[09/18/09 - 03:18 PM]
CW Viewers Remain Under the Vampires' Spell
The CW spins the numbers for Thursday, September 17.

[via press release from The CW]


VAMPIRE DIARIES and SUPERNATURAL Post CW's Second Best Thursday Ever with Young Women

VAMPIRE DIARIES Ranks Second in Hour with Women 18-34, Beating Fox and NBC; Wins Hour with Women 12-34 and Teen Demos; VAMPIRE DIARIES Ranks as Thursdays #1 Show Again with Female Teens

VAMPIRE DIARIES Improves The Time Period Versus Year Ago in Key Demos; SUPERNATURAL Also Builds in Key Demos in Season Five

September 18, 2009 (Burbank, CA) � Against a slew of competitive premieres, The CW delivered another solid Thursday night with its combination of THE VAMPIRE DIARIES and SUPERNATURAL delivering the network's second best Thursday EVER with women 18-34 (2.2/7), behind only last week, according to Live Plus Same Day Nielsen ratings for Thursday, Sept. 17, 2009. The CW retained 92% of last Thursday's premiere ratings in its target demo of women 18-34 and 89% in adults 18-34 (1.6/5).

The CW's new series THE VAMPIRE DIARIES ranked a strong second in the 8pm hour among target women 18-34 (2.6/9-tie), behind only CBS. VAMPIRE DIARIES did especially well with younger viewers, winning the hour with women 12-34 (2.8/10), female teens (3.4/13), teens (2.3/9). VAMPIRE DIARIES was Thursdays #1 show (both broadcast and cable) with female teens for the second consecutive week.

VAMPIRE DIARIES improved the time period by 73% in women 18-34, 6% in adults 18-34 (1.8/6) and 44% in women 18-49 (2.3/7) compared to the second telecast of SMALLVILLE a year ago. VAMPIRE DIARIES matched The CW's second best women 18-34 ratings in the time period ever, holding 84% of its premiere ratings from a week ago.

At 9:00, SUPERNATURAL held 100% of its women 18-34 (1.7/5) premiere audience, matching the show's best performance in the demo since Jan. 2009. In adults 18-34, SUPERNATURAL held 93% of its week ago premiere audience.

Now in its fifth season, SUPERNATURAL continues to build, improving over its year ago performance by +18% in adults 18-34 (1.3/4), 55% in women 18-34 (1.7/5), +17% in women 18-49 (1.4/4). The combination of VAMPIRE DIARIES and SUPERNATURAL have improved The CW's Thursday performance versus a year ago by 47% in women 18-34 (2.2/7) and 6% in women 18-49 (1.8/5).

  [september 2009]  


most recent ratings | view all posts
[10/27/16 - 09:23 AM]
Wednesday's Broadcast Ratings: World Series Delivers Big for FOX
The network's coverage of Game 2 is up 36% from a year ago among adults 18-49.

[10/27/16 - 09:19 AM]
World Series Game 2 Posts 11.3 Overnight Rating, Drives FOX to Primetime Victory for Second Consecutive Night
FOX Sports spins the numbers for Wednesday, October 26.

[10/26/16 - 09:26 AM]
Tuesday's Broadcast Ratings: World Series Opens on Top for FOX
The network's coverage is up more than 17% among adults 18-49 from last year.

[10/26/16 - 08:16 AM]
Cubs vs. Indians Delivers Best Metered Market Rating for Game 1 of the World Series Since 2009
FOX Sports spins the numbers for Tuesday, October 25.

[10/25/16 - 01:00 PM]
CMT's Annual "Artists of the Year" Celebration Continues to Rise Attracting Nearly 2 Million Viewers with Ratings Soaring More Than 20%
CMT spins the numbers for Thursday, October 20.

[10/25/16 - 08:46 AM]
Monday's Broadcast Ratings: NBC Tops Charts with "The Voice"
The Peacock stakes claim to the most-watched network among total viewers and adults 18-49.

[10/24/16 - 08:54 AM]
Seahawks-Cardinals "SNF" Leads Preliminary Results for the Night Among the Big 4 in Every Key Measure
NBC spins the numbers for Sunday, October 23.

[10/24/16 - 08:43 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Keeps NBC on Top
The Peacock once again leads the evening among total viewers and adults 18-49.

[10/23/16 - 10:03 AM]
Saturday's Broadcast Ratings: ABC, College Football Top Viewers, Demos
The Alphabet wins said evening for the fourth consecutive week.

[10/23/16 - 09:43 AM]
"SNL" Hits Season Highs, Best October Overnights in 8 Years
NBC spins the numbers for Saturday, October 22.

[10/23/16 - 07:06 AM]
Live + 3 Ratings: ABC's "S.H.I.E.L.D." Is the Season's First Broadcast Series to Post Triple-Digit Growth in Adults 18-49
ABC further spins the numbers for Tuesday, October 18.

[10/22/16 - 09:09 AM]
Friday's Broadcast Ratings: CBS Tops Night in Viewers, Demos
The Eye's trio of dramas lead the evening in both categories.

[10/22/16 - 09:05 AM]
"Dateline" Matches Its Season High in 18-49, New Season High in Total Viewers
NBC spins the numbers for Friday, October 21.

[10/22/16 - 08:42 AM]
ABC Earns Most Watched Friday This Season - "Shark Tank" Is the #1 Show in Adults 18-49
ABC spins the numbers for Friday, October 21.

[10/21/16 - 02:02 PM]
NLCS Game 5 Is Second Most-Watched Telecast in FS1 History
FOX Sports spins the numbers for Thursday, October 20.