[09/28/09 - 10:38 AM]
ABC's "Home Edition" Produces Its Top Viewer and Young Adult Numbers in 6 Months
ABC spins the numbers for Sunday, September 27.

[via press release from ABC]

Quick Take for Sunday, September 27, 2009 (Fast Affiliate Live + Same Day Ratings)

Jumping Sharply from its Lead-in at 8pm, ABC's "Home Edition" Produces its Top Viewer and Young Adult Numbers in 6 Months

6th-Season Opener of ABC's "Desperate Housewives" Stands as Sunday's Most-Watched Entertainment Show and No. 1 Overall Across the Women Demos

On its 4th-Season Premiere, ABC's "Brothers & Sisters" Defeats its 10pm Drama Competition on CBS in Viewers and Young Adults and Ranks No. 1 in Key Women

"Extreme Makeover: Home Edition" (8:00-9:00 p.m.)

Building sharply on its lead-in (+3.2 million viewers and +48% in Adults 18-49) at 8:00 p.m. against stiff competition during its regular time period premiere, "Extreme Makeover: Home Edition" generated its best results in more than 6 months with Total Viewers (10.5 million) and Adults 18-49 (3.1/8-tie) � since 3/1/09 and 3/22/09, respectively.

"Desperate Housewives" (9:00-10:00 p.m.)

Opposite heavy competition on the night from sports-boosted CBS (NFL overrun) and NBC (Sunday Night Football) and Fox with the highly-anticipated "The Cleveland Show" debut, ABC's sixth-season premiere of "Desperate Housewives" stood as Sunday's most-watched entertainment program (13.2 million). Among Adults 18-49, the ABC show (4.5/11) beat out its non-sports competition on Fox ("Family Guy"/"American Dad" = 4.4/10) and CBS ("Amazing Race" = 3.3/8) in the 9 o'clock hour. "Housewives" dominated its slot with all key Women (W18-34/W18-49/W25-54), registering as Sunday's No. 1 television show on all 3 counts.

� "Desperate Housewives" held even with where it finished out last season, retaining all of its 2009 May Sweep audience among Adults 18-49 (4.5/11).

"Brothers & Sisters" (10:00-11:00 p.m.)

ABC's fourth-season premiere of "Brothers & Sisters" defeated its drama competition in the 10 o'clock hour, drawing a larger overall audience than "Cold Case" (9.3 million vs. 9.0 million) and leading the CBS program by 36% in Adults 18-49 (3.0/8 vs. 2.2/6). "Brothers & Sisters" finished No. 1 in the hour across all key Women demos (W18-34/W18-49/W25-54).

� Like its lead-in, "Brothers & Sisters" retained 100% of its Adult 18-49 audience from its 2009 May Sweep performance (3.0/8).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to more than 27% currently, from 19% at the same point in 2007. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 9/27/09.

  [september 2009]  


most recent ratings | view all posts
[03/22/18 - 08:10 AM]
Wednesday's Broadcast Ratings: FOX Finales Win Tight Demo Race
The network edges ABC, CBS and NBC by one-tenth of a ratings point.

[03/21/18 - 08:16 AM]
Tuesday's Broadcast Ratings: "The Voice" Keeps NBC on Top
The Peacock leads the evening among total viewers and adults 18-49.

[03/20/18 - 08:18 AM]
Monday's Broadcast Ratings: "The Voice" Tops "American Idol" in Second Showdown
NBC wins the evening in both total viewers and adults 18-49.

[03/19/18 - 08:48 AM]
Sunday's Broadcast Ratings: NCAA Overrun Pushes CBS on Top
The Eye wins the night in total viewers but shares adults 18-49 honors with ABC.

[03/18/18 - 08:31 AM]
Saturday's Broadcast Ratings: CBS, NCAA Continue Win Streak
The Eye takes home top honors in both adults 18-49 and total viewers.

[03/17/18 - 08:45 AM]
Friday's Broadcast Ratings: NCAA Scores Another Victory for CBS
The Eye takes home top honors in total viewers and adults 18-49.

[03/16/18 - 08:19 AM]
Thursday's Broadcast Ratings: CBS Tops Charts with NCAA Tournament Coverage
The Eye's primetime portion leads the evening in both total viewers and adults 18-49.

[03/15/18 - 08:16 AM]
Wednesday's Broadcast Ratings: FOX Tops Demos, CBS Leads Total Viewers
The former's "9-1-1" and the latter's "Survivor: Ghost Island" top the night among adults 18-49.

[03/14/18 - 11:41 AM]
Discovery's Motor Madness Reaches Top Speeds Ranking as Cable's #1 Network Among M25-54 During First-Ever "Motor Mega Week"
Discovery Channel further spins the numbers for February 26 - March 5.

[03/14/18 - 08:40 AM]
"Home Town" Season Two Delivers Solid Live Plus Same Day Ratings for HGTV
HGTV further spins the numbers for the series to date.

[03/14/18 - 08:12 AM]
Tuesday's Broadcast Ratings: "This Is Us" Finale Puts NBC on Top
The Peacock wins the night among adults 18-49 however CBS is the most-watched broadcaster.

[03/13/18 - 08:19 AM]
Monday's Broadcast Ratings: NBC, "Voice" Hold Off Push from ABC, "Idol"
The Peacock wins the night in both total viewers and adults 18-49.

[03/12/18 - 04:16 PM]
Disney XD's "Star Wars Rebels" Concludes with a Season-Best Performance Across Key Demographics
Disney XD further spins the numbers for Monday, March 5.

[03/12/18 - 09:04 AM]
Sunday's Broadcast Ratings: "American Idol" Returns on Top for ABC
The Alphabet's inaugural season however opens down from FOX's final run.

[03/11/18 - 10:30 AM]
Saturday's Broadcast Ratings: ABC, NBC Share Demo Crown in Low Key Race
The Alphabet's weekly NBA coverage splits the top adults 18-49 honors.