BRAVO EARNS BEST QUARTER EVER IN ALL KEY DEMOS
Network Marks 16 Consecutive Quarters of Year-Over-Year Growth
Bravo Digital Boasts Best Quarter Ever In Video Streams and Unique Visitors
NEW YORK - September 29, 2009 - Continuing its red-hot ratings streak, Bravo earned its highest rated quarter in network history among all key demos in Prime, marking an impressive 16th consecutive quarter of year-over-year growth among adults 18-49, according to Nielsen Media Research. With the network's watercooler original series "Top Chef: Las Vegas," "Flipping Out," "The Rachel Zoe Project" and "The Real Housewives of Atlanta" leading the charge, Bravo delivered an average of 833,000 total viewers and 522,000 adults 18-49 in the third quarter (up eight percent versus 3Q08). On pace to score its best and youngest skewing year ever, Bravo produced six of the network's top 10 best weeks ever in the third quarter, ranking as the No. 17 cable entertainment network among adults 18-49 and as the No. 1 most upscale ad supported network in the demo.
Bravo Digital also marked its best quarter ever in video streams and unique visitors, buoyed by the success of "The Real Housewives of Atlanta" and "Top Chef" showsites, with 4.81 million video streams and 3.69 unique visitors million per month. BravoTV.com also recorded its best quarter ever in video streams and unique visitors, up 159 percent (4.76 million vs. 1.84 million) and 40 percent in unique visitors (2.76 million vs. 1.96 million) of monthly averages versus third quarter 2008.
Additionally, in September Bravo secured its highest rated month ever among all key demos in Prime, with an average of 620,000 adults 18-49 and 963,000 total viewers, up 12 percent (vs. 552,000) and 7 percent (vs. 899,000) respectively versus September 2008.
Bravo's original series continue to break ratings records with the Emmy and James Beard Award winning "Top Chef" averaging 3.26 million total viewers and 2.3 million adults 18-49 to-date in its sixth season. Through six episodes, "Flipping Out" season three is averaging 1.21 million total viewers and 899,000 adults 18-49, up 18 percent among total viewers (vs. 1.02 million) and 22 percent among adults 18-49 (vs. 735,000) versus season two. Season two of the "The Rachel Zoe Project" is averaging 879,000 total viewers and 633,000 adults 18-49 through five episodes, up 25 percent (vs. 703,000) and 13 percent (vs. 559,000) respectively versus the season one average.
Thursday nights continue to sizzle on Bravo with ratings juggernaut "The Real Housewives of Atlanta" on pace to become the highest rated series in the "Real Housewives" franchise in all key demographics. Garnering an average of 3.20 million total viewers and 2.28 million adults 18-49 to-date, "Atlanta's" second season doubles its freshman viewership, with a 114 percent and 101 percent increase respectively. Since "The Real Housewives of Atlanta's" season two premiere, Bravo has ranked as the No. 1 cable network in the Thursday 10 p.m. time slot among adults 18-49 and women 18-49, and among women Bravo ranks No. 1 in the demo across all broadcast and cable television.
Bravo's late-night topical series "Watch What Happens Live" averages 750,000 total viewers and 526,000 adults 18-49, more than doubling its premiere numbers ten weeks ago, and marking a 64 percent increase among adults 18-49 and a 33 percent increase among total viewers in its Thursday late night time period.
Source: Nielsen Media Research Live + 7 Day through 9/13/09 blended with Live + Same Day through 9/27/09; Best weeks ever: Live + Same Day; Upscale stat: Nielsen Marketbreaks, 12/29/08-9/6/09, Mon-Sun 8P-11P, Ad supported cable, HH Income $125K+, P18-49 VPVH; 3Q09 cable rank includes ad supported cable entertainment networks that air in more than 50% of the Mon-Sun 8pm-11pm daypart; Source: Omniture SiteCatalyst, 7/1-9/27/09.
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