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[09/30/09 - 11:09 AM]
ABC Dominates Premiere Week with Upscale High-Income Adults 18-49
ABC further spins the numbers for the week of September 21-27.
[via press release from ABC]

Primetime National Audience Demographics Premiere Week: Week of September 21, 2009

ABC Dominates Premiere Week with Upscale High-Income Adults 18-49

ABC Claims 7 of the Top 15 Non-Sports Shows for the New Season Among Adults 18-49 in Homes with $100k+ Annual Income

"Grey's" is the No. 1 TV Show, While "Cougar Town," "FlashForward" and "Modern Family" Stand as TV's Top 3 New Shows with Upscale Young Adults

Premiere Week National Audience Demographics:

In addition to winning season premiere week among Adults 18-49 based on Nielsen's Total U.S. rating, ABC finished as the No. 1 highest-rated network during the first week of the 2009-10 TV Season among key Upscale demographics, leading its competitors by wide margins.

� Among Adults 18-49 in Homes with $100k+ annual income (All Programming), ABC (3.74 rating) outdelivered No. 2 CBS by 17% (3.21 rating), No. 3 NBC by 21% (3.10 rating) and No. 4 Fox by 34% (2.79 rating). Excluding sports programming, ABC beat its nearest competitor by an even bigger margin of 23% (3.93 vs. 3.20 - CBS).

� ABC claimed 7 of TV's Top 15 highest-rated non-sports programs during the season-opening week with high-income young adults, including the No. 1 show overall with "Grey's Anatomy," and each of the Top 3 new series with "Cougar Town," "FlashForward" and "Modern Family."

Premiere Week Top 15 Non-Sports Programs (9/21/09-9/27/09): "Grey's Anatomy" (8.43 rating) � No. 1, "House" (6.28) � No. 2, "The Office" (6.23) � No. 3, "Desperate Housewives" (5.39) � No. 4, "The Big Bang Theory" (5.36) � No. 5, "Two and a Half Men" (5.23) � No. 6, "Cougar Town" (5.05) � No. 7, "How I Met Your Mother" (5.04) � No. 8, "FlashForward" (4.92) � No. 9, "Amazing Race 15" (4.87) � No. 10, "Modern Family" (4.70) � No. 11, "Family Guy (4.66) � No. 12, "Dancing w/the Stars-9/22" (4.47) � No. 13, "60 Minutes" (4.46) � No. 14 and "Dancing with the Stars" (4.44) � No. 15.

Source: Nielsen Media Research (NAD, Program Ratings for Adults 18-49 in Homes w/$100k+ Annual Income), week of 9/21/09.





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· 60 MINUTES (CBS)
· AMAZING RACE, THE (CBS)
· BIG BANG THEORY, THE (CBS)
· COUGAR TOWN (TBS)
· DANCING WITH THE STARS (ABC)
· DESPERATE HOUSEWIVES (ABC)
· FAMILY GUY (FOX)
· FLASH FORWARD (ABC)
· GREY'S ANATOMY (ABC)
· HOUSE (FOX)
· HOW I MET YOUR MOTHER (CBS)
· MODERN FAMILY (ABC)
· OFFICE, THE (NBC)
· TWO AND A HALF MEN (CBS)




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