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[10/16/09 - 11:04 AM]
CBS Continues Its Late Night Momentum
CBS spins the late-night numbers for the week of October 5-9.

[via press release from CBS]

CBS CONTINUES ITS LATE NIGHT MOMENTUM

"LATE SHOW" TOPS "THE TONIGHT SHOW" IN VIEWERS, ADULTS 18-49 AND ADULTS 25-54 ONCE AGAIN

"The Late Late Show" Places First in Viewers, Adults 18-49 and Adults 25-54

CBS's late night momentum continued as LATE SHOW with DAVID LETTERMAN out delivered "The Tonight Show with Conan O'Brien" in viewers, adults 18-49 and adults 25-54 for the second time in three weeks and THE LATE LATE SHOW with CRAIG FERGUSON also placed first in viewers, adults 18-49 (tie) and adults 25-54, according to Nielsen live plus same day ratings for the week ending Oct. 9.

LATE SHOW posted a 3.2/08 in households with an average of 4.45m viewers, up +23% in households (from 2.6/07) and +22% in viewers (from 3.66m) compared to the same week last year.

LATE SHOW beat "The Tonight Show" in households by +88% (vs. 1.7/04), viewers by +87% (vs. 2.38m), adults 25-54 by +27% (vs. 1.1/04) and +10% in adults 18-49 (vs. 1.0/04).

Season-to-date, LATE SHOW is up +22% in households (3.3/09 from 2.7/07), +23% in viewers (4.70m from 3.81m), +7% in adults 25-54 (1.5/06 from 1.4/06) and even in both adults 18-49 (1.1/05) and adults 18-34 (0.8/03).

LATE SHOW improved competitive position against "The Tonight Show" compared to last year. CBS leads NBC by +83% in households this season (3.3/09 vs. 1.8/05) compared to trailing by -18% last year (2.7/07 vs. 3.3/08). In viewers, LATE SHOW has an +87% advantage (4.70m vs. 2.51m) compared to trailing by -21% last year (3.81m vs. 4.80m). In adults 25-54, LATE SHOW enjoys a +36% advantage in 2009 (1.5/06 vs. 1.1/05) compared to -13% in 2008 (1.4/06 from 1.6/06). In adults 18-49, LATE SHOW has a +10% lead (1.1/05 vs. 1.0/04) compared to 2008's -15% (1.1/05 vs. 1.3/05).

THE LATE LATE SHOW posted a 1.5/05 in households with 1.94m viewers, up +15% in households (from 1.3/05) and +7% in viewers (from 1.82m) compared to the same week last year. LATE LATE SHOW beat "Late Night With Jimmy Fallon" in households (vs. 1.0/04, +50%), viewers (vs. 1.32m, +47%), adults 25-54 (vs. 0.6/04, +17%) and tied in adults 18-49 (0.6/4).

Season-to-date, LATE LATE SHOW is up +7% in households (1.5/06 from 1.4/05), +9% in viewers (2.02m from 1.85m) and even in adults 18-49 (0.6/04).

LATE LATE SHOW improved competitive position against "Late Night" compared to last year. CBS leads NBC by +36% in households this season (1.5/06 vs. 1.1/04) compared to being tied last season (1.4/05, each with Conan O'Brien hosting). LATE LATE SHOW has a +43% advantage in viewers (2.02m vs. 1.41m) compared to trailing by -2% last year (1.85m vs. 1.88m). In adults 25-54 (0.7/04 each) and adults 18-49 (0.6/04), LATE LATE SHOW and "Late Night" are tied in 2009. In 2008, the programs were tied in adults 25-54 as well while CBS trailed NBC by -14% in adults 18-49 (0.6/04 vs. 0.7/04).

THE LATE LATE SHOW also topped "Jimmy Kimmel Live" by +20% in both viewers (1.94m vs. 1.62m) and adults 18-49 (0.6/04 vs. 0.5.03).





  [october 2009]  
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