[09/29/09 - 11:43 AM]
Fueled by Brand Evolution, Syfy Posts Most Watched Third Quarter in 17-Year History
Syfy spins the numbers for the third quarter of 2009.

[via press release from Syfy]


Places 4th in Adults 25-54 � Highest 3Q Ranking Ever

Warehouse 13 Sets All-Time Syfy Series Marks in Total Viewers, Adults 25-54 and Household Ratings

Soars 18% Among Upscale Adult 18-49 Viewers

Syfy.com Pacing for New Third Quarter Highs in Key Metrics

New York, NY � September 29, 2009 � Underscoring the broad-based appeal of its new brand identity since launching on July 7, Syfy amassed the largest third quarter audience in its 17-year history, establishing a new mark in total viewers with 1.36 million.

The record viewership from June 29th through September 27 catapulted Syfy into fourth place among Adults 25-54, its highest ranking ever in third quarter, versus all basic cable entertainment networks.

Syfy also posted all-time third quarter highs in Women 18-49 (292,000) and Women 25-54 (332,000).

Syfy dramatically improved among upscale Adult 18-49 viewers (versus third quarter '08), gaining +18% in Adults18-49 with $75K+ Household Income.

The gains were driven by the diverse powerhouse primetime schedule, sparked by summer sensation Warehouse 13, Syfy's most watched series ever in total viewers (4.02 million), Adults 25-54 (2.1 million) and HH ratings (2.9), and Eureka, which soared over three million total viewers for the first time ever.

Fueled by Ghost Hunters and Destination Truth -- both on pace for series ratings records -- Syfy captured the third quarter Wednesday 9-10PM (ET/PT) time period among Adults 18-34 and Adults 18-49, while winning the Tuesday 9-10PM (ET/PT) time period in Adults 25-54.

Third Quarter Highlights

In total viewers, Warehouse 13 topped new cable series such as TNT's Hawthorne (4.0 million) and Dark Blue (3.5 million), and Lifetime's Drop Dead Diva (3.1 million). The series finished second in the 2009 freshman class behind only USA's Royal Pains.

The second half of Eureka Season Three delivered a 2.3 HH rating, 1.38 million Adults18-49, 1.72 million Adults 25-54 and 3.17 million total viewers. In addition to breaking the three million total viewers barrier, this is also the series' best performance ever in Adults18-34 and Adults 25-54.

To date, the current season of Ghost Hunters is averaging a 2.1 HH rating, 3.0 million total viewers, 1.9 million Adults18-49 and 2.0 million Adults 25-54. This marks the first time it has averaged more than two million Adults 25-54 and more than three million total viewers.

Destination Truth is also enjoying a strong ratings performance in its third season. The September 9 premiere set record highs in all key demos including Adults 18-49 and Adults 25-54 as well as the first time the show averaged more than two million total viewers.

Users also flocked to the new brand identity online:

Syfy.com is on pace to hit new third quarter highs in uniques (3.1 million), visits (5.1 million), page views (30.0 million) and video streams (5.2 million).

Syfy.com is also on pace to deliver its best quarter ever in engagement as users average 17 minutes per visit and 28 minutes per unique.

Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in 95 million homes, Syfy is a network of NBC Universal, one of the world's leading media and entertainment companies. (Syfy. Imagine greater.)

  [september 2009]  


most recent ratings | view all posts
[10/21/16 - 02:02 PM]
NLCS Game 5 Is Second Most-Watched Telecast in FS1 History
FOX Sports spins the numbers for Thursday, October 20.

[10/21/16 - 08:47 AM]
Thursday's Broadcast Ratings: CBS Holds Off Competition with NFL
The Eye wins the night in both total viewers and adults 18-49.

[10/20/16 - 01:49 PM]
Investigation Discovery Delivers Nearly One Million Viewers for World Television Premiere of "Southwest of Salem: The Story of the San Antonio Four"
Investigation Discovery further spins the numbers for Saturday, October 15.

[10/20/16 - 08:48 AM]
Wednesday's Broadcast Ratings: ABC Pulls in Front Among Adults 18-49
The Alphabet leads the night with its coverage of The Third Presidential Debate.

[10/20/16 - 07:14 AM]
"RuPaul's Drag Race All Stars" Season 2 Slays Records as the Most Viewed Season of a Logo Original Series to Date
Plus: look for a reunion special on October 27 and "Season 6 RuVealed" on November 3.

[10/19/16 - 10:48 AM]
Discovery's "Gold Rush" Ranks as #1 Show on All of TV on Friday
Discovery spins the numbers for Friday, October 14.

[10/19/16 - 08:59 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Hold Onto Top Demo Spot
The Peacock once again wins the night among adults 18-49.

[10/18/16 - 11:35 AM]
Lifetime Delivers Ratings Gold with Premieres of "Surviving Compton" and "Beyond the Headlines: Michel'le"
Lifetime spins the numbers for Saturday, October 15.

[10/18/16 - 09:23 AM]
Monday's Broadcast Ratings: NBC Remains Top Draw in Viewers, Demos
The Peacock leads the night once again in said categories.

[10/17/16 - 02:37 PM]
NLCS Game 2 Is Most-Watched Telecast in FS1 & FOX Deportes History
FOX Sports spins the numbers for Sunday, October 16.

[10/17/16 - 11:18 AM]
"Ben & Lauren: Happily Ever After?" Is Freeform's No. 1 Reality Series Launch Ever in W25-54 and No. 2 in Total Viewers and Adults 18-49
Freeform further spins the numbers for Tuesday, October 11.

[10/17/16 - 08:35 AM]
Sunday's Broadcast Ratings: NFL Sparks NBC, FOX to Top Spots
The Peacock leads the night in total viewers and adults 18-49.

[10/16/16 - 09:18 AM]
"SNL" Scores Its Highest Week 3 Rating in 8 Years
NBC spins the numbers for Saturday, October 15.

[10/16/16 - 08:53 AM]
Ohio State at Wisconsin Earns Highest Overnight Among All Sporting Events Across All Networks on Saturday, Oct. 15
ESPN spins the numbers for Saturday, October 15.

[10/16/16 - 08:25 AM]
Saturday's Broadcast Ratings: College Football Puts ABC on Top
The Alphabet easily wins the night in total viewers and adults 18-49.