or


[10/12/09 - 09:05 AM]
ABC's Premiere Week Results Grow from First-Reported Numbers
ABC further spins the numbers for the week of September 21-27.

[via press release from ABC]

Primetime Ratings Report For the week of September 21, 2009 (Premiere Week National Live + 7 Day Program Ratings)

ABC's Premiere Week Results Grow from First-Reported Numbers by 1.0 Million Viewers, by 12% in Adults 18-49 and by 15% in Adults 18-34

ABC's "Grey's Anatomy" is Once Again TV' Biggest Gainer in the DVR Numbers, Jumping by 3.0 Million Viewers and 1.5 Adult 18-49 Rating Points in the Finals

ABC's "FlashForward" is TV's Top Freshman Gainer in Viewers and Adults 18-49

ABC Airs 9 Series Registering Increases of 1 Million Viewers or More in the Finals

2009-10 WEEK No. 1 Live + 7 Day Ratings:

Based on the first round of Live + 7 Day rating for the new television season, ABC saw its premiere week primetime averages jump from its originally reported Live + Same Day numbers by 1.0 million viewers (12.0 million vs. 11.0 million), by +12% in Adults 18-49 (3.7/10 vs. 3.3/9) and by +15% in Adults 18-34 (3.0/9 vs. 2.6/8). With Household DVR penetration rising sharply year to year (from 27% to 33%), ABC's premiere week increases were bigger this year than last from the initially reported Live + Same Day numbers to the final Live + 7 Day averages. ABC remained the No. 1 network during premiere week (w/o 9/21/09) among Adults 18-49 in the Live + 7 Day averages.

� Similarly to last season, ABC series were among the most popularly recorded and played back. Like last season, ABC's "Grey's Anatomy" was once again TV's most-played-back show this season. On average, "Grey's Anatomy" stood as the biggest actual gainer from the originally reported premiere week numbers (Live + Same Day) to the finalized DVR playback numbers (Live + 7 Day), generating an additional +3.0 million viewers (17.0 million to 20.0 million). In fact, "Grey's" DVR increase was bigger this season than on opening week last year, when it gained +2.7 million viewers from Live + Same Day to the Live + 7 Day averages in originals. The sixth-season ABC medical drama was also the top gainer in Adult 18-49 rating, picking up 1.5 rating points in the finalized numbers � surging from a 6.7 rating to an 8.2 rating.

� A total of 9 of ABC's scripted series gained 1.0 million viewers or more on average from their originally reported numbers to the final DVR playback numbers, including "Grey's Anatomy" (+3.0 million � biggest gainer overall), "FlashForward" (+2.0 million � biggest new-series gainer), "Desperate Housewives" (+1.7 million), "Castle" (+1.5 million), "the forgotten" (+1.3 million), "Modern Family" (+1.1 million), "Eastwick" (+1.1 million), "Cougar Town" (+1.1 million) and "Brothers & Sisters" (+1.0 million).

� Among Adults 18-49, 7 of ABC's scripted series registered substantial ratings increases of half-a-rating point or more: "Grey's Anatomy" (+1.5 rating point � top gainer overall), "FlashForward" (+0.8 rating � top freshman gainer), "Desperate Housewives" (+0.7 rating), "Castle" (+0.6 rating), "Modern Family" (+0.6 rating), "Cougar Town" (+0.5 rating) and "Brothers & Sisters" (+0.5 rating).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 33% currently, from 27% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (National Live+7 Day Program Ratings), week of 9/21/09.





  [october 2009]  
S
M
T
W
T
F
S
    


· BROTHERS & SISTERS (ABC)
· CASTLE (ABC)
· COUGAR TOWN (TBS)
· DESPERATE HOUSEWIVES (ABC)
· EASTWICK (ABC)
· FLASH FORWARD (ABC)
· FORGOTTEN, THE (ABC)
· GREY'S ANATOMY (ABC)
· MODERN FAMILY (ABC)





most recent ratings | view all posts
[07/23/14 - 09:10 AM]
"Daryl's Restoration Over-Hall" Series Premiere Rocks DIY Network's Ratings
DIY Network spins the numbers for Saturday, July 19.

[07/23/14 - 08:28 AM]
Tuesday's Broadcast Ratings: "America's Got Talent" Dominates the Competition
NBC wins the night among adults 18-49, more than doubling second place ABC.

[07/23/14 - 08:20 AM]
NBC Wins the Night in the 18-49 Demo More Than Doubling the Nearest Competitor
NBC spins the numbers for Tuesday, July 22.

[07/22/14 - 01:47 PM]
HGTV Still Tops on Sundays - "Flipping the Block" One of HGTV's "Best Series Premieres Ever"
HGTV spins the numbers for Sunday, July 20.

[07/22/14 - 11:34 AM]
Adult Swim Once Again Ranks #1 Among Basic Cable Networks for Primetime Delivery of Adults 18-34
Turner spins the numbers for the week of July 14-20.

[07/22/14 - 11:20 AM]
TNT Wins Fourth Week in a Row, with "Major Crimes," "Rizzoli & Isles" and "The Last Ship" Leading the Pack
TNT spins the numbers for the week of July 14-20.

[07/22/14 - 11:13 AM]
Premiere of New American Heroes Channel Series "Gunslingers" Breaks Network Record for P2+ and HH Delivery
American Heroes Channel spins the numbers for Sunday, July 20.

[07/22/14 - 10:20 AM]
Hallmark Channel Original Programming Dominates Saturday Night
The Hallmark Channel spins the numbers for Saturday, July 19.

[07/22/14 - 09:21 AM]
"Live with Kelly and Michael" Is the #1 Syndie Talker for the 2nd Straight Week Across All Key Measures
Disney-ABC Domestic Television spins the numbers for the week of July 7-11.

[07/22/14 - 08:40 AM]
Monday's Broadcast Ratings: FOX Claims Top Spot with "MasterChef," "Hotel Hell"
The network has won the adults 18-49 for four consecutive weeks.

[07/22/14 - 08:32 AM]
ABC Tops Monday in Viewers/"The Bachelorette" Is Up to Tie a Best-Since-Premiere Adults 18-49 Rating
ABC spins the numbers for Monday, July 21.

[07/22/14 - 08:24 AM]
"American Ninja Warrior" Hits a Season High in Total Viewers
NBC spins the numbers for Monday, July 21.

[07/21/14 - 10:30 AM]
Live+7-Day Playback for the Premiere Episode of "Under the Dome" Tops Last Summer's L+7 Series Premiere
CBS further spins the numbers for Monday, June 30.

[07/21/14 - 08:38 AM]
ABC Takes 2nd on Sunday in Viewers with "Wipeout" and "Rising Star" Improving Their Time Periods
ABC spins the numbers for Sunday, July 20.

[07/21/14 - 08:29 AM]
Sunday's Broadcast Ratings: CBS Pulls Back in Front with "Big Brother"
The Eye's summer mainstay leads the night among adults 18-49.