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[08/18/09 - 02:14 PM]
60 Minutes with First Michael Vick Interview Is the Number-2 Program for the Week, Drawing 34% More Viewers Than Its Summer Average
CBS spins the numbers for Sunday, August 16.

[via press release from CBS]

"60 MINUTES" WITH FIRST MICHAEL VICK INTERVIEW IS THE NUMBER-2 PROGRAM FOR THE WEEK, DRAWING 34% MORE VIEWERS THAN ITS SUMMER AVERAGE

CBS News Magazine Wins Sunday Night in Households, Viewers and Adults 25-54

Featuring the first interview with NFL player Michael Vick since he went to prison for running dogfights, 60 MINUTES drew more than 12 million viewers, making it Nielsen's #2 program for the week ending August 16, 2009.

Sunday's (16) audience average of 12.03 million viewers marks a +34% increase over the program's summer average audience of 8.97 million viewers.

60 MINUTES also delivered a 3.3 rating and a 10 share in adults 25-54 and a 2.5 rating and 9 share in adults 18-49. Compared to the same night last year, 60 MINUTES was up +106% in adults 25-54 and +127% in adults 18-49.

60 MINUTES was also the night's #1 program in households (7.6/15), viewers and adults 25-54.

In addition to the interview of Vick by CBS Sports NFL TODAY Anchor James Brown, the broadcast featured a Lara Logan report on the military's increased use of unmanned "drone" aircraft and Steve Kroft's profile of the British rock band Coldplay.

Jeff Fager is the executive producer of 60 MINUTES.





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