or


[09/09/09 - 11:02 AM]
The CW's Kick Starts the Fall with Solid Debuts from 90210 and Melrose Place
The CW spins the numbers for Tuesday, September 8.

[via press release from The CW]

THE CW'S KICK STARTS THE FALL WITH SOLID DEBUTS FROM 90210 AND MELROSE PLACE

90210 Delivers Best Demos in Time Period Since February; Scores Show's Largest Audience Since January

90210 and MELROSE PLACE Flow Seamlessly Together; Retention at 96% or Better with Women Demos

Both 90210 and MELROSE Finish Second in Their Hours With Women 18-34

September 9, 2009 (Burbank, CA) - The CW kicked off its new season with solid debuts for 90210 and MELROSE PLACE, especially among the network's target demographic of women 18-34, according to preliminary live plus same day Nielsen ratings for Tuesday, Sept. 8, 2009. With The CW benefiting greatly from time-shifted viewing last season, Live+7 day DVR data for the 90210 and MELROSE PLACE premieres will be available from Nielsen on September 28.

The second season debut of 90210 delivered The CW's best performance in the Tuesday 8-9pm time period since February among women 18-34 (2.6/8), adults 18-34 (1.7/6) and adults 18-49 (1.3/4). 90210 also scored the show's largest audience (2.6mil) since January 6, 2009.

The 90210 season premiere improved compared to how the show finished its first season in May. Versus its May average, 90210 was up 8% with women 18-34, 13% in women 18-49 (1.8/5), 13% in adults 18-34, 18% in adults 18-49 and 30% in total viewers. The 90210 premiere built at the half hour in every key demographic.

90210 ranked second in the hour among women 18-34 and females 12-34 (2.3/8), behind only Fox. The MELROSE PLACE premiere faced an even more competitive time period of all original programming and finished second with women 18-34 (2.5/7), behind only CBS's Big Brother.

MELROSE PLACE clearly is the perfect companion for 90210 as MELROSE PLACE held 96% of its lead-in with women 18-34, 88% in adults 18-34 (1.5/5), 100% in both adults 18-49 (1.3/3) and women 18-49 (1.8/5).

The MELROSE PLACE series premiere improved 9% in women 18-34, 7% in adults 18-34 and %8 in adults 18-49 compared to the premiere of Privileged in the time period a year ago. In fact, Melrose Place's women 18-34 performance out-delivered every Privileged telecast in the time period last year and all but two 90210 telecasts (the second hour of last year's series premiere and the May 12, 2009 telecast).

The season debut of 90210 and the series premiere of MELROSE PLACE led several of The CW's top stations to first place in their markets on Tuesday night in the network's target demo of women 18-34, including New York, Chicago, Philadelphia, Houston, Tampa, Miami and Baltimore.





  [september 2009]  
S
M
T
W
T
F
S
  


· 90210 (CW)
· MELROSE PLACE (CW)





most recent ratings | view all posts
[01/24/15 - 08:50 AM]
"Constantine" Delivers Its Most-Watched Episode Since November 21
NBC spins the numbers for Friday, January 23.

[01/24/15 - 08:37 AM]
Friday's Broadcast Ratings: ABC, CBS and NBC All Share Demo Crown
Repeats of "Blue Bloods" and "Shark Tank" lead the night in total viewers and adults 18-49, respectively.

[01/24/15 - 08:33 AM]
ABC's Encore "Shark Tank" Is Friday's #1 Show in Adults 18-49 - Most-Watched-Ever Repeat for the Show
ABC spins the numbers for Friday, January 23.

[01/23/15 - 10:38 AM]
"The Tonight Show" Outperforms ABC, CBS Timeslot Competition for Week of Jan. 12-16
NBC spins the late-night numbers for the week of January 12-16.

[01/23/15 - 10:23 AM]
"Nightline" Is #1 for the Week, #1 in Total Viewers 12 of Last 13 Weeks
ABC spins the late-night numbers for the week of January 12-16.

[01/23/15 - 08:46 AM]
"Parenthood" Delivers Its Second-Most-Watched Telecast of the Season
NBC spins the numbers for Thursday, January 22.

[01/23/15 - 08:32 AM]
Thursday's Broadcast Ratings: "American Idol" Tops Demos for FOX
Plus: the network's "Backstrom" launches up nearly 18% among adults 18-49 from "Rake" a year ago.

[01/22/15 - 01:32 PM]
HGTV Notches Highest Rated Night in Five Years with "Fixer Upper"
HGTV spins the numbers for Tuesday, January 20.

[01/22/15 - 08:46 AM]
"Live with Kelly and Michael" Starts 2015 as the No. 1 Syndie Talker of the Week, Beating "Dr. Phil" and "Ellen" in Households
Disney-ABC Domestic Television spins the numbers for the week of January 5-9.

[01/22/15 - 08:39 AM]
"Chicago P.D." Tied for #1 In Its Time Period in Adults 18-49 and Ranks #1 Outright in Adults 18-34 and All Key Adult-Female Demos
NBC spins the numbers for Wednesday, January 21.

[01/22/15 - 08:24 AM]
Wednesday's Broadcast Ratings: "Empire" Rises Yet Again for FOX
The newcomer rises to another series high in its third week.

[01/21/15 - 12:48 PM]
"K.C. Undercover," Starring Zendaya, Premieres Big on Disney Channel After Strong Watch Disney Channel App Debut, Sacks Competition, Is #1 Cable TV Telecast Year-to-Date Among Kids 2-11, 6-11 and Tweens
Disney Channel spins the numbers for Sunday, January 18.

[01/21/15 - 12:09 PM]
Sunday's "UFC Fight Night" on FOX Sports 1 is Most-Watched MMA Event on Cable Since 2009
FOX Sports spins the numbers for Sunday, January 18.

[01/21/15 - 11:06 AM]
"48 Hours: Murder in Pinyon Pines" Is Saturday's #1 Program with Viewers
CBS spins the numbers for Saturday, January 17.

[01/21/15 - 10:22 AM]
Critically Acclaimed "12 Monkeys" Delivers Highest L+3 Lift Ever for a Syfy Series Premiere, Leaping 85 Percent to One Million Adults 18-49
Syfy spins the numbers for Friday, January 16.