or


[09/11/09 - 10:28 AM]
Chicks Dig the Vampires! Vampire Diaries Sets Record as the CW's Most Watched Series Premiere Ever
The CW spins the numbers for Thursday, September 10.

[via press release from The CW]

CHICKS DIG THE VAMPIRES!

VAMPIRE DIARIES Sets Record as The CW's Most Watched Series Premiere EVER

VAMPIRE DIARIES Hits CW's Best Ratings in the Time Period EVER with Women; Best in Nearly 2 Years with Adults 18-34, Adults 18-49 and Viewers

VAMPIRE DIARIES Improves The Time Period Versus Year Ago and Builds in Second Half Hour Across the Board

SUPERNATURAL Improves Over Last Year's Season Premiere with Young Women

VAMPIRE and SUPERNATURAL Combine for CW's Best Thursday Ever with Women; Best Thursday in 2 Years with Adults 18-34

September 11, 2009 (Burbank, CA) - The debut of The CW's THE VAMPIRE DIARIES bared its fangs last night, and scored the network's largest audience EVER (4.84mil) for a series premiere, topping last year's 90210, according to preliminary live plus same day Nielsen ratings for Thursday, Sept. 10, 2009.

Taking over the lead-off position on Thursday night, THE VAMPIRE DIARIES delivered The CW's highest ratings ever in the 8-9pm time period with women 18-34 (3.0/10), women 18-49 (2.8/8), teens (2.7/11) and female teens (3.4/14). It also scored the best performance here in adults 18-34 (2.2/8), adults 18-49 (2.1/6) and viewers (4.84mil) since Oct. 2007.

THE VAMPIRE DIARIES out-performed last season's Smallville premiere by 114% in women 18-34, 75% in women 18-49, 22% in adults 18-34, 17% in adults 18-49 and 11% in viewers.

THE VAMPIRE DIARIES built in the second half hour, growing 18% with women 18-34, 10% in adults 18-34, 17% in females 12-34, 14% in persons 12-34, 12% in women 18-49, 10% in adults 18-49 and 9% in viewers.

Competitively, THE VAMPIRE DIARIES was second in the 8:00-9:00p.m. hour with women 18-34 and adults 18-34, behind only football. THE VAMPIRE DIARIES also beat ABC and Fox in adults 18-49 and total viewers.

For its 5th season premiere, SUPERNATURAL improved over its strong premiere last year by 6% in women 18-34 (1.7/5). SUPERNATURAL also scored its best women 18-34 (1.7/5) and women 18-49 (1.7/5) ratings since Jan. 2009.

The CW's new combination of THE VAMPIRE DIARIES and SUPERNATURAL scored the network's best Thursday ever with women 18-34 (2.4/7) and women 18-49 (2.2/6). This marks The CW's best Thursday since March 2007 with adults 18-34 (1.8/6) and the network's largest Thursday audience (4.1mil) since Sept. 2008.

Competitively, The CW was second on Thursday night with women 18-34 and adults 18-34. The CW did also beat ABC and Fox in adults 18-49 and viewers for the night.

Versus premiere Thursday last year, The CW is up 60% with women 18-34, 29% with women 18-49 and 6% with adults 18-34.

[EDITOR'S NOTE: What follows is the afternoon update with the final national Nielsen ratings.]

NOTE: The final national ratings for both VAMPIRE DIARIES and SUPERNATURAL increased in certain categories from this morning's preliminary ratings, including total viewers and women 18-34. This revised release reflects those changes.

CHICKS DIG THE VAMPIRES!

VAMPIRE DIARIES Sets Record as The CW's Most Watched Series Premiere EVER

VAMPIRE DIARIES Hits CW's Best Ratings in the Time Period EVER with Women; Best in Nearly 2 Years with Adults 18-34, Adults 18-49 and Viewers

VAMPIRE DIARIES Ranks as Thursday's #1 Show with Female Teens

VAMPIRE DIARIES Improves The Time Period Versus Year Ago and Builds in Second Half Hour Across the Board

SUPERNATURAL Improves Over Last Year's Season Premiere with Young Women

VAMPIRE and SUPERNATURAL Combine for CW's Best Thursday Ever with Women; Best Thursday in 2 Years with Adults 18-34

September 11, 2009 (Burbank, CA) - The debut of The CW's THE VAMPIRE DIARIES bared its fangs last night, and scored the network's largest audience EVER (4.91mil) for a series premiere, topping last year's 90210, according to Live Plus Same Day Nielsen ratings for Thursday, Sept. 10, 2009.

Taking over the lead-off position on Thursday night, THE VAMPIRE DIARIES delivered The CW's highest ratings ever in the 8-9pm time period with women 18-34 (3.1/10), women 18-49 (2.8/8), teens (2.8/11) and female teens (3.5/14). It also scored the best ratings here in adults 18-34 (2.2/8), adults 18-49 (2.1/6) and viewers (4.91mil) since Oct. 2007.

