or


[10/16/09 - 11:04 AM]
CBS Continues Its Late Night Momentum
CBS spins the late-night numbers for the week of October 5-9.

[via press release from CBS]

CBS CONTINUES ITS LATE NIGHT MOMENTUM

"LATE SHOW" TOPS "THE TONIGHT SHOW" IN VIEWERS, ADULTS 18-49 AND ADULTS 25-54 ONCE AGAIN

"The Late Late Show" Places First in Viewers, Adults 18-49 and Adults 25-54

CBS's late night momentum continued as LATE SHOW with DAVID LETTERMAN out delivered "The Tonight Show with Conan O'Brien" in viewers, adults 18-49 and adults 25-54 for the second time in three weeks and THE LATE LATE SHOW with CRAIG FERGUSON also placed first in viewers, adults 18-49 (tie) and adults 25-54, according to Nielsen live plus same day ratings for the week ending Oct. 9.

LATE SHOW posted a 3.2/08 in households with an average of 4.45m viewers, up +23% in households (from 2.6/07) and +22% in viewers (from 3.66m) compared to the same week last year.

LATE SHOW beat "The Tonight Show" in households by +88% (vs. 1.7/04), viewers by +87% (vs. 2.38m), adults 25-54 by +27% (vs. 1.1/04) and +10% in adults 18-49 (vs. 1.0/04).

Season-to-date, LATE SHOW is up +22% in households (3.3/09 from 2.7/07), +23% in viewers (4.70m from 3.81m), +7% in adults 25-54 (1.5/06 from 1.4/06) and even in both adults 18-49 (1.1/05) and adults 18-34 (0.8/03).

LATE SHOW improved competitive position against "The Tonight Show" compared to last year. CBS leads NBC by +83% in households this season (3.3/09 vs. 1.8/05) compared to trailing by -18% last year (2.7/07 vs. 3.3/08). In viewers, LATE SHOW has an +87% advantage (4.70m vs. 2.51m) compared to trailing by -21% last year (3.81m vs. 4.80m). In adults 25-54, LATE SHOW enjoys a +36% advantage in 2009 (1.5/06 vs. 1.1/05) compared to -13% in 2008 (1.4/06 from 1.6/06). In adults 18-49, LATE SHOW has a +10% lead (1.1/05 vs. 1.0/04) compared to 2008's -15% (1.1/05 vs. 1.3/05).

THE LATE LATE SHOW posted a 1.5/05 in households with 1.94m viewers, up +15% in households (from 1.3/05) and +7% in viewers (from 1.82m) compared to the same week last year. LATE LATE SHOW beat "Late Night With Jimmy Fallon" in households (vs. 1.0/04, +50%), viewers (vs. 1.32m, +47%), adults 25-54 (vs. 0.6/04, +17%) and tied in adults 18-49 (0.6/4).

Season-to-date, LATE LATE SHOW is up +7% in households (1.5/06 from 1.4/05), +9% in viewers (2.02m from 1.85m) and even in adults 18-49 (0.6/04).

LATE LATE SHOW improved competitive position against "Late Night" compared to last year. CBS leads NBC by +36% in households this season (1.5/06 vs. 1.1/04) compared to being tied last season (1.4/05, each with Conan O'Brien hosting). LATE LATE SHOW has a +43% advantage in viewers (2.02m vs. 1.41m) compared to trailing by -2% last year (1.85m vs. 1.88m). In adults 25-54 (0.7/04 each) and adults 18-49 (0.6/04), LATE LATE SHOW and "Late Night" are tied in 2009. In 2008, the programs were tied in adults 25-54 as well while CBS trailed NBC by -14% in adults 18-49 (0.6/04 vs. 0.7/04).

THE LATE LATE SHOW also topped "Jimmy Kimmel Live" by +20% in both viewers (1.94m vs. 1.62m) and adults 18-49 (0.6/04 vs. 0.5.03).





  [october 2009]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[06/27/17 - 12:40 PM]
BET Awards Wins Sunday Night & Remains #1 Cable Awards Show
BET spins the numbers for Sunday, June 25.

[06/27/17 - 12:21 PM]
Hallmark Channel's "June Weddings" Programming Event Boosts Network as Highest-Rated on Saturday Nights
The Hallmark Channel spins the numbers for the week of June 19-25.

[06/27/17 - 10:37 AM]
Spike TV Finds Strong Ratings in "The Mist"
Spike TV further spins the numbers for Thursday, June 22.

[06/27/17 - 08:18 AM]
Monday's Broadcast Ratings: NBC Tops Viewers, Splits Demo Honors with ABC
The Alphabet gets a boost at 10:00/9:00c with a repeat of "Celebrity Family Feud."

[06/26/17 - 08:41 AM]
Sunday's Broadcast Ratings: Game Show Lineup Puts ABC on Top
The Alphabet's "Celebrity Family Feud" tops the night among adults 18-49.

[06/25/17 - 10:55 AM]
Saturday's Broadcast Ratings: CBS Tops Viewers, Splits Demos with ABC, FOX
A rebroadcast of "48 Hours" on the Eye leads the night in both categories.

[06/24/17 - 08:25 AM]
Friday's Broadcast Ratings: NBC Tops Demos for Second Straight Week
"Dateline NBC" and a rebroadcast of "America's Got Talent" put the Peacock on top.

[06/23/17 - 08:17 AM]
Thursday's Broadcast Ratings: FOX Edges Demo Win Over ABC, NBC Summer Launches
The Alphabet and the Peacock fall just short of FOX's game show duo.

[06/23/17 - 07:42 AM]
ESPN's NBA Draft Ratings Up 13 Percent
ESPN spins the numbers for Thursday, June 22.

[06/22/17 - 08:13 AM]
Wednesday's Broadcast Ratings: FOX Tops Demos, NBC Leads Total Viewers
The Peacock's "Little Big Shots: Forever Young" opens as the top draw in both categories.

[06/21/17 - 04:12 PM]
OWN Is Tuesday Night's #1 Cable Network for Women with Season Premieres of "Queen Sugar" and "The Haves and the Have Nots"
OWN spins the numbers for Tuesday, June 20.

[06/21/17 - 08:12 AM]
Tuesday's Broadcast Ratings: NBC Coasts to Another Victory
"America's Got Talent" once again eclipses the night in total viewers and adults 18-49.

[06/20/17 - 10:31 AM]
Hallmark Channel Topples Competition Scoring #1 Rated Spot in Primetime on Saturday for Second Consecutive Week
The Hallmark Channel spins the numbers for the week of June 12-18.

[06/20/17 - 08:45 AM]
FOX Sports' Presentation of 117th U.S. Open Championship Scores More Than 26 Million Viewers
FOX Sports spins the numbers for its U.S. Open coverage to date.

[06/20/17 - 08:31 AM]
Monday's Broadcast Ratings: NBC Tops Total Viewers, Demos
"American Ninja Warrior" and "Spartan: Ultimate Team Challenge" push the Peacock on top in both categories.