or


[10/17/09 - 08:54 AM]
Ugly Betty Improves Its Time Period
ABC spins the numbers for Friday, October 16.

[via press release from ABC]

Ugly Betty Improves its Time Period

Some highlights on ABC's Friday night, including the 2-hour season premiere of Ugly Betty (on its new night) and ABC News' 20/20 at 10pm.

� Up against stiff competition from Game 1 of the MLB American League playoffs on Fox (LA Angels-NY Yankees) from 8-10pm, ABC's Ugly Betty drew 5.1 million viewers during its season opener, representing a 16% improvement for ABC in the time period year to year over its October 2008 average (4.4 million � Supernanny/Wife Swap originals).

� Betty posted ABC's top Women 18-34 number (1.6/6) in the time slot in 6 months � since 4/17/09.

� Betty finished #2 in its slot with Women 18-49 (1.9/6), behind only CBS' time-period established dramas (Ghost Whisperer/Medium)

� DVR Playback Note: Last season, Ugly Betty posted substantial gains through DVR playback, picking up an average of 800,000 viewers and an additional four-tenths of an Adult 18-49 rating point (+17%) from the initially reported Live + Same Day Numbers to the final L+7 DVR finals. With Household DVR penetration increasing from 27% to 33% year to year, series are seeing even bigger increases in the final playback numbers this season.

� Building on its Betty lead-in, 20/20 won the 10 o'clock hour in Adults 18-49 (2.0/6) and Adults 25-54 (2.5/7), beating CBS' original Numbers. The ABC newsmagazine topped NBC's Jay Leno in the hour by 2.0 million viewers (7.0 million vs. 5.0 million) and by 67% (2.0/6 vs. 1.2/4 � a new low for the NBC show).





  [october 2009]  
S
M
T
W
T
F
S
    


· 20/20 (ABC)
· JAY LENO SHOW, THE (NBC)
· NUMB3RS (CBS)
· SUPERNANNY (ABC)
· UGLY BETTY (ABC)
· WIFE SWAP (ABC)





most recent ratings | view all posts
[04/29/16 - 11:16 AM]
Velocity Keeps Foot on the Gas in April with High Single and Double-Digit Ratings Increases
Velocity spins the numbers for the month of April to date.

[04/29/16 - 09:11 AM]
"The Odd Couple" Grows to Season High Adults 18-49 Rating
CBS spins the numbers for Thursday, April 28.

[04/29/16 - 08:45 AM]
Thursday's Broadcast Ratings: CBS Tops Charts with "The Big Bang Theory"
The Eye's mainstay leads the night in both total viewers and adults 18-49.

[04/29/16 - 08:37 AM]
"Scandal" Gains Adults 18-49 and Draws a 6-Week High in Total Viewers
ABC spins the numbers for Thursday, April 28.

[04/29/16 - 08:25 AM]
"The Blacklist" Tops "Scandal" in Total Viewers
NBC spins the numbers for Thursday, April 28.

[04/28/16 - 10:01 AM]
Travel Channel Hits Highest-Rated April in Three Years Among P25-54
Travel Channel spins the numbers for the month of April.

[04/28/16 - 08:48 AM]
Wednesday's Broadcast Ratings: FOX, "Empire" Hold Onto Demo Crown
The network's juggernaut leads the night in total viewers and adults 18-49.

[04/28/16 - 08:17 AM]
HGTV Delivers Highest-Rated and Most-Watched April Ever
HGTV spins the numbers for the month of April.

[04/28/16 - 05:51 AM]
Golf Channel Posts Most-Watched April
Golf Channel spins the numbers for the month of April.

[04/27/16 - 08:34 AM]
Tuesday's Broadcast Ratings: NBC Wins Race in Viewers, Demos
"The Voice," "Chicago Med" and "Chicago Fire" are the night's top three draws among adults 18-49.

[04/26/16 - 11:36 AM]
Warriors-Rockets Game 4 on ABC: Most-Watched First Round NBA Playoffs Game in 14 Years
ESPN spins the numbers for Sunday, April 24.

[04/26/16 - 11:01 AM]
"Saints & Sinners" Season Finale Becomes Bounce TV's Most-Watched Program Ever
Bounce TV spins the numbers for Sunday, April 24.

[04/26/16 - 08:56 AM]
Monday's Broadcast Ratings: NBC Tops Charts with "The Voice," "Blindspot"
"Blindspot" posts week-to-week and year-to-year gains for the Peacock.

[04/25/16 - 08:48 AM]
Sunday's Broadcast Ratings: ABC Tops Demos in Modest Race
"Once Upon a Time" and "America's Funniest Home Videos" lead the night among adults 18-49.

[04/25/16 - 08:27 AM]
Warriors-Rockets Game 4 on ABC Matches Highest Overnight Rating for First Round NBA Playoffs Game in 12 Years (Any Network)
ESPN spins the numbers for Sunday, April 24.