or


[10/08/09 - 10:04 AM]
Late Show Wins Again in Viewers and Adults 25-54
CBS spins the late-night numbers for the week of September 28-October 2.

[via press release from CBS]

"LATE SHOW" WINS AGAIN IN VIEWERS AND ADULTS 25-54

"The Late Late Show" Places First in Viewers and Ties" "Late Night" in Adults 18-49 and Adults 25-54

Both Programs Lead Time Their Periods Season-to-Date

CBS's LATE SHOW with DAVID LETTERMAN topped "The Tonight Show with Conan O'Brien" in viewers and adults 25-54 for the second consecutive week and THE LATE LATE SHOW with CRAIG FERGUSON out delivered "Late Night with Jimmy Fallon" in viewers while also placing first in adults 18-49 and adults 25-54 (ties), according to Nielsen live plus same day ratings for the week ending Oct. 2.

THE LATE SHOW posted a 3.2/09 in households with an average of 4.43m viewers, up +23% in households (from 2.6/07) and +22% in viewers (from 3.63m) compared to the same week last year. LATE SHOW was even in both adults 25-54 (1.4/06) and adults 18-34 (0.7/03) compared to the same week last year.

LATE SHOW beat "The Tonight Show" in households by +68% (vs. 1.9/05), viewers by +66% (vs. 2.67m) and adults 25-54 by +17% (vs. 1.2/05).

Season-to-date, LATE SHOW is up +18% in households (3.3/09 from 2.8/07), +23% in viewers (4.73m from 3.86m) and even in adults 25-54 (1.5/06), adults 18-49 (1.1/05) and adults 18-34 (0.8/04).

LATE SHOW has improved its competitive position against "The Tonight Show" compared to last year. CBS leads NBC by +83% in households this season (3.3/09 vs. 1.8/05) compared to trailing by -15% last year (2.8/07 vs. 3.3/08). In viewers, LATE SHOW had an +86% advantage (4.73m vs. 2.54m) compared to trailing by -20% last year (3.86m vs. 4.80m). In adults 25-54, LATE SHOW enjoyed a +25% advantage in 2009 (1.5/06 vs. 1.2/05) compared to -6% in 2008 (1.5/06 from 1.6/06). In adults 18-49, LATE SHOW has a 2009 +10% lead (1.1/05 vs. 1.0/04) compared to 2008's -15% finish (1.1/05 vs. 1.3/05).

THE LATE LATE SHOW with CRAIG FERGUSON posted a 1.5/05 in households with 1.94m viewers, up +7% in both households (from 1.4/05) and viewers (from 1.81m) compared to the same week last year. LATE LATE SHOW was even in both adults 18-49 (0.6/04) and adults 18-34 (0.4/03) compared to the same week last year.

THE LATE LATE SHOW beat "Late Night With Jimmy Fallon" in households (vs. 1.1/04, +36%), viewers (vs. 1.43m, +36%) and tied in both adults 25-54 and adults 18-49. THE LATE LATE SHOW also topped "Jimmy Kimmel Live" in viewers (1.94m vs. 1.66m, +17%) and adults 18-49 (0.6/04 vs. 0.5/03, +20%).

Season-to-date, LATE LATE SHOW is up +7% in households (1.5/06 from 1.4/05), +10% in viewers (2.02m from 1.84m) and even in both adults 25-54 (0.8/05) and adults 18-49 (0.6/04).

THE LATE LATE SHOW improved its competitive position against "Late Night" compared to last year. CBS leads NBC by +36% in households this season (1.5/06 vs. 1.1/04) compared to being tied last season (1.4/05, each with Conan O'Brien hosting). LATE LATE SHOW has a +43% advantage in viewers (2.02m vs. 1.41m) compared to trailing by -3% last year (1.84m vs. 1.90m). In adults 25-54, LATE LATE SHOW has a +14% advantage in 2009 (0.8/05 vs. 0.7/04) compared to being tied in 2008 (0.8/05, each). In adults 18-49, LATE LATE SHOW and "Late Night" are tied in 2009 (0.6/04, each) compared to trailing in 2008 by -25% (0.6/04 vs. 0.8/04).





  [october 2009]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[07/20/17 - 08:27 AM]
Wednesday's Broadcast Ratings: CBS Takes Home Top Honors with "Big Brother"
The Eye's summer mainstay leads the night in both total viewers and adults 18-49.

[07/19/17 - 08:20 AM]
Tuesday's Broadcast Ratings: NBC, "Got Talent" Eclipse the Competition
The Peacock beats the combined efforts of ABC, CBS, FOX and The CW among adults 18-49.

[07/18/17 - 12:47 PM]
A&E Network's Groundbreaking Series "Live PD" Hits Ratings High with 2.1 Million Total Viewers
A&E spins the numbers for Saturday, July 15.

[07/18/17 - 10:46 AM]
Crown Media's Holiday Programming Initiatives Elevate Networks as Top-Rated in Weekend Primetime
The Hallmark Channel spins the numbers for the week of July 10-16.

[07/18/17 - 08:24 AM]
Monday's Broadcast Ratings: "Bachelorette" Pulls in Front as ABC, NBC Share Demo Crown
The Peacock however is the most-watched broadcaster last night.

[07/17/17 - 02:30 PM]
Freeform's "The Fosters" and "The Bold Type" Premiere to No. 1 Ranks in Key Target Demographics
Freeform further spins the numbers for Tuesday, July 11.

[07/17/17 - 12:12 PM]
New Season of TLC's "OutDaughtered" Returns with Highest Ratings Ever
TLC further spins the numbers for Tuesday, July 11.

[07/17/17 - 08:44 AM]
Sunday's Broadcast Ratings: CBS, "Big Brother" Top Demo Race
The Eye narrowly edges the competition among adults 18-49.

[07/17/17 - 08:29 AM]
TV One's "Unsung" Season 11 Jagged Edge Premiere Clinches #1 Spot Among Adults 25-54 in 10 pm Slot
TV One further spins the numbers for Sunday, July 9.

[07/16/17 - 09:01 AM]
Saturday's Broadcast Ratings: NBC Edges Competition in Total Viewers with Repeat Lineup
ABC, CBS and NBC however all share the demo crown.

[07/15/17 - 09:32 AM]
Friday's Broadcast Ratings: NBC Tops Demos for Fifth Consecutive Week
The Peacock is the network to beat among adults 18-49.

[07/14/17 - 08:16 AM]
Thursday's Broadcast Ratings: NBC Tops Viewers, Shares Demo Honors with CBS
A recap of "America's Got Talent" helps push the Peacock on top last night.

[07/13/17 - 08:24 AM]
Wednesday's Broadcast Ratings: "ESPY Awards" Put ABC on Top
The Alphabet leads the night in both total viewers and adults 18-49.

[07/12/17 - 08:21 AM]
Tuesday's Broadcast Ratings: "America's Got Talent" Holds Off "MLB All-Star Game"
Both entries are up year-to-year for NBC and FOX, respectively, among adults 18-49.

[07/12/17 - 08:01 AM]
FOX's MLB All-Star Game Scores Growth, Delivers 6.5 Overnight Rating
FOX Sports spins the numbers for Tuesday, July 11.