[10/13/09 - 03:15 PM]
The CW Builds Over Year Ago in Target Categories
The CW spins the numbers for the week of October 5-11.

[via press release from The CW]


The CW's Weekly Average Improved Versus Last Year in All Key Demos

Freshman Smash VAMPIRE DIARIES Wins Its Time Period in Target Audience; Delivering Dramatic Year to Year Gains

Sophomore Hit 90210 Matches Season Highs in Women 18-34 and Adults 18-49; Tuesday Combo of 90210 and MELROSE PLACE Score Week-to-Week Gains

TOP MODEL Takes Second in its Time Period; Scoring Some of the Time Period's Best Ratings since May

October 13, 2009 (Burbank, CA) � The CW is seeing its overall weekly performance improve this season, as the network delivered gains of 21% in women 18-34 (1.7/5), 18% in adults 18-34 (1.3/4), 8% in women 18-49 (1.3/4) and 11% in adults 18-49 (1.0/3) versus its weekly primetime average a year ago. (week ending 10/11/09 vs. week ending 10/12/08)

In a strong showing of audience flow across the week, The CW's top-rated series are virtually on-par with each other in the network's target demo of women 18-34, each on a different night, including Monday's GOSSIP GIRL (2.7/7), Tuesday's 90210 (2.5/7), Wednesday's AMERICA'S NEXT TOP MODEL (2.5/8) and Thursday's THE VAMPIRE DIARIES (2.7/8).


The sophomore hit 90210 continues to gain momentum, building over last week by 4% in women 18-34 (2.5/7), matching its season high. 90210 also improved 9% in adults 18-49 (1.2/3), also matching its season best, and 7% in adults 18-34 (1.6/5).

MELROSE PLACE also gained steam, improving over last week by 7% in women 18-34 (1.6/4), 10% in adults 18-34 (1.1/3), 9% in women 18-49 (1.2/3), 10% in adults 18-49 (0.9/2) and 13% in total viewers (1.6mil).


AMERICA'S NEXT TOP MODEL scored the second best ratings in the Wednesday 8-9p.m. time period since May among adults 18-34 (1.7/6), women 18-49 (2.2/6) and total viewers (3.2mil). TOP MODEL matched the hour's best ratings since May in adults 18-49 (1.5/4).

TOP MODEL ranked second in the hour among women 18-34 (2.5/8), adults 18-34 (1.7/6), females 12-34 (2.3/8) and persons 12-34 (1.6/5).


THE VAMPIRE DIARIES ranked first in its time period among women 18-34 (2.7/8-tie), female teens (3.0/12) and teens (2.1/8). In fact, TVD was the #1 show on television Thursday night among female teens.

THE VAMPIRE DIARIES continues to deliver tremendous year-to-year gains, especially in its target demos, including 108% with women 18-34, 27% in adults 18-34 (1.9/6), 69% in women 18-49 (2.2/6) and 173% in female teens (3.0/12). VAMPIRE was grew 6% week-to-week in adults 18-34 and flat week-to-week in women 18-34 and total viewers (3.5mil).

THE VAMPIRE DIARIES and SUPERNATURAL combined for another strong Thursday for The CW, with impressive year-to-year growth across all demos including 67% in women 18-34 (2.0/6), 46% in female teens (1.9/7), 14% in adults 18-34 (1.6/5) and 31% in women 18-49 (1.7/4).

SUPERNATURAL grew 8% year-to-year in both adults 18-34 (1.4/4) and women 18-34 (1.3/3).

  [october 2009]  

· 90210 (CW)

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