or


[10/08/09 - 10:04 AM]
Late Show Wins Again in Viewers and Adults 25-54
CBS spins the late-night numbers for the week of September 28-October 2.

[via press release from CBS]

"LATE SHOW" WINS AGAIN IN VIEWERS AND ADULTS 25-54

"The Late Late Show" Places First in Viewers and Ties" "Late Night" in Adults 18-49 and Adults 25-54

Both Programs Lead Time Their Periods Season-to-Date

CBS's LATE SHOW with DAVID LETTERMAN topped "The Tonight Show with Conan O'Brien" in viewers and adults 25-54 for the second consecutive week and THE LATE LATE SHOW with CRAIG FERGUSON out delivered "Late Night with Jimmy Fallon" in viewers while also placing first in adults 18-49 and adults 25-54 (ties), according to Nielsen live plus same day ratings for the week ending Oct. 2.

THE LATE SHOW posted a 3.2/09 in households with an average of 4.43m viewers, up +23% in households (from 2.6/07) and +22% in viewers (from 3.63m) compared to the same week last year. LATE SHOW was even in both adults 25-54 (1.4/06) and adults 18-34 (0.7/03) compared to the same week last year.

LATE SHOW beat "The Tonight Show" in households by +68% (vs. 1.9/05), viewers by +66% (vs. 2.67m) and adults 25-54 by +17% (vs. 1.2/05).

Season-to-date, LATE SHOW is up +18% in households (3.3/09 from 2.8/07), +23% in viewers (4.73m from 3.86m) and even in adults 25-54 (1.5/06), adults 18-49 (1.1/05) and adults 18-34 (0.8/04).

LATE SHOW has improved its competitive position against "The Tonight Show" compared to last year. CBS leads NBC by +83% in households this season (3.3/09 vs. 1.8/05) compared to trailing by -15% last year (2.8/07 vs. 3.3/08). In viewers, LATE SHOW had an +86% advantage (4.73m vs. 2.54m) compared to trailing by -20% last year (3.86m vs. 4.80m). In adults 25-54, LATE SHOW enjoyed a +25% advantage in 2009 (1.5/06 vs. 1.2/05) compared to -6% in 2008 (1.5/06 from 1.6/06). In adults 18-49, LATE SHOW has a 2009 +10% lead (1.1/05 vs. 1.0/04) compared to 2008's -15% finish (1.1/05 vs. 1.3/05).

THE LATE LATE SHOW with CRAIG FERGUSON posted a 1.5/05 in households with 1.94m viewers, up +7% in both households (from 1.4/05) and viewers (from 1.81m) compared to the same week last year. LATE LATE SHOW was even in both adults 18-49 (0.6/04) and adults 18-34 (0.4/03) compared to the same week last year.

THE LATE LATE SHOW beat "Late Night With Jimmy Fallon" in households (vs. 1.1/04, +36%), viewers (vs. 1.43m, +36%) and tied in both adults 25-54 and adults 18-49. THE LATE LATE SHOW also topped "Jimmy Kimmel Live" in viewers (1.94m vs. 1.66m, +17%) and adults 18-49 (0.6/04 vs. 0.5/03, +20%).

Season-to-date, LATE LATE SHOW is up +7% in households (1.5/06 from 1.4/05), +10% in viewers (2.02m from 1.84m) and even in both adults 25-54 (0.8/05) and adults 18-49 (0.6/04).

THE LATE LATE SHOW improved its competitive position against "Late Night" compared to last year. CBS leads NBC by +36% in households this season (1.5/06 vs. 1.1/04) compared to being tied last season (1.4/05, each with Conan O'Brien hosting). LATE LATE SHOW has a +43% advantage in viewers (2.02m vs. 1.41m) compared to trailing by -3% last year (1.84m vs. 1.90m). In adults 25-54, LATE LATE SHOW has a +14% advantage in 2009 (0.8/05 vs. 0.7/04) compared to being tied in 2008 (0.8/05, each). In adults 18-49, LATE LATE SHOW and "Late Night" are tied in 2009 (0.6/04, each) compared to trailing in 2008 by -25% (0.6/04 vs. 0.8/04).





  [october 2009]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)









most recent ratings | view all posts
[11/28/14 - 08:25 AM]
Seahawks-49ers Delivers the Best-Ever Rating for Thanksgiving Primetime Game in Metered-Market Households
NBC spins the numbers for Wednesday, November 26 and Thursday, November 27.

[11/28/14 - 08:19 AM]
Wednesday's Broadcast Ratings: CBS Closes November Sweeps on Top
The Eye's "Criminal Minds" leads the night in both total viewers and adults 18-49.

[11/28/14 - 07:59 AM]
"The NFL on CBS" Thanksgiving Day Game Rates as Highest in 16 Years
CBS spins the numbers for Thursday, November 27.

[11/26/14 - 10:45 AM]
NBCSN Delivers Best F1 Season Ever for a Single Cable Network
NBCSN spins the numbers for its F1 coverage to date this season.

[11/26/14 - 08:52 AM]
"The Voice" Ranks #1 in Adults 18-34 and All Key Adult-Female Demos in Its Time Period
NBC spins the numbers for Tuesday, November 25.

[11/26/14 - 08:37 AM]
ABC's "Dancing with the Stars" Jumps to Season Highs for Its Top Finale Performance in 4 Seasons
ABC spins the numbers for Tuesday, November 25.

[11/26/14 - 08:31 AM]
Tuesday's Broadcast Ratings: "Dancing with the Stars" Gives ABC First Demo Win of the Season
The Alphabet also leads the night among total viewers.

[11/25/14 - 01:52 PM]
Hallmark Channel's "Countdown to Christmas" Is the Most Watched Network Among Women 25-54 for 4th Consecutive Weekend
The Hallmark Channel spins the numbers for Saturday, November 22 and Sunday, November 23.

[11/25/14 - 01:17 PM]
"Homeland" and "The Affair" Deliver Their Highest Rated Episodes and Total Nights of the Season
Showtime spins the numbers for Sunday, November 23.

[11/25/14 - 11:55 AM]
Nickelodeon Tops Basic Cable with Kids and Total Viewers
Nickelodeon spins the numbers for the week of November 17-23.

[11/25/14 - 11:14 AM]
CMT Keeps the Party Going as 1.3 Million Viewers Tune in for Premieres of "Party Down South 2" and "Drunksgiving" Special
CMT spins the numbers for Wednesday, November 19 and Thursday, November 20.

[11/25/14 - 10:43 AM]
Adult Swim Ranks #1 Among Basic Cable Networks for Total Day Delivery of Adults 18-24 & 18-34 and Men 18-24
Turner spins the numbers for the week of November 17-23.

[11/25/14 - 09:28 AM]
"60 Minutes" Makes the Top 10 for the Fifth Straight Week
CBS spins the numbers for Sunday, November 23.

[11/25/14 - 08:49 AM]
Monday's Broadcast Ratings: NBC Holds Onto Demo Crown with "The Voice"
Plus: "Scorpion" on CBS gets a big boost from a special "The Big Bang Theory" repeat lead in.

[11/25/14 - 08:49 AM]
"The Voice" Is Currently the #1 Big 4 Telecast of the Night in Adults 18-49
NBC spins the numbers for Monday, November 24.