or


[09/18/09 - 03:18 PM]
CW Viewers Remain Under the Vampires' Spell
The CW spins the numbers for Thursday, September 17.

[via press release from The CW]

CW VIEWERS REMAIN UNDER THE VAMPIRES' SPELL

VAMPIRE DIARIES and SUPERNATURAL Post CW's Second Best Thursday Ever with Young Women

VAMPIRE DIARIES Ranks Second in Hour with Women 18-34, Beating Fox and NBC; Wins Hour with Women 12-34 and Teen Demos; VAMPIRE DIARIES Ranks as Thursdays #1 Show Again with Female Teens

VAMPIRE DIARIES Improves The Time Period Versus Year Ago in Key Demos; SUPERNATURAL Also Builds in Key Demos in Season Five

September 18, 2009 (Burbank, CA) � Against a slew of competitive premieres, The CW delivered another solid Thursday night with its combination of THE VAMPIRE DIARIES and SUPERNATURAL delivering the network's second best Thursday EVER with women 18-34 (2.2/7), behind only last week, according to Live Plus Same Day Nielsen ratings for Thursday, Sept. 17, 2009. The CW retained 92% of last Thursday's premiere ratings in its target demo of women 18-34 and 89% in adults 18-34 (1.6/5).

The CW's new series THE VAMPIRE DIARIES ranked a strong second in the 8pm hour among target women 18-34 (2.6/9-tie), behind only CBS. VAMPIRE DIARIES did especially well with younger viewers, winning the hour with women 12-34 (2.8/10), female teens (3.4/13), teens (2.3/9). VAMPIRE DIARIES was Thursdays #1 show (both broadcast and cable) with female teens for the second consecutive week.

VAMPIRE DIARIES improved the time period by 73% in women 18-34, 6% in adults 18-34 (1.8/6) and 44% in women 18-49 (2.3/7) compared to the second telecast of SMALLVILLE a year ago. VAMPIRE DIARIES matched The CW's second best women 18-34 ratings in the time period ever, holding 84% of its premiere ratings from a week ago.

At 9:00, SUPERNATURAL held 100% of its women 18-34 (1.7/5) premiere audience, matching the show's best performance in the demo since Jan. 2009. In adults 18-34, SUPERNATURAL held 93% of its week ago premiere audience.

Now in its fifth season, SUPERNATURAL continues to build, improving over its year ago performance by +18% in adults 18-34 (1.3/4), 55% in women 18-34 (1.7/5), +17% in women 18-49 (1.4/4). The combination of VAMPIRE DIARIES and SUPERNATURAL have improved The CW's Thursday performance versus a year ago by 47% in women 18-34 (2.2/7) and 6% in women 18-49 (1.8/5).





  [september 2009]  
S
M
T
W
T
F
S
  


· SUPERNATURAL (CW)
· VAMPIRE DIARIES, THE (CW)





most recent ratings | view all posts
[07/20/17 - 08:27 AM]
Wednesday's Broadcast Ratings: CBS Takes Home Top Honors with "Big Brother"
The Eye's summer mainstay leads the night in both total viewers and adults 18-49.

[07/19/17 - 08:20 AM]
Tuesday's Broadcast Ratings: NBC, "Got Talent" Eclipse the Competition
The Peacock beats the combined efforts of ABC, CBS, FOX and The CW among adults 18-49.

[07/18/17 - 12:47 PM]
A&E Network's Groundbreaking Series "Live PD" Hits Ratings High with 2.1 Million Total Viewers
A&E spins the numbers for Saturday, July 15.

[07/18/17 - 10:46 AM]
Crown Media's Holiday Programming Initiatives Elevate Networks as Top-Rated in Weekend Primetime
The Hallmark Channel spins the numbers for the week of July 10-16.

[07/18/17 - 08:24 AM]
Monday's Broadcast Ratings: "Bachelorette" Pulls in Front as ABC, NBC Share Demo Crown
The Peacock however is the most-watched broadcaster last night.

[07/17/17 - 02:30 PM]
Freeform's "The Fosters" and "The Bold Type" Premiere to No. 1 Ranks in Key Target Demographics
Freeform further spins the numbers for Tuesday, July 11.

[07/17/17 - 12:12 PM]
New Season of TLC's "OutDaughtered" Returns with Highest Ratings Ever
TLC further spins the numbers for Tuesday, July 11.

[07/17/17 - 08:44 AM]
Sunday's Broadcast Ratings: CBS, "Big Brother" Top Demo Race
The Eye narrowly edges the competition among adults 18-49.

[07/17/17 - 08:29 AM]
TV One's "Unsung" Season 11 Jagged Edge Premiere Clinches #1 Spot Among Adults 25-54 in 10 pm Slot
TV One further spins the numbers for Sunday, July 9.

[07/16/17 - 09:01 AM]
Saturday's Broadcast Ratings: NBC Edges Competition in Total Viewers with Repeat Lineup
ABC, CBS and NBC however all share the demo crown.

[07/15/17 - 09:32 AM]
Friday's Broadcast Ratings: NBC Tops Demos for Fifth Consecutive Week
The Peacock is the network to beat among adults 18-49.

[07/14/17 - 08:16 AM]
Thursday's Broadcast Ratings: NBC Tops Viewers, Shares Demo Honors with CBS
A recap of "America's Got Talent" helps push the Peacock on top last night.

[07/13/17 - 08:24 AM]
Wednesday's Broadcast Ratings: "ESPY Awards" Put ABC on Top
The Alphabet leads the night in both total viewers and adults 18-49.

[07/12/17 - 08:21 AM]
Tuesday's Broadcast Ratings: "America's Got Talent" Holds Off "MLB All-Star Game"
Both entries are up year-to-year for NBC and FOX, respectively, among adults 18-49.

[07/12/17 - 08:01 AM]
FOX's MLB All-Star Game Scores Growth, Delivers 6.5 Overnight Rating
FOX Sports spins the numbers for Tuesday, July 11.