or


[10/12/09 - 09:05 AM]
ABC's Premiere Week Results Grow from First-Reported Numbers
ABC further spins the numbers for the week of September 21-27.

[via press release from ABC]

Primetime Ratings Report For the week of September 21, 2009 (Premiere Week National Live + 7 Day Program Ratings)

ABC's Premiere Week Results Grow from First-Reported Numbers by 1.0 Million Viewers, by 12% in Adults 18-49 and by 15% in Adults 18-34

ABC's "Grey's Anatomy" is Once Again TV' Biggest Gainer in the DVR Numbers, Jumping by 3.0 Million Viewers and 1.5 Adult 18-49 Rating Points in the Finals

ABC's "FlashForward" is TV's Top Freshman Gainer in Viewers and Adults 18-49

ABC Airs 9 Series Registering Increases of 1 Million Viewers or More in the Finals

2009-10 WEEK No. 1 Live + 7 Day Ratings:

Based on the first round of Live + 7 Day rating for the new television season, ABC saw its premiere week primetime averages jump from its originally reported Live + Same Day numbers by 1.0 million viewers (12.0 million vs. 11.0 million), by +12% in Adults 18-49 (3.7/10 vs. 3.3/9) and by +15% in Adults 18-34 (3.0/9 vs. 2.6/8). With Household DVR penetration rising sharply year to year (from 27% to 33%), ABC's premiere week increases were bigger this year than last from the initially reported Live + Same Day numbers to the final Live + 7 Day averages. ABC remained the No. 1 network during premiere week (w/o 9/21/09) among Adults 18-49 in the Live + 7 Day averages.

� Similarly to last season, ABC series were among the most popularly recorded and played back. Like last season, ABC's "Grey's Anatomy" was once again TV's most-played-back show this season. On average, "Grey's Anatomy" stood as the biggest actual gainer from the originally reported premiere week numbers (Live + Same Day) to the finalized DVR playback numbers (Live + 7 Day), generating an additional +3.0 million viewers (17.0 million to 20.0 million). In fact, "Grey's" DVR increase was bigger this season than on opening week last year, when it gained +2.7 million viewers from Live + Same Day to the Live + 7 Day averages in originals. The sixth-season ABC medical drama was also the top gainer in Adult 18-49 rating, picking up 1.5 rating points in the finalized numbers � surging from a 6.7 rating to an 8.2 rating.

� A total of 9 of ABC's scripted series gained 1.0 million viewers or more on average from their originally reported numbers to the final DVR playback numbers, including "Grey's Anatomy" (+3.0 million � biggest gainer overall), "FlashForward" (+2.0 million � biggest new-series gainer), "Desperate Housewives" (+1.7 million), "Castle" (+1.5 million), "the forgotten" (+1.3 million), "Modern Family" (+1.1 million), "Eastwick" (+1.1 million), "Cougar Town" (+1.1 million) and "Brothers & Sisters" (+1.0 million).

� Among Adults 18-49, 7 of ABC's scripted series registered substantial ratings increases of half-a-rating point or more: "Grey's Anatomy" (+1.5 rating point � top gainer overall), "FlashForward" (+0.8 rating � top freshman gainer), "Desperate Housewives" (+0.7 rating), "Castle" (+0.6 rating), "Modern Family" (+0.6 rating), "Cougar Town" (+0.5 rating) and "Brothers & Sisters" (+0.5 rating).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 33% currently, from 27% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (National Live+7 Day Program Ratings), week of 9/21/09.





  [october 2009]  
S
M
T
W
T
F
S
    


· BROTHERS & SISTERS (ABC)
· CASTLE (ABC)
· COUGAR TOWN (TBS)
· DESPERATE HOUSEWIVES (ABC)
· EASTWICK (ABC)
· FLASH FORWARD (ABC)
· FORGOTTEN, THE (ABC)
· GREY'S ANATOMY (ABC)
· MODERN FAMILY (ABC)











most recent ratings | view all posts
[10/01/14 - 04:36 PM]
A Roloff Wedding Wraps Up the Most Watched Season Ever of "Little People, Big World" with 1.9M P2+ Viewers
TLC spins the numbers for Tuesday, September 30.

[10/01/14 - 10:14 AM]
ESPN's Audience up for Fiscal Year; U.S. Networks also Rise as a Group
ESPN spins the numbers for the fiscal year to date.

[10/01/14 - 10:00 AM]
OWN: Oprah Winfrey Network Delivers Growth Across Key Demos in Third Quarter
OWN spins the numbers for the third quarter of 2014.

[10/01/14 - 09:46 AM]
Bounce TV Posts Double-Digit Viewership Gains in Third Quarter
Bounce TV spins the numbers for the third quarter of 2014.

[10/01/14 - 09:29 AM]
"NCIS: New Orleans" Retains 95% of Its Premiere in Viewers and 92% in Adults 18-49
CBS spins the numbers for Tuesday, September 30.

[10/01/14 - 08:48 AM]
NBC Wins Tuesday Night in Adults 18-49 Among the Big 4 Networks by a 59% Margin
NBC spins the numbers for Tuesday, September 30.

[10/01/14 - 08:46 AM]
Live+3: ABC's "Shark Tank" Solidifies Its Rank as Friday's #1 TV Show in Adults 18-49 with Its Strongest-Ever Season Premiere
ABC further spins the numbers for Friday, September 26.

[10/01/14 - 08:30 AM]
NBCSN Primetime & Total Day Viewership Increase for Fourth Consecutive Quarter
NBCSN spins the numbers for the third quarter of 2014.

[10/01/14 - 08:27 AM]
Tuesday's Broadcast Ratings: "The Voice" Continues Win Streak for NBC
The Peacock's reality franchise once again replicates its week ago numbers among adults 18-49.

[10/01/14 - 08:16 AM]
ABC's New Tuesday Comedies Beat FOX's Comedies
ABC spins the numbers for Tuesday, September 30.

[10/01/14 - 07:45 AM]
ABC Ranks #1 with Upscale Adults 18-49 During Premiere Week
ABC further spins the numbers for the week of September 22-28.

[09/30/14 - 02:53 PM]
"Monday Night Football" Helps ESPN Win the Night among All Networks
ESPN spins the numbers for Monday, September 29.

[09/30/14 - 02:18 PM]
"Parenthood" Delivered the Show's Highest 18-49 Rating in Live+3 Since October 3, 2013
NBC further spins the numbers for Thursday, September 25.

[09/30/14 - 02:04 PM]
Discovery Channel Moves Up the Cable Ranker and Into the Top Five for Adults and Men During 3Q14
Discovery spins the numbers for the quarter to date.

[09/30/14 - 01:01 PM]
Nickelodeon Is Top-Rated Total Day Network for 3Q and September 2014
Nickelodeon spins the numbers for the month and the quarter to date.