[09/29/09 - 12:55 PM]
3q09 Becomes ABC Family's Most-Watched 3q Ever in Prime in Total Viewers and Across All Target 18-34, 18-49 and 12-34 Demographics
ABC Family spins the numbers for the third quarter of 2009.

[via press release from ABC Family]

Ratings Highlights for 3Q 2009 (Final National Ratings)

3Q09 Becomes ABC Family's Most-Watched 3Q Ever in Prime in Total Viewers and Across All Target 18-34, 18-49 and 12-34 Demographics

ABC Family Ranks Among Cable's Top 10 Most-Watched Networks in Prime in Total Viewers, Climbing an Impressive 5 Places in a Year's Span

ABC Family's "The Secret Life of the American Teenager" is 3Q09's No. 1 Cable Series in Viewers 12-34 and Females 12-34, Cable's No. 1 Scripted Show in Women 18-34 and TV's No. 1 Series in Teens and Female Teens

Newest Hit Series, "Make It or Break It" Ranks as Cable's No. 2 Scripted Series of 3Q09 in Females 12-34, and Ad-Supported Cable's No. 2 Show in Female Teens

The World Television Premiere of Lindsay Lohan Feature, "Labor Pains," is 3Q09's No. 1 Ad-Supported Cable Movie in Women 18-34 and No. 3 in Women 18-49

"Harry Potter & the Goblet of Fire" is Ad-Supported Cable's No. 1 Full Length Movie in Total Viewers, and the No. 1 Ad-Supported Cable Movie in Adults 18-34, Adults 18-49 and Women 18-49

In Total Day, 3Q Marks ABC Family's 25th Straight Quarters of Posting Year-to-Year Gains in Women 18-34, with Increases in 24 of the Past 25 in Women 18-49

ABC Family � 3Q 2009

Powered by original series "The Secret Life of the American Teenager" and newcomer "Make It or Break It," and high performing acquired films like "Labor Pains" and "Harry Potter & the Goblet of Fire," 3Q09 wrapped as ABC Family's most-watched 3Q in the Net's history in Prime in Adults 18-34 (341,000), Women 18-34 (241,000), Adults 18-49 (617,000), Women 18-49 (419,000) and Females 12-34 (425,000). Impressively, 3Q09 became the net's No. 2 quarter ever in key targets Women 18-34, and Females 12-34.

Competitively, ABC Family ranked as 3Q09's No. 1 ad-supported cable network in Prime in Females 12-34 (425,000/0.9 rating) and Female Teens (184,000/1.6 rating). Among all cable, ABC Family placed a competitive No. 4 in Women 18-34 (241,000/0.7 rating) and No. 5 in Women 18-49 (419,000/0.6 rating). Moreover, ABC Family ranked a high No. 9 in Total Viewers (1.4 million), climbing an impressive 5 places year-to-year.

� ABC Family's No. 1 original series ever, "The Secret Life of the American Teenager" ranked as 3Q09's No. 1 cable series in Viewers 12-34 (2.4 million/2.6 rating) and Females 12-34 (2.0 million/4.3 rating), and the No. 1 scripted cable series in Women 18-34 (1.0 million/3.0 rating). In Teens (1.1 million/4.4 rating) and Female Teens (964,000/8.0 rating), "Secret Life" was TV's No. 1 series in 3Q09.

� ABC Family's newest original series, "Make It or Break It" was 3Q09's No. 2 scripted cable series in Females 12-34 (1.2 million/2.6 rating) and ad-supported cable's No. 2 show in Female Teens (617,000/5.1 rating).

� The July 12th showing of "Harry Potter & the Goblet of Fire" (7:30 � 11:00 p.m.) stood as the quarter's No. 1 full-length ad-supported movie on all cable in Total Viewers (4.2 million), the No. 1 ad-supported cable movie in Adults 18-34 (1.0 million/1.5 rating), Adults 18-49 (2.1 million/1.6 rating) and Women 18-49 (1.2 million/1.7 rating), and No. 2 ad-supported cable movie in Women 18-34 (568,000/1.7 rating).

� The world premiere movie event of "Labor Pains" (7/19/09) ranked as 3Q09's No. 1 ad-supported cable movie in Women 18-34 (597,000/1.8 rating), No. 3 ad-supported cable movie in Women 18-49 (967,000/1.5 rating), and ad-supported cable's No. 1 full-length movie in Females 12-34 (980,000/2.1 rating).

� In Prime, ABC Family posted its 12th straight quarter of year-to-year growth in Women 18-34, with increases achieved in 11 of the previous 12 quarters in Women 18-49 (dates back to 4Q06).

� In Total Day, ABC Family posted its 25th straight quarter of year-to-year increases in Women 18-34 and has registered year-to-year gains in 24 of the previous 25 quarters in Women 18-49 (dating back to 3Q03).

Source: Nielsen Media Research (National Ratings, 3Q09: 6/29/09-9/27/09, Most Current: Live + SD, blended with Live + 7, when available).

  [september 2009]  


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