VAMPIRE DIARIES was Thursday's #1 show (broadcast & cable) among female teens (3.5/14).

VAMPIRE DIARIES out-performed last season's Smallville debut by 121% in women 18-34, 75% in women 18-49, 22% in adults 18-34, 17% in adults 18-49 and 13% in viewers.

VAMPIRE DIARIES built in the second half hour, growing 18% with women 18-34, 10% in adults 18-34, 13% in females 12-34, 8% in persons 12-34, 12% in women 18-49, 10% in adults 18-49 and 9% in viewers.

Competitively, THE VAMPIRE DIARIES ranked first in the 8:00-9:00p.m. hour with women 18-34, teens and female teens. The CW's new series ranked second among adults 18-34, behind only football. THE VAMPIRE DIARIES also beat ABC and Fox in adults 18-49 and total viewers.

For its 5th season premiere, SUPERNATURAL improved over its strong premiere last year by 6% in women 18-34 (1.7/5). SUPERNATURAL also scored its best women 18-34 (1.7/5) and women 18-49 (1.7/5) ratings since Jan. 2009.

The CW's new combination of THE VAMPIRE DIARIES and SUPERNATURAL scored the network's best Thursday ever with women 18-34 (2.4/7) and women 18-49 (2.2/6). This marks The CW's best Thursday since March 2007 with adults 18-34 (1.8/6) and the network's largest Thursday audience (4.2mil) since Sept. 2008.

Competitively, The CW was second on Thursday night with women 18-34 and adults 18-34. The CW did also beat ABC and Fox in adults 18-49 and viewers for the night.

Versus premiere Thursday last year, The CW is up 60% with women 18-34, 29% with women 18-49 and 6% with adults 18-34.





  [september 2009]  
S
M
T
W
T
F
S
  


· SMALLVILLE (CW)
· SUPERNATURAL (CW)
· VAMPIRE DIARIES, THE (CW)





most recent ratings | view all posts
[03/26/17 - 08:41 AM]
Saturday's Broadcast Ratings: NBC Tops Demos on Low Key Night
The latest installment of "SNL Vintage" leads the night among adults 18-49.

[03/25/17 - 08:29 AM]
Friday's Broadcast Ratings: NCAA Coverage Puts CBS on Top
The Eye easily wins the evening in total viewers and adults 18-49.

[03/24/17 - 01:20 PM]
"Into the Badlands" Is 2017's #1 Returning Cable Series
AMC further spins the numbers for Sunday, March 19.

[03/24/17 - 08:41 AM]
Thursday's Broadcast Ratings: CBS Pulls in Front with NCAA Coverage
The Eye wins the night among total viewers and adults 18-49.

[03/23/17 - 09:25 AM]
Wednesday's Broadcast Ratings: "Empire" Returns on Top for FOX
The network leads the night among adults 18-49.

[03/22/17 - 09:19 AM]
Tuesday's Broadcast Ratings: NBC, "The Voice" Stay on Top
ABC, CBS, FOX and The CW split the silver among adults 18-49.

[03/21/17 - 08:23 AM]
Monday's Broadcast Ratings: "The Voice" Holds Off "DWTS" Return in 18-49
ABC's reality franchise however wins the night among total viewers.

[03/20/17 - 04:01 PM]
OWN Drama Series Deliver Strong Ratings with Season Finale of "The Haves and the Have Nots" and Season Two Premiere of "Greenleaf"
OWN further spins the numbers for Tuesday, March 14 and Wednesday, March 15.

[03/20/17 - 01:59 PM]
Travel Channel's Hit Series "Expedition Unknown" Scores Highest-Rated Episode Ever
Travel Channel further spins the numbers for Wednesday, March 15.

[03/20/17 - 12:50 PM]
2017 NCAA Tournament Is Most-Watched in 24 Years Across Television Through First Sunday, Plus Record-Setting Digital Consumption
CBS and Turner spin the numbers for their NCAA coverage to date.

[03/20/17 - 12:49 PM]
2017 People's Choice Award Winner for "Favorite Cable TV Comedy," Freeform's "Baby Daddy," Hits 9-Month Highs for Its Season 6 Premiere
Freeform further spins the numbers for Monday, March 13.

[03/20/17 - 08:35 AM]
Sunday's Broadcast Ratings: NCAA Men's Basketball Gives CBS Another Boost
The Eye once again leads the night in total viewers and adults 18-49.

[03/19/17 - 08:43 AM]
Saturday's Broadcast Ratings: CBS, NCAA Hold Off ABC, NBA
The Eye wins the night in both total viewers and adults 18-49.

[03/18/17 - 08:35 AM]
Friday's Broadcast Ratings: CBS Tops Demos with NCAA Coverage
The Eye wins the night among adults 18-49 while ABC is the most-watched network.

[03/17/17 - 09:15 AM]
Thursday's Broadcast Ratings: ABC Dramas Hold Off NCAA Coverage on CBS
The Alphabet wins the night in both total viewers and adults 18-49.