes myLifetime.com, LMN.TV, Lifetime Games, Roiworld.com, DressUpChallenge.com and MothersClick.com) are part of Lifetime Entertainment Services, a 50/50 joint venture of Hearst Corporation and The Walt Disney Company.





  [august 2009]  
S
M
T
W
T
F
S
      


· ARMY WIVES (LIFETIME)
· DROP DEAD DIVA (LIFETIME)





most recent ratings | view all posts
[12/08/25 - 11:30 AM]
College Football on The CW Network Sees Double Digit Year-Over-Year Viewership Gains for 2025 Season
ACC football experienced the largest year-over-year growth, up 26% in total audience compared to 2024.

[12/05/25 - 03:31 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers
"Nightline" improved on the previous week in Total Viewers and Adults 18-49, hitting nine-week highs in both measures.

[12/05/25 - 02:05 PM]
ESPN Networks Deliver Best College Football Regular Season Since 2011; "College GameDay Built by The Home Depot" Scores Most-Watched Season Ever
ESPN networks aired the most-watched game in 34 of 42 key Saturday windows, including seven of 14 noon windows, 13 of 14 late afternoon windows and all 14 prime windows.

[12/05/25 - 12:35 PM]
2025 CFB Viewership Surges on FOX & FS1
The 2025 regular season wrapped with big numbers for "Big Noon Saturday," "Big Noon Kickoff" and more - including year-over-year gains across the board.

[12/05/25 - 11:00 AM]
CBS Premiere Week Episodes Post Gains and Lead In Live Plus 35-Day Multiplatform Viewership
"Tracker" delivered 17.3 million viewers, up +6% versus its year-ago premiere.

[12/05/25 - 08:45 AM]
ESPN Delivered Most-Watched Women's College Volleyball Season on Record
Said coverage averaged 190,000 viewers, up 36% from the 2024 season.

[12/04/25 - 04:19 PM]
"College GameDay Built By The Home Depot" Delivers Second-Best Regular Season Episode Ever; ESPN Scores Best Rivalry Week Since 2012
The Lone Star Showdown drew over 13 million viewers, peaking with 14.3 million viewers.

[12/04/25 - 03:45 PM]
"Big Noon Kickoff" Scores 4.36 Million Viewers on FOX
The 2025 season was "Big Noon Kickoff's" most-watched season in history.

[12/04/25 - 02:41 PM]
18.4M Viewers Tuned in for Ohio State-Michigan on FOX
Ohio State's win over Michigan scored 18,424,000 viewers on FOX.

[12/04/25 - 02:28 PM]
Record Audience Watches Formula 1 Qatar Grand Prix on ESPN2
The November 30 telecast earned an average audience of 1.4 million viewers, the largest audience ever to watch the event on U.S. television.

[12/03/25 - 11:59 AM]
"9-1-1: Nashville" Season Premiere Catapults to Over 19 Million Total Viewers
Over 35 days, ABC's Thursday night drama premieres amassed impressive audiences based on competitive cross-platform broadcast series rankings, with all three dramas landing in the Top 10 among Adults 18-49.

[12/03/25 - 08:57 AM]
Record NFL Viewership Caps Thanksgiving Night on NBC, Peacock, and Telemundo
Bengals-Ravens is the most-watched Thanksgiving night NFL game ever with an average of 28.4 million viewers.

[12/03/25 - 08:55 AM]
"NFL on CBS" Shatters Record for Most-Watched Regular-Season Game in NFL History with More Than 57 Million Viewers
Viewership peaked with 61.357 million viewers for the game's thrilling conclusion (7:45-8:00 PM ET).

[12/03/25 - 08:49 AM]
FOX Sports Feasts on Thanksgiving Day with 47.7 Million Viewers for Packers-Lions
Viewership peaked with 57,957,000 viewers from 4:00-4:15 PM ET.

[12/03/25 - 08:47 AM]
Most-Watched NBA on ESPN Thanksgiving Eve in Six Years
The inaugural tripleheader averaged 2,099,000 viewers, up 54 percent from last year's Thanksgiving Eve doubleheader, according to Nielsen Big Data + Panel.