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[09/01/09 - 02:55 PM]
Soapnet Sizzles with Record Ratings in Summer 09
SOAPnet spins the numbers for the summer of 2009.
[via press release from SOAPnet]

Ratings Highlights for Summer 2009 -- Final National Ratings

SOAPnet Sizzles With Record Ratings in Summer 09

Driven by All-Time Highs for "All My Children" and "One Life to Live, Summer 09 is SOAPnet's Most-Watched Summer Ever in Prime in Viewers and Women 18-49

August 09 Wraps as SOAPnet's Most-Watched Month Ever in Prime and Total Day in Total Viewers and Women 18-49

Original Series "Holidate" Hits Series High in Total Viewers and Women 18-49

SOAPnet (Summer 2009)

� In Prime, SOAPnet delivered its largest Summer audience on record in Total Viewers (392,000) and Women 18-49 (146,000), increasing by an impressive 26% and 38%, respectively (312,000 and 106,000).

� In Total Day, Summer 09 also wrapped as SOAPnet's most-watched Summer ever in Total Viewers (203,000) and Women 18-49 (80,000), gaining by a solid 28% and 33%, respectively (159,000 and 60,000).

� Generating its largest monthly audience ever in August 09, "All My Children" delivered its largest Summer audience ever in Summer 09 Total Viewers and Women 18-49. Versus Summer 08, "All My Children" outperformed by 39% in both Total Viewers (491,000 vs. 353,000) and by 63% in Women 18-49 (191,000 vs. 117,000).

� "One Life to Live" generated its biggest Summer audience on SOAPnet ever in Total Viewers and Women 18-49. Year-to-Year, "One Life to Live" jumped by 38% in Total Viewers (503,000 vs. 364,000) and by 51% in Women 18-49 (195,000 vs. 129,000).

� During the final week of Summer 09, original series "Holidate" registered series highs in Total Viewers (329,000) and Women 18-49 (125,000)

SOAPnet (August 2009)

� In Prime, August 09 qualified as SOAPnet's most-watched month on record in Total Viewers (411,000) and Women 18-49 (151,000), increasing by a solid 30% and 42%, respectively (316,000 and 106,000).

� In Total Day, August 09 also wrapped as SOAPnet's most-watched August ever in Total Viewers (221,000) and Women 18-49 (88,000), gaining by a solid 33% and 40%, respectively (166,000 and 63,000).

Source: Nielsen Media Research (National Ratings, Summer 09: 6/1/09-8/30/09 and August 09: 7/27/09-8/30/09, Most Current; Year-Ago, Summer 08: 5/26/08-8/31/08 and August 08: 7/28/08-8/31/08, L + 7.





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