or


[10/17/09 - 08:54 AM]
Ugly Betty Improves Its Time Period
ABC spins the numbers for Friday, October 16.

[via press release from ABC]

Ugly Betty Improves its Time Period

Some highlights on ABC's Friday night, including the 2-hour season premiere of Ugly Betty (on its new night) and ABC News' 20/20 at 10pm.

� Up against stiff competition from Game 1 of the MLB American League playoffs on Fox (LA Angels-NY Yankees) from 8-10pm, ABC's Ugly Betty drew 5.1 million viewers during its season opener, representing a 16% improvement for ABC in the time period year to year over its October 2008 average (4.4 million � Supernanny/Wife Swap originals).

� Betty posted ABC's top Women 18-34 number (1.6/6) in the time slot in 6 months � since 4/17/09.

� Betty finished #2 in its slot with Women 18-49 (1.9/6), behind only CBS' time-period established dramas (Ghost Whisperer/Medium)

� DVR Playback Note: Last season, Ugly Betty posted substantial gains through DVR playback, picking up an average of 800,000 viewers and an additional four-tenths of an Adult 18-49 rating point (+17%) from the initially reported Live + Same Day Numbers to the final L+7 DVR finals. With Household DVR penetration increasing from 27% to 33% year to year, series are seeing even bigger increases in the final playback numbers this season.

� Building on its Betty lead-in, 20/20 won the 10 o'clock hour in Adults 18-49 (2.0/6) and Adults 25-54 (2.5/7), beating CBS' original Numbers. The ABC newsmagazine topped NBC's Jay Leno in the hour by 2.0 million viewers (7.0 million vs. 5.0 million) and by 67% (2.0/6 vs. 1.2/4 � a new low for the NBC show).





  [october 2009]  
S
M
T
W
T
F
S
    


· 20/20 (ABC)
· JAY LENO SHOW, THE (NBC)
· NUMB3RS (CBS)
· SUPERNANNY (ABC)
· UGLY BETTY (ABC)
· WIFE SWAP (ABC)









most recent ratings | view all posts
[07/04/15 - 08:45 AM]
"Dateline NBC" Is the #1 Big 4 Telecast of the Night in Adults 18-49 and 25-54
NBC spins the numbers for Friday, July 3.

[07/04/15 - 08:37 AM]
Friday's Broadcast Ratings: ABC, NBC Share Demo Crown in Repeat Battle
CBS then is the most-watched network last night.

[07/03/15 - 08:54 AM]
Thursday's Broadcast Ratings: CBS Tops Original Showdown with "Big Brother"
The Eye leads the night in both total viewers and adults 18-49.

[07/03/15 - 08:39 AM]
ABC's "Astronaut Wives Club" Improves Its Hour - "Rookie Blue" Holds 100% of Its Premiere
ABC spins the numbers for Thursday, July 2.

[07/03/15 - 08:30 AM]
"Food Fighters" Ties for #2 in Its Time Period Among the Big 4 Networks in Adults 18-49
NBC spins the numbers for Thursday, July 2.

[07/02/15 - 10:18 AM]
Jimmy Fallon and Seth Meyers Rank #1 for the Late-Night Second Quarter vs. Their ABC-CBS Competition in All Key Measures
NBC spins the late-night numbers for the second quarter of 2015.

[07/02/15 - 09:12 AM]
"Nightline" Wins 2Q15 in Total Viewers For Second Year in a Row, Leading in Four of the Last Five Quarters
ABC spins the late-night numbers for the second quarter of 2015.

[07/02/15 - 08:42 AM]
NBC Encores Tie for the Wednesday Win Among the Big 4 in 18-49
NBC spins the numbers for Wednesday, July 1.

[07/02/15 - 08:40 AM]
Wednesday's Broadcast Ratings: CBS, FOX & NBC All Share Demo Crown
The Eye's "Big Brother" is the night's top program among adults 18-49.

[07/01/15 - 04:47 PM]
OWN's "The Haves and the Have Nots" Sets New Record as Most-Watched Season Premiere in Network History with 3.3 Million Viewers
OWN spins the numbers for Tuesday, June 30.

[07/01/15 - 02:31 PM]
Bounce TV Posts its Most-Watched Quarter Ever in Second Quarter 2015
Bounce TV spins the numbers for the second quarter of 2015.

[07/01/15 - 01:44 PM]
FOX-Record 8.4 Million Watch USA Defeat Germany and Advance to FIFA Women's World Cup 2015 Final
FOX Sports spins the numbers for Tuesday, June 30.

[07/01/15 - 11:02 AM]
Teen Beach Craze Swells as 7.5 Million Viewers Tune in for the Premiere of "Teen Beach 2" on Disney Channel
Disney Channel further spins the numbers for Friday, June 26.

[07/01/15 - 10:09 AM]
E! and Esquire Network Deliver Significant Ratings Growth in Second Quarter
E! and Esquire Network spin the numbers for the second quarter of 2015.

[07/01/15 - 09:52 AM]
"Zoo" Premieres as the Summer's Most-Watched New Scripted Series
CBS spins the numbers for Tuesday, June 30